Archive for the Marketing Category

There is an art and science to getting blog posts to travel like wildfire.

This post will look at both, based on number crunching with 281 posts, 39,000+ comments, and almost 2,000,000 click-throughs via my Twitter profile and Facebook fan page in the last six months.

Here’s what I’ve found to work well… Read More

What do the economics of publishing look like… really? (Photo: thinkpanama)

(Special thanks to my agent, Steve Hanselman, and my anonymous sources within the world’s biggest publishing houses)

Print is dead!

This has become a popular headline, and a great way to get quoted, as Nicholas Negroponte has shown. Iconic author Seth Godin, after 12 bestsellers, just announced that he will no longer pursue traditional publishing, and the writing seems to be on the wall: the e-book is the future, plain and simple.

But what are the real concrete numbers? How are established authors actually making money, and what should new authors do? Go straight to e-book?

In this post, I’ll look at real-world numbers to discuss some hard truths of publishing, explain economics and pay-offs, and provide a few suggestions for aspiring authors.

To start, some contrasting numbers… Read More

Sumo stable in Tokyo, Japan: you don’t need to be a superstar to use the Superstar Effect.

The following is a guest post by Cal Newport, MIT Ph.D and all-around whiz on competing against the odds.

His discussion — and suggested uses — of the “superstar effect” and corollary are mirrored in what I tell first-time start-up founders:

Most of the time, it’s not enough to be better. You need to be different.

Enter Cal Newport… Read More

DODOcase, one of more than 1,000 businesses created in the last six months, has sold more than 10,000 units at $60 each.

From today’s New York Times coverage of the Shopify/4-Hour Workweek build-a-business competition that just ended:

To encourage early, positive buzz among Apple iPad buyers, Mr. Dalton [of DODOcase] hired street teams via Craigslist to “hang out with Apple fanboys, while they waited on line for hours, maybe even days, outside of Apple retail stores for a chance to buy the first edition iPad.” The street teams, he said, hit Apple store locations in Boston, Chicago, Los Angeles, New York and San Francisco.

DODOcase also scored favorable reviews with the tech blogs Engadget and The Unofficial Apple Weblog. Some endorsements came unsolicited from high profile customers; on July 14, Evan Williams, chief executive of Twitter, posted a DODOcase endorsement on his Twitter feed: “Got my Dodocase. Sweet.”

The company, which plans to continue manufacturing its product and creating jobs in San Francisco, received more than 10,000 orders within a few months of the iPad’s debut…

DODOcase iPad cases cost around $60, so you can do the math. Amazing.

This post will cover how it all happened… Read More

Brute force seldom works with haters. Redirection does. (Photo: Deadstar 2.0)

I recently spent a week in Amsterdam enjoying bicycles, canals, Queensday, and… ahem… coffee shops. For real. Honest. The best coffee I’ve had in Europe has to be De Koffie Salon.

I also gave a short keynote at The NextWeb about how to deal with haters, protect yourself from (some) media, respond to FlipCams, and other personal branding self-defense 101.

Think you have crazy people contacting you or commenting on your blog? Me too. I share some of my favorite hater e-mails, Amazon reviews, and voicemails. It’ll make you feel better to hear the stories.

It is possible to learn to love haters. But it does take some know-how and tactical planning… Read More

Here is my most recent keynote from the 2,000-person+ Le Web in Paris, which focused on how to catalyze a global phenomenon on a very limited budget. Topics include:

- How to sell “around the product” for more coverage.
- The three necessary types of media exposure.
- Real-world tipping points from the launch of The 4-Hour Workweek
- How to increase website conversion 80%.

It pulls from real case studies, including my own experience and tech start-ups I advise… Read More

Photo: Laughing Squid/Scott Beale

Before I had to establish my no-blurb/no-review policy for books due to volume (picture: one day’s mail), I received an e-mail from Rick Smith, the founding CEO of the World 50, one of the most exclusive senior executive networking companies on the planet, with members and contributors like Bono, Francis Ford Coppola, and Phil Knight… Read More

This pre-China trip includes the below:

- Personal experiences with Y-Combinator, demo days, and pitching new ideas through avenues like YC.

- Five things you can do as a new startup to get your ideas, app, or product in front of influencers.

- Tweaking your website: per-user metrics, cost per acquisition, lifetime value of the customer, etc..

- The iPhone 3GS, talking some about the new updates and then a short comparison with the Palm Pre.

- Learning new languages and reactivating old ones (in this case, Mandarin Chinese).

The above list is taken from Glenn McElhose’s blog, where you can also find links to all of the sites and products mentioned in the show.

This post will show exactly how one start-up improved their homepage conversion rate (visitor to sign-up flow) more than 20%, then 16% again, with a few simple changes and Google Website Optimizer.

Once reading this, you will know more about split-testing than 90%+ of the consultants who get paid to do it… Read More

The above video is one of my favorite presentations I’ve given in 2009, an opening keynote at the last San Francisco WordCamp, titled “How to Blog without Killing Yourself”. More than 700 people from 32 countries were in attendance, which made for a wonderful experience.

The original title was “Scalable Blogging Behaviors: How to Grow from 1 to 1,000,000 Readers” and the content did not change.

In the above presentation, including detailed screenshots, I cover… Read More