Archive for the Marketing Category

May 18th, 2010

Tim Ferriss Scam! Practical Tactics for Dealing with Haters 420 Comments

Topics: Marketing, Mental Performance


Brute force seldom works with haters. Redirection does. (Photo: Deadstar 2.0)

I recently spent a week in Amsterdam enjoying bicycles, canals, Queensday, and… ahem… coffee shops. For real. Honest. The best coffee I’ve had in Europe has to be De Koffie Salon.

I also gave a short keynote at The NextWeb about how to deal with haters, protect yourself from (some) media, respond to FlipCams, and other personal branding self-defense 101.

Think you have crazy people contacting you or commenting on your blog? Me too. I share some of my favorite hater e-mails, Amazon reviews, and voicemails. It’ll make you feel better to hear the stories.

It is possible to learn to love haters. But it does take some know-how and tactical planning… Read More

December 13th, 2009

How to Create a Global Phenomenon for Less Than $10,000 116 Comments

Topics: Marketing

Here is my most recent keynote from the 2,000-person+ Le Web in Paris, which focused on how to catalyze a global phenomenon on a very limited budget. Topics include:

- How to sell “around the product” for more coverage.
- The three necessary types of media exposure.
- Real-world tipping points from the launch of The 4-Hour Workweek
- How to increase website conversion 80%.

It pulls from real case studies, including my own experience and tech start-ups I advise… Read More

November 17th, 2009

4-Hour Body Promo – Half-Naked Girls, Erections, and Stickers 111 Comments

Topics: Marketing, The 4-Hour Body

On this blog, I try and strike a balance — well, it’s more like a ratio — of 80% useful content and 20% fun for sh#$% and giggles.

If the blog isn’t fun for me to write, it will end up boring to read, so I sometimes visit Random Land. This is such a time. I think athletic girls are fantastic (don’t worry, ladies — goodies for you soon), and I like stickers. So what do you get?

The 4-Hour Body promotional stickers!

The 4-Hour Body is almost exactly 4 weeks away, and each week, I will be debuting a new countdown sticker, ending with a launch sticker. This week features my friend Taryn Southern, whose new video “Keep It In Your Pants” might just make your head explode or your boss fire you.

How do you get the stickers? Simple:

– “Check-in” via the GetGlue app or website
– If needed: click the “Reading Book” icon, search for the book by title or “Ferriss”, and then click “Check-in”.
– You get a digital sticker automatically, but…
– Once you earn 15 stickers (via “check-ins”) for any of the books, movies, TV shows, etc. on GetGlue, you can have free 4-Hour Body physical stickers shipped to you! Put them on your dog’s forehead, laptop, or iPhone.

Crazy times. Three years ago, I never could have imagined that I’d be promoting stickers, half-naked women, and erections. Just goes to show that what my parents told me is true: when you grow up, you can do ANYTHING that you want.

God bless the Internet.

November 11th, 2009

Let Me Promote Your Product (or Location) to Millions 127 Comments

Topics: Marketing


(Photo: Matthew Field)

[UPDATE: We have all of the products we need at this time. Thanks so much!]

This post will be short and sweet.

The book launch for The 4-Hour Body, the follow-up to The 4-Hour Workweek (#1 NY Times, 35 languages), will be enormous. There will be big media, incredible partnerships, never-before-seen experiments, and much, much more.

Here are two things I’m looking to add to the mix:

- Giveaway products or services.
- Party location in NYC for a huge launch party the week of Dec. 13. Minimum 400-1,000 people.

Now, the details… Read More

September 13th, 2009

Do You Really Know Bill Gates? The Myth of Entrepreneur as Risk-Taker 183 Comments

Topics: Entrepreneurship, Marketing


Photo: Laughing Squid/Scott Beale

Before I had to establish my no-blurb/no-review policy for books due to volume (picture: one day’s mail), I received an e-mail from Rick Smith, the founding CEO of the World 50, one of the most exclusive senior executive networking companies on the planet, with members and contributors like Bono, Francis Ford Coppola, and Phil Knight… Read More

August 12th, 2009

Random 4: Tim Ferriss and Kevin Rose on Y-Combinator, Language Learning and More 149 Comments

Topics: Gadgets, Interviews, Language, Marketing, Random

This pre-China trip includes the below:

- Personal experiences with Y-Combinator, demo days, and pitching new ideas through avenues like YC.

- Five things you can do as a new startup to get your ideas, app, or product in front of influencers.

- Tweaking your website: per-user metrics, cost per acquisition, lifetime value of the customer, etc..

- The iPhone 3GS, talking some about the new updates and then a short comparison with the Palm Pre.

- Learning new languages and reactivating old ones (in this case, Mandarin Chinese).

The above list is taken from Glenn McElhose’s blog, where you can also find links to all of the sites and products mentioned in the show.

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August 12th, 2009

Google Website Optimizer Case Study: Daily Burn, 20%+ Improvement 110 Comments

Topics: Marketing

This post will show exactly how one start-up improved their homepage conversion rate (visitor to sign-up flow) more than 20%, then 16% again, with a few simple changes and Google Website Optimizer.

Once reading this, you will know more about split-testing than 90%+ of the consultants who get paid to do it… Read More

June 29th, 2009

How to Build a High-Traffic Blog Without Killing Yourself 380 Comments

Topics: Marketing

The above video is one of my favorite presentations I’ve given in 2009, an opening keynote at the last San Francisco WordCamp, titled “How to Blog without Killing Yourself”. More than 700 people from 32 countries were in attendance, which made for a wonderful experience.

The original title was “Scalable Blogging Behaviors: How to Grow from 1 to 1,000,000 Readers” and the content did not change.

In the above presentation, including detailed screenshots, I cover… Read More

June 9th, 2009

Exclusive First Look: SU.PR – Stumble Upon’s New Traffic Builder 150 Comments

Topics: Marketing

I’m so excited about SU.PR, it’s hard to contain.

For the last few weeks, the brilliant team at StumbleUpon and I have collaborated on the creation of a new product designed to do one thing: get you more traffic in less time.

It might just become the hub of your social media empire… Read More

June 1st, 2009

Tim Ferriss and Kevin Rose Discuss Their Top 5 Must-Read Books 305 Comments

Topics: Filling the Void, Interviews, Marketing, Random

Up to no (coherent) good once again, The Random Show returns.

In episode 3, Kevin Rose and I discuss our top 5 must-read books, how we use them, and who should read them.

The 10 books are… Read More

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