Who will be the JK Rowling of self-publishing? Better still: who will be the legions who make an extra $1,000-$1,000,000 per year?
How to Get The 4-Hour Chef Audiobook Free — Only Until 10am PST (1pm EST)
Gilbert Gottfried reads 50 Shades of Grey. NSFW. PLEASE NOTE THAT THIS OFFER HAS EXPIRED — THANKS! Many of you have been asking me for the audiobook version of The 4-Hour Chef. Now that I control the rights, I’d like to offer it to you… for free. The offer is at the end of this …
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Amazon "Lightning Box" Deal — 9am-1pm EST Only (Plus: $299 Course for Free)
I just received confirmation from Amazon that a Lightning Deal tomorrow (1/24) is for The 4-Hour Chef. This means that the hardcover will be 65% off for 4 hours only, from 9am – 1pm ET. Just click here. To sweeten the deal — $299 course as bonus For those interested… If you purchase 3 hardcover …
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Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.)
Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps. I first met Mike Del Ponte two years ago when he was running marketing at BranchOut, a startup I advise. Before joining BranchOut, Mike had explored a variety of career paths, including preparing for the priesthood at …
How to Write and Promote New York Times Bestsellers: Tim Ferriss and Jack Canfield
Jack Canfield, as co-creator of Chicken Soup for the Soul, has more than 500 million books in print. Among them, he can count 47 New York Times bestsellers. Jack also provide me with the early advice and introductions that got The 4-Hour Workweek published, despite 26 rejections. In the above video, which was filmed as …
The 5 Top-Performing American Apparel Ads, and How They Get PR for Free (NSFW)
Above and below are five American Apparel ad campaigns that ran for less than $1,500 each. Designed to get attention and create controversy, they were covered in AdWeek, The Hollywood Reporter, Daily Mail, NBC, Gawker, and dozens of other outlets and blogs. Despite this minuscule budget, they did millions of earned media impressions all over …
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The 4-Hour Chef: The 8-Second Book Trailer (And Competition)
What happens when you feed wine to a world-class motion designer like Adam Patch? Simultaneously, what happens when you want to avoid the super-long trend in book trailers? An 8-second book trailer for The 4-Hour Chef, of course. If you think the above looks familiar, you’re right. It was converted from ridiculous to Avengers-like with …
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The Most Successful E-mail I Ever Wrote
2008 blast from the past: me, Mike Wallin, and Derek Sivers, the subject of this post. (Photo: A3maven) [Total read time: 3-5 minutes.] Derek Sivers is one of my favorite people. He is a programmer who lost his stage fright by doing more than 1,000 gigs as a circus ring leader (!!!). He’s also a …
"The Start-up's Secret Weapon: Contests" or "How to Turn $100K into $12,000,000"
Tobi Lutke, CEO of Shopify. How did they turn a $100,000 prize into $12,000,000 in transactions? In the world of magazine articles, one of my all-time favorite headlines is “Anything You Can Do, I Can Do Meta” from the MIT Technology Review, a feature about billionaire programmer, Charles Simonyi. Charles designed Microsoft Office and is …
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Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book)
I first met filmmaker Adam Patch, courtesy of David Brundage on Facebook, over Thai food in San Francisco. It was a warm evening in the Mission district, a good omen and unusual blessing. The goal of our meeting was simple: to see if we clicked and, passing that hurdle, to plot the making of “the …
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