allowthenow
02-19-2010, 04:07 PM
As you well know, your discoveries during the keyword research phase of your muse development tell you which direction to head in and more importantly, whether or not your target market has enough traffic and commercial value to realize your TMI.
From my recent experience, do not use WordTracker.com (WT) for keyword research.
Why?
The data they pull is sourced from Dogpile and Metacrawler, which when combined, total 1% of search market share.
As such, results you receive in WT will ipso facto have to be compared to results in Google's Keyword tool (extra step, more work) to make sure the two are in agreement.
To make matters more complex, let's say WT and Google are in agreement on a given keyword, the way you will know this is by seeing a result with X traffic in WT and then usually 4 or 5x that amount in Google (because of the difference in market share).
As such, I recommend using Google's Keyword research tool for your initial round of research to determine a market's commercial viability. After you have figured out which major keywords you are going to target, I would then recommend throwing those into WT to find new phrases for blog posts or other such nuggets to help drive traffic to your site.
Anybody have a different understanding?
ATN
PS. After testing with Market Samurai (keyword and competitive research tool) for about a week, I'm going to push the button on it today. Really useful tool that will save you hours and hours of work.
From my recent experience, do not use WordTracker.com (WT) for keyword research.
Why?
The data they pull is sourced from Dogpile and Metacrawler, which when combined, total 1% of search market share.
As such, results you receive in WT will ipso facto have to be compared to results in Google's Keyword tool (extra step, more work) to make sure the two are in agreement.
To make matters more complex, let's say WT and Google are in agreement on a given keyword, the way you will know this is by seeing a result with X traffic in WT and then usually 4 or 5x that amount in Google (because of the difference in market share).
As such, I recommend using Google's Keyword research tool for your initial round of research to determine a market's commercial viability. After you have figured out which major keywords you are going to target, I would then recommend throwing those into WT to find new phrases for blog posts or other such nuggets to help drive traffic to your site.
Anybody have a different understanding?
ATN
PS. After testing with Market Samurai (keyword and competitive research tool) for about a week, I'm going to push the button on it today. Really useful tool that will save you hours and hours of work.