After a lot of revision, I'm back. Please critique my website and muse idea.

[skinut]

All,
So after about a month or so of revision my website is nearing completion and is ready for some 4HWW forum critique. I took most of what I was told last time about my design and attempted to apply the changes. I did not outsource my web design so I expect to receive some criticism. The site is mostly based on tim's pxmethod example.

Please critique and let me know what you think. I want to get my test on google right the first time. I am particularly interested in:

1) Does my copy convey what it is my product teaches in a quick manner?
2) Do the headlines get your attention?
3) Are the testimonials visible and attention getting enough?
4) Do you like the color scheme?

Please bear in mind some of my final graphics and colors are not finalized yet so don't just tell me that my graphic on the first page doesn't match the background, I know! I am mostly interested in what people think of my general design and my copy.

Thanks! Skinut

www.EnduranceRunnerInterviews.com

[barbdear]

Hi Skinut,
Great job. Your site is very thorough. To answer your questions:
1) Does my copy convey what it is my product teaches in a quick manner?
- I found myself skipping through the copy because there was so much of it. Are you able to produce a quick 2-minute introductory video that showcases your elevator pitch?
2) Do the headlines get your attention?
- Most visitors won't start reading at the very top of the page. My eyes went straight to your sub-head and it took me a minute to look up and find the benefits. What would you think of switching the positions of your headline and sub-head?
3) Are the testimonials visible and attention getting enough?
- your testimonials are great. Lots of them and easy to find.
4) Do you like the color scheme?
-the color scheme is fine.

Would you consider adding a call to action that compels visitors to buy now and not later? Only $XXXX to the first 20 buyers, and then price goes to $XXX ... Or adding a special bonus for people who order within the next 24 hours? Anything to create a sense of urgency.

Hope that helps!

All the best,
Barb

[Matthew Connors]

1) Does my copy convey what it is my product teaches in a quick manner?
Yes
2) Do the headlines get your attention?
Yes but they are a bit wordy - try red headings
3) Are the testimonials visible and attention getting enough?
Yes
4) Do you like the color scheme?
Id like to see some of your text red and some important points with yellow background.

Your price of $99 seems high, given i have been in this industry most my life.
You need endorsement by a high profile expert. Send them a copy and ask for feedback in about 5 lines. PAy them $50 if necesary and ask them to tell you in 5 lines all the things they like about it and 5 lines what needs improving.

I agree with above about call to action

[skinut]

All,
Thanks for the critiques. I am glad to see that the responses to my site were positive this time. I am going to take the ideas and add some things to my site. Most likely a short video, different headings, a better call to action, and perhaps bulk up my offer to substantiate the price tag. Thanks for your help!

Skinut

[AWCornell]

Hi Skinut,

Your website looks really good! Congradulations! I agree with some of the other comments.

One other item if you're looking for improvement is to take a look at your product photos and product packaging. Upgrading to a a glossy and colourful cover for the books and cds, plus how they are presented could be very low cost and make a big difference.

I can imagine a photo of someone (goodlooking of course!) running with their headphones on... presumable listening to your product. Or a few runners standing around reviewing the notes before they head out.