riosmena
02-02-2010, 01:31 AM
I just finished the 5th day of muse micro-testing. I would like to just throw my numbers out there and see if anyone thinks I should go on to create the product or test a different one:
1. CTR is ridiculously low
a).53% for Search Network,
b).09% for Content Network
2. But conversions are relatively strong
a)3% (11 sales out of about 360 visitors according to Analytics)
b)61 out of 360 visitors (17%) got to the checkout page
3. Clicks and conversions started strong early in the day, but died down after 2 PM Eastern Time.
3. I initially priced the product at $47. I "sold" about 5 units in the first 3 or 4 days at that price point. The fourth day I changed the price to $37. In the last day and a half I "sold" 6 units at that price point.
4. "Buyers" were from Canada, South Africa, Israel, Nigeria, India, Germany, but none from U.S.
I'll link to the test site below. I used Weebly and a stock photo. Obviously it's very amateurish, but I figured it was best to just put something out there instead of waiting to have the perfect design. I think the copy isn't bad, but I'm certain that I need to re-focus the market I want to sell to. My micro-test showed much better reception to ads that had to do with "writing as a career", "earn money writing", and "earn money as a freelancer" as opposed to the "how to write and publish feature articles". Even though, I would like to maintain the same essence and not change it too much. What do you think? Thanks in advance for any kind of help.
http://www.writeandpublisharticles.com
1. CTR is ridiculously low
a).53% for Search Network,
b).09% for Content Network
2. But conversions are relatively strong
a)3% (11 sales out of about 360 visitors according to Analytics)
b)61 out of 360 visitors (17%) got to the checkout page
3. Clicks and conversions started strong early in the day, but died down after 2 PM Eastern Time.
3. I initially priced the product at $47. I "sold" about 5 units in the first 3 or 4 days at that price point. The fourth day I changed the price to $37. In the last day and a half I "sold" 6 units at that price point.
4. "Buyers" were from Canada, South Africa, Israel, Nigeria, India, Germany, but none from U.S.
I'll link to the test site below. I used Weebly and a stock photo. Obviously it's very amateurish, but I figured it was best to just put something out there instead of waiting to have the perfect design. I think the copy isn't bad, but I'm certain that I need to re-focus the market I want to sell to. My micro-test showed much better reception to ads that had to do with "writing as a career", "earn money writing", and "earn money as a freelancer" as opposed to the "how to write and publish feature articles". Even though, I would like to maintain the same essence and not change it too much. What do you think? Thanks in advance for any kind of help.
http://www.writeandpublisharticles.com