need help marketing ebook

[blueruin]

After reading 4HWW, I decided to create an ebook on how to teach guitar, since I've made most my money teaching guitar in the past few years and I figured can offer a fair amount of marketing advice and practical experience to beginning guitar instructors. I also remember that when I started out, I myself actually purchased a similar ebook myself, so I guess I'm part of the market as well.

You can check out the site here:

www.youcanteachguitar.com

So! Now that I have the ebook written, the site built and the e-store established, how the hell do I get people to buy it? I've tried advertising on Google Adwords, but I've spent about $50 in clicks for the past few days, and I've only had one sale. I should probably increase the price from $14.95, but my results of one sale aren't too promising thus far.

Any advice on how to change my website? Any advice on getting higher search ratings and all that? There's so much hype-ridden, flashing screen BS regarding selling ebooks on the internet, I'm beginning to wonder if it's even possible to make money off of this. The whole thing is starting to seem like a big pyramid scheme. I guess I didn't test the market enough, in that I just assumed that since I bought one in the past, that a sufficient market existed.

Any advice?

[AntonTheKhan]

Easy. Your sales page is not nearly full of enough information about the product. You certainly dont grab any attention, you dont answer any objections that people might have, etc, etc. I'd say pick up a book on copywriting (Joe Sugarman's Adweek Copywriting Manual is highly recommended) and sit down and write an extensive sales page. And yes I know that you hate long sales pages and that's what people who are unsuccessful marketing always say because they hate promoting themselves and they don;t understand the psychology behind buying.
People want to be sold, they want to be convinced that their money is being spent wisely. So do them a favor and give them all the reasons why they are making a wise purchase. You are leaving money on the table. Plus, $15 for an eBook is way too low. I'd jack the price to at least $35-40 and offset this by saying that you can make it up with just one guitar lesson given. And your method and tips will double your teaching business, so the return isw even bigger, blah, blah, blah. These are basics.

[blueruin]

Easy. Your sales page is not nearly full of enough information about the product. You certainly dont grab any attention, you dont answer any objections that people might have, etc, etc. I'd say pick up a book on copywriting (Joe Sugarman's Adweek Copywriting Manual is highly recommended) and sit down and write an extensive sales page. And yes I know that you hate long sales pages and that's what people who are unsuccessful marketing always say because they hate promoting themselves and they don;t understand the psychology behind buying.
People want to be sold, they want to be convinced that their money is being spent wisely. So do them a favor and give them all the reasons why they are making a wise purchase. You are leaving money on the table. Plus, $15 for an eBook is way too low. I'd jack the price to at least $35-40 and offset this by saying that you can make it up with just one guitar lesson given. And your method and tips will double your teaching business, so the return isw even bigger, blah, blah, blah. These are basics.

Yeah, you're right. Thanks for the advice. I guess I'm just reluctant because I hate marketing in general, and I don't want to bullshit people. It should be longer I guess.

[JFrenzel]

Hell yeah, Where are your testimonials??? Bro, you need to add more stuffing,


Jose

[andyYY]

hey bro' , marketing it's not bullshitting people, it's taking the good part of your product and sell it,if you already start to "bullshit" then you need to focus on the beneits you provide ;)

Btw,did you tested the market properly? really,is hard as hell create a market...

[AntonTheKhan]

If you hate marketing then what are you doing tryin to create an online business? Online business is all about marketing anyway.
Do a little experiment. Pretend that you never created this product. Now go to your page read the 200 words that you used to describe your product and tell me honestly would you buy it. And just be honest. Pretend that you dont know anything about that product and all you can see and judge it by is your really really short description.

Yeah, you're right. Thanks for the advice. I guess I'm just reluctant because I hate marketing in general, and I don't want to bullshit people. It should be longer I guess.

[plonky]

Hello there,

Im pretty new to this forum. Im on the process to create my own muse.

I spent last night surfing and i found a nice website named clickbank.com.
Its about aggregate affilation program.

I just visited your website.
If i were a potential customer i would say i dont even know what im gonna buy.

The only thing i can tell you is to read carefully those website there:

http://www.clickbank.com/marketplace.htm?s=&method=Sort&c=33&keywords=

You will see the huge difference between your content and the content you can find there.

By the way, you will find that the structure of those promoting website are exactly the same, and it comes to my mind that may be there is only a few guys behind them who owns plenty of those website. Anyway let consider them like a source of inspiration.

Most of them are complying with most of Tim advices from the book (special offer, 60 days trying, total refund ....)

I dont see it on your website.

Anyway Have fun !

--
Plonky

[Stallion]

I think your sales page needs a little more too it.

I do like how you're playing up the angle of "you can teach and make money". So obviously make them pay for it. I haven't actually taken any guitar lessons, but I've seen them advertised and the person can make anywhere from $20-50/per hour lesson.

I'd charge a lot more. $24.95 isn't really worth it. How much do you need for your dreamline? After processing fees, 24.95 is roughly $20. So how much do you need to sell a day? I think you could go for a 49.95.

[blueruin]

I think your sales page needs a little more too it.

I do like how you're playing up the angle of "you can teach and make money". So obviously make them pay for it. I haven't actually taken any guitar lessons, but I've seen them advertised and the person can make anywhere from $20-50/per hour lesson.

I'd charge a lot more. $24.95 isn't really worth it. How much do you need for your dreamline? After processing fees, 24.95 is roughly $20. So how much do you need to sell a day? I think you could go for a 49.95.

Yeah, I've charged 50 an hour for lessons before, though in better economic times I suppose :) I guess my logic in charging $24.95 is that I don't see many PRINT books that are more than $20, so I didn't think I could justify charging a lot more than that. I guess I could justify it in the sense that any piece of advice which enables you to get even one more student can results in hundreds of dollars of revenue, let alone a book filled with such advice, which I myself have gained from hard experience and trial and error (that could be a good sales line perhaps).

My "dreamline" is mostly just being able to make ends meet, and to have lots of time to work on my music projects. My music projects take quite a lot of time to develop, and I'm not going to make much money off of them for a while. I just need a way to be able to make my monthly expenses (about $2500 a month) and work a minimal amount. It seems unlikely that I'll be able to reach that with this eBook, but I thought it might be a good start, and I could learn a lot in the process, as I'm doing now.

Thanks so much to everyone for the advice! I'll try to get a book from the library on copywriting, beef up my sales letter, and restart my Google Adwords campaign once I get it all together.

[repguy]

The price point comes down to perception. If people see the book for 24.95 they may think it is of lower value then if it were $50. In the niche I am currently working on the in print books of decent quality can range quite high but not many digital products exist so my price point needed to come from some market research via communities within that niche. I am already established as an "expert" within some of these communities but not others so market research was a bit easier than if I were not but it is still possible to do.

On a side note I've been playing guitar for a while and my brother in law is a guitar teacher so it is interesting to see a product like this.

[blueruin]

Okay! I got a book on copywriting from the libarary ("The Online Copywriter's Handbook" by Robert Bly), and tried applying a couple of the techniques to beef up the text for my ad.

I also worked on the website a lot, and was able to make a lot of changes in Dreamweaver, added a chart I made in iWork, and found a great looking background pattern off the the web.

Thanks a lot to everyone for their advice. Let me know if there's anything you think I should change:

www.youcanteachguitar.com

[Stallion]

The page looks really good and I'm glad you took on the more expensive price. I'm definitely interested in hearing what hapens when you start getting some potential traffic to it.

[andyYY]

Absolutely Outstanding man,right now your muse rocks!!

I liked the site,I liked what was wrote on,just one thing,if you can the pics of testimonials,they will be so much more "true"

way to do man! keep it up

[AntonTheKhan]

I would do more. I would go over each of the bullet points (the benefits of your product) and create the need for them. For example:
How important is marketing myself as a teacher?
Very. Marketing is everything if you want to acquire lots of students. The way you present yourself, your ads, blah blah blajh will make all the difference. I have a well proven method, kept a secret until now, that I implemented and my students increased by 100%. Etc etc etc. Then go over each of the bullet points and explain why the buyer needs to know these things in case they have any doubts.

Okay! I got a book on copywriting from the libarary ("The Online Copywriter's Handbook" by Robert Bly), and tried applying a couple of the techniques to beef up the text for my ad.

I also worked on the website a lot, and was able to make a lot of changes in Dreamweaver, added a chart I made in iWork, and found a great looking background pattern off the the web.

Thanks a lot to everyone for their advice. Let me know if there's anything you think I should change:

www.youcanteachguitar.com