Putting your product on clickbank

[FrozenCanuck]

Hi guys & gals,

I'm about to finish my first product, which represents my third muse. The first was affiliate marketing (to learn PPC, etc) and the second was selling a physical product that I buy from a friend, and he had not put it online. Both of these generate profit, but not a ton. I can pay my property tax bill with the profit, which is good learning and some extra cash to re-invest in bigger muses.

My first product is an audio course. It will run about 3 hours and I'm considering the following phases for launching it.

1) Launch on my own site, sell as a physical CD shipment, using www.cd-fulfillment.com as my fulfillment provider. Pricing is pretty decent.

2) Launch with a digital download offering in addition to CD, to see what people buy more often.

3) Take away the CD offering if it is not often requested, assuming MP3 download is more popular (I suspect it is).

4) Change to ClickBank as my payment processor so that I can leverage the massive network of affilates who can earn a big commission selling my product.

So a couple of questions:

1) Do any of you have experience / thoughts on using ClickBank as your method of collecting payment?

2) Notice that steps 2-4 above all require some digital delivery method for my product. In your experience, what is THE BEST and EASIEST method of setting up AUTOMATED digital delivery. I want my payment processor (paypal or clickbank) to immediately and automatically allow an email to go to the customer with a download link. I'm really interested in this. Need help/advice.

All the best to everyone.

[thetraveller]

Hi guys & gals,

1) Launch on my own site, sell as a physical CD shipment, using www.cd-fulfillment.com as my fulfillment provider. Pricing is pretty decent.

4) Change to ClickBank as my payment processor so that I can leverage the massive network of affilates who can earn a big commission selling my product.



Hi:

Not wanting to rain on your parade but Clickbank is only for digital goods not physical ones. Now if you just offer MP3 downloads then you are good to go otherwise you will need another processor.

Iain

[FrozenCanuck]

Hi ... that's not really true.

I can use ClickBank to handle payment and digital delivery. I can get ClickBank to collect address info, etc. I can have an option for physical delivery of real product that is a $20 premium to the electronic version, for example. Then, I can simply deliver everything electronically and handle mailing out physical CDs to those customers who paid extra.

Clickbank is a payment processor ... yes they deal with digital files, but they do NOT deliver them. You must deliver them. And you can also supplement with physical product.

[thetraveller]

Hi ... that's not really true.

I can use ClickBank to handle payment and digital delivery. I can get ClickBank to collect address info, etc. I can have an option for physical delivery of real product that is a $20 premium to the electronic version, for example. Then, I can simply deliver everything electronically and handle mailing out physical CDs to those customers who paid extra.

Clickbank is a payment processor ... yes they deal with digital files, but they do NOT deliver them. You must deliver them. And you can also supplement with physical product.

I stand corrected then. I was told (several years ago) by Clickbank that they only handled products that were digital. They would not handle any physical product. Glad to see that they have changed that policy.

[B-rad]

FrozenCanuck, I looked into this a little and it seems that you could calculate your benefits of being in the top ranks of Clickbank by looking at the gravity scores of other products and considering how gravity is calculated. Gravity represents how many affiliates made a sale of that product in the recent past. The more recently that all affiliate sales have been made, the higher the gravity will be. For example, if there were 100 affiliate sales that occurred yesterday but none others within the past 8 weeks, the gravity would equal 100. If all of those instead occurred 4 weeks ago, it would be 32.

How the gravity is supposedly calculated is that each affiliate sale within the past 8 weeks counts for somewhere between 0.1 and 1.0 points. If it occurred yesterday, it is worth 1 point. If it occurred n days before yesterday, it is worth .96^n. I just read that on some blog and I have no idea how they would know that, but the value of 0.1 points after 8 weeks does work out with that formula, which corroborates with Clickbank's vague explanation of the gravity system.

If you assume that sales occur evenly over time, then you have the area underneath a standard exponential function, and you can somehow use calculus to estimate the number of affiliates if you really want to.

[Colleen]

So can ClickBank handle electronic delivery or do you have to send out once they process the payment?

Hi ... that's not really true.

I can use ClickBank to handle payment and digital delivery. I can get ClickBank to collect address info, etc. I can have an option for physical delivery of real product that is a $20 premium to the electronic version, for example. Then, I can simply deliver everything electronically and handle mailing out physical CDs to those customers who paid extra.

Clickbank is a payment processor ... yes they deal with digital files, but they do NOT deliver them. You must deliver them. And you can also supplement with physical product.