January 28th, 2008
Tips for Personal Branding in the Digital Age: Google Insurance, Cache-flow, and More… 49 Comments
Photo: IbrahimZen
Branding is no longer for Fortune 500 companies and Madison Avenue agencies with excessive budgets and inadequate tracking.
Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records.
Going on a date? Chances are that your “blind” date has Googled your name.
Going to a job interview? Ditto.
Here are 4 tips for preserving or promoting your name, whether personal or business, in a digital world:
1. Get Google insurance:
Register the URLs for your name and variants, and consider creating a blog. The objective here is to own the first 1-5 results that appear on search engines if someone searches your name. I don’t think most people should be bloggers, but having a Google-friendly and SEO-rich blog platform like Wordpress or TypePad that is updated even twice per month as an online journal is worth the investment for having first say in your image. This recommendation comes from Mike Fertik, CEO of the much-buzzed ReputationDefender.
2. Remember to maintain positive “cache-flow”… Read More
