Presenting “Mastering the Low-Information Diet” at the Web 2.0 Exposition in SF (Scott Beale / Laughing Squid)
Jeff Bezos, founder and CEO of Amazon… Eric Schmidt, Chairman of Google… Tim Ferriss?! Too surreal.
I presented last Sunday at the Ignite portion of the huge Web 2.0 Expo, where two groups of speakers each gave 5-minute presentations of 20 slides. Each slide was set to auto-advance after 15 seconds. There was free beer, it was fun, and — unbenownst to me — attendees voted on their favorite presentation in each group via cell phone using Mozes. I won the first heat and was informed that I would be speaking at the keynote today in front of 3,000 people! Other keynote presenters included Jeff Bezos and Eric Schmidt.
I’ll be covering “Mastering the Low-Information Diet” in great depth on May 9th, when my manifesto on the same topic will be published through Seth Godin’s ChangeThis. In the meantime, here is part of the Sunday video, which covers: batching e-mail, applying the 80/20 principle to time-consuming customers, outsourcing your life to overseas assistants, and scheduling life to prevent work from filling evenings and weekends.
IMPORTANT NOTE!
I just learned that most bookstores in the CA bay area have understocked my book (which launches next Tues.), planning to have only 1 or 2 copies in stock! This is a disaster, as there is already demand and people will need to wait up a week for reorders to arrive, killing the book’s first week of sales.
This first week is CRITICAL for bestseller lists, both local and national. Pre-orders online are equally important, as all pre-orders count for the first week’s national sales.
If you are thinking of getting the book and are not in the CA bay area, please preorder on Amazon. If you are in the bay area, please call one of the below stores to preorder ASAP this week!
The 4-Hour Workweek, Timothy Ferriss (ISBN number 0307353133)
Stacey’s, 581 Market St. San Francisco, CA 94105. (415) 421-4687
Book Passage, 51 Tamal Vista Blvd., Corte Madera. (415) 927-0960
Cody’s Books, 1730 Fourth Street, Berkeley, CA 94710. (510) 559-9500
Kepler’s, 1010 El Camino Real, Menlo Park. (650) 324-4321
If you’re still wondering about the book, please check out the buzz and review and summary posted today by uberdesigner David Seah, whom I’ve never met.
Thanks to all for helping me with this! It’s my first book, and I put more than 2 years of sweat and tears into it. More big news to come soon.
Those of you who have followed me for a while know that I don’t spend much time juggling frequent flyer miles. Nor do I squander hours making pennies on the dollar with point schemes or signing up for the latest special-offer credit cards. I have four credit cards (two personal, two business) for separating expenses, and I have used an AMEX gold card since 2003 for most purchases because: 1) Their customer service has handled disputes and fraud within 24 hours with zero paperwork, and 2) I’ve never had issues using it in more than 20 countries.
AMEX has also been outstanding at sending me at least 3 pieces of mail a week since 2003. Most of it has been offers to upgrade to the Platinum Card, which, at around $200 per year at that time, made no sense to me. The benefits included things I would never use, like getting a free companion ticket if I bought a full-fare business/1st-class ticket (about $2,000-4,000 on the tickets I checked). Personally, I’d rather get a $200 roundtrip on Orbitz.
That said, and for all my smack talking, I just signed up for the Platinum. What?!
Unknown to most people, the Platinum card benefits have just been changed for the first time in close to 10 years. Here are the two new features that sealed the deal for me and how I’ll leverage them for more fun and profit:
1. Four free domestic companion flights per year on flights over $299
Since I live in CA but travel a lot to NYC, I can get four free tickets for friends who want to come with me to NYC on the same itinerary. I can also barter these tickets or trade them on Craigslist, which gives me an automatic ROI of at least $1,200 on the $300 first year annual fee. If I fly to Hawaii from San Francisco, which I plan to do soon to train with BJ Penn, and barter the extra ticket –- even at a 30% discount on the “retail� prices –- the ROI will cover my expense while there.
2. Free access to over 950 work and meeting spaces around the world
Coffee shops can get old fast. More that once (especially in Buenos Aires and Paris), I’ve wanted to dropkick the smoker who refuses to go outside and DDT the kid with the iPod on 1,000 decibels. If you really want to see me lose it, surround me with a gaggle of gum-chewing girls on the cell phones. The Platinum Card gives me an alternative to going postal — a remote office to use, complete with gourmet coffee, broadband, printing, and conference rooms. The alternative use that interests me — mostly for fun and pranks — is getting a mailing address and receptionist in primo locations and then having the mail and calls forwarded to wherever I actually happen to be. Want an office on Wall Street or Champs-Elysees in Paris? Next time an investment banker rolls their eyes when you say you’re an entrepreneur, you can casually mention at the end: “Nice meeting you. Next time you’re in London or Paris, give me a call. We should do lunch near one of my offices. Gotta run to the theatre/beach/museum [make sure it’s around 2pm in the afternoon], but keep in touch!â€? Ah, the precious moments ;)
More to come as I figure out even better methods for squeezing the most out of this card, my first new one in 3 years. If you have any good ideas, let me know.
