Archive for the Low-Information Diet Category

Is this what your thinking looks like?
[Thanks for the Japanese vending machine, Woesinger!]
Words are thoughts.
The better we choose our words, the more we hone our thinking machine, and just like software, it’s a case of GIGO: Garbage In, Garbage Out. Thinking hard is pointless if we don’t use the right tools.
Think and speak with precision. Less is often more. Here are 10 common words I have observed to cause stress, depression, and conflict due to their vagueness. All of them are overused to the point of being meaningless. The solution? Stop using them and find more descriptive alternatives. I recommend focusing on removing one or two each week, even if just as an exercise.
In no particular order… Read More

Drew Curtis is the CEO of Fark.com and one cool dude. Not only did he introduce me to horseracing and Woodford Reserve four-grain bourbon, but he is — in my opinion — the most brilliant media observer and trend identifier in the US. No joke. On top of that, one thing was glaringly obvious when I crashed on his couch just outside of Louisville: he is happy ALL THE TIME. This is highly relevant to the advice he gives here in our little Q&A:
1. What is “news” now vs. in the 50s? If different, why?
There were certain things that respectable journalists wouldn’t write about in the 50s. For example, JFK managed to keep his affairs under wraps even though most of the white house press corps knew about it. They refused to write stories on it because it wasn’t respectable. Not that it’s a great ideas to have affairs or anything, but at least there were standards. Those are being slowly whittled away. When Saddam was hung, illicit camera phone footage ran on every major network for three days. We’ve crossed the snuff film barrier; all we have left is hardcore pornography as a limit to what media won’t portray.
2. Which media patterns do you find most annoying, and which media patterns do you think are the most dangerous without being obviously so?
Equal Time for Nutjobs. It’s all funny when you talk about people not believing in moon landings, or who think an alien crash-landed in Texas in
1897, or who believe that there was once an ancient mediterranean civilization in Florida. It’s another thing entirely when people start to believe that denying the holocaust is a valid opinion.
3. If you had to limit your information intake to less than 30 minutes a day (excluding email), what would you consume/read/watch?
Nothing. I’d wait until my friends asked me “did you see that?” and then say “no, why do you ask?” and see if their response is interesting. You can always catch up later. Oftentimes when news breaks it’s hours or days before anyone knows what actually happened. Wait until next week for the summary if it’s that important.
4. What was the specific incident or realization that inspired you to write this book?
Initially, I noticed that a story about German condom sizes being too large would reappear occasionally. Then I noticed other stories that
re-appeared on a regular basis, like Seasonal Articles that come out every year (”There Will Be Traffic on the 4th of July”, “People Procrastinate When Filing Their Taxes”, and the inevitable combo article of “Where To Get Your Halloween Candy X-Rayed — By the Way, It’s a Hoax”
Then I noticed other patterns like Media Fearmongering, Out of Context Celebrity Comment, and so on. But the kicker was noticing that when
actual news does occur, all of these types of stories vanish completely. Until the event ends, and then media returns to its old ways
5. What advice would you give to someone who feels guilty if they’re not keeping up with the latest “news”?
Take two weeks off. Don’t watch any news, don’t read any news, don’t listen to any radio talk shows. Then tune back in. Did you miss
anything? Nope. It’s the same old crap, different days. That’s what I’m talking about in my book — the media patterns that are used to fill space. It’s 95% or more of the content of any given news show.
For you low-information diet aficionados out there, as well as anyone who wants a snort-milk-through-your-nose funny read, go grab a copy of Drew’s awesome (he has blurbs from Stephen King and CNN producers) new book, It’s Not News, It’s Fark: How Mass Media Tries to Pass Off Crap as News. It rocks.
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Other Updates and Tidbits — Learning Annex Canceled, New 4HWW Tools from Readers, and 4-Hour Frauds
All Learning Annex appearances scheduled for this week (LA, San Diego, SF) have been canceled.
Because of an unfortunate scheduling mishap, I will not be appearing at the Learning Annex locations in LA, San Diego, and SF this week. My sincerest apologies. This was due to factors outside of my control, and I would like to offer all of you who prepaid for the Learning Annex free entrance to my next speaking engagement where this is possible. Please keep your e-mail receipts!
Finally — a beautiful Excel spreadsheet for Dreamlining!
I owe a special thanks to Jared Goralnick and SET Consulting for putting together a beautiful free spreadsheet that all readers can use for automatic Dreamlining. Download it here and be sure to read the instructions. Too cool. Thanks, Jared!
4-Hour frauds: request for leads and invitation to stop.
It appears that there are a number of people running around offering “4-Hour Workweek” seminars and claiming to be affiliated with me (thanks for the heads up, Shawn). I have no products or seminars related to the book, so this is complete falsehood. If anyone has any information related to anyone doing this, please email it to amy @ fourhourworkweek.com. It has also come to my attention that a number of individuals are using the 4HWW content and trademarks to sell derivative products, primarily online (even linking from my forums!). This includes using the 4HWW trademarks in GoogleAdwords ads and text.
To those of you selling these seminars and products, and using the trademarks for commercial purposes, I invite you to stop. It’ll be about a week before I revisit this to see if it’s continuing. I hate lawyers and all of that, but misrepresentation and federal trademark violation is serious business with serious punishments. I’m sure some of you were unaware that what you are doing is illegal, but now you know: please stop.

“I must create a System, or be enslav’d by another Man’s.”
-William Blake
Forget the paperless office — it’s aiming too low.
Let’s take a look at the bigger picture: a paperless life. While we’re at it, let’s also eliminate three other nuisances: answering the phone, checking voicemail, and returning phone calls.
Is this possible? It is. The key to finding means to accomplish the “impossible” is asking the right question: “How would you do ____ for a week if your life depended on it?” Most things considered impossible just haven’t been looked at through the “how” lens of lateral thinking. Here are a few exercise questions for Paperless Life 101:
What would you have to do to never again touch mail?
What would you have to do to never touch another check?
What would you have to do to never touch another dollar?
Consider these questions as real questions. If I offered you a million dollars to do each of these things for a month, could you do it? Here are a just a few potential strategies for doing all three, then we’ll move on to phone games:
1. No more mail:
First, we need to cut out the crap — reduce volume. To begin, get removed from junk mail lists and common commercial mailing lists. There are a few ways to do this: 1) Get remove from the most common junkmail lists (this costs a few dollars in some cases) and check alternative strategies at www.stopjunkmail.org, 2) Use LifeLock, or another identity protection service, which automatically removes you from large mailing lists, one of the most common vehicle for identity theft. Last, we’ll have your mail forwarded to special processing centers, where it is all scanned and emailed to you. One popular service is called Remote Control Mail, and there are two big benefits to the time-focused and mobile-minded: relevant postal mail is funneled into e-mail, so you can check both email and postal mail at once (“batching” both at the same time); you can travel freely whenever and wherever without ever missing a letter.
2. No more checks — this is the easiest and most familiar:
-Set up online banking so you can issue checks directly from your bank, and set up automatic recurring payments
-Give your accountant power of attorney to sign specific checks (for tax documents, etc.) on your behalf. Power of attorney is no joke, so do your homework, but it can be used — as I do — with little risk. This approach not only cuts down on checks but also finance-related mail, which you can then forward to your accountant for handling start-to-finish.
3. No more cash — easier than you think:
I hate cash, and I hate coins even more. Why don’t men’s wallets have pockets? In all cases, getting rid of physical wampum is more about breaking personal habit than overcoming external resistance. For the last several months, I’ve replaced a brick of a wallet with a razor-thin money clip holding four credit cards (Business Platinum AMEX, business Chase Continental Mastercard, personal AMEX, personal Mastercard), one debit card for emergencies, and health/car insurance. I haven’t had a single problem. Some smaller shops will prefer that you cover coffee with cash, for example, but credit is accepted.
Paper cuts fingers and kills forests, but what of the damn 9-to-5 headaches? How can you eliminate the need to answer the phone, check voicemail, or return phone calls? Here are a few quick fixes:
1. No more answering the phone:
Use a service like GrandCentral to listen to voicemail as they’re being left. Each caller is required to announce their name before the call is dialed, and you are able to preview the name and send them to voicemail, where you can listen to their message as they leave it. If you want to speak with them, you can jump in. If not, let them leave a voicemail and — at the set times when you batch — go to step 2.
2. No more voicemail:
Get your voicemail delivered to your e-mail inbox, which then serves as your single communications “funnel”. This would be our single “bucket” in the parlance of David Allen, and our remote control postal mail joins the voicemail here: e-mail, postal mail, and voicemail all in one place. GrandCentral can e-mail audio files, but for those who want text, Simulscribe is a popular option with near 90% transcription accuracy. Stop managing separate inputs from office phone voicemail, cell phone voicemail, and multiple email accounts. Consolidate. To further encourage all people to communicate with you via e-mail, there are two approaches that I’ve used effectively: indicate in your voicemail greeting that people must leave their e-mail address, and respond to them via e-mail; use Jott to send a voice message to them as an e-mail.
3. No more returning calls:
Pinger enables you to send voicemail to people without calling them. Why would you want to do that? From their website:
We’ve all been there-you make a call and think to yourself, “please don’t pick up”, or you call and think “I hope I’m not interrupting…” With Pinger you leave the message at your convenience, and they get it at their convenience. Unlike voicemail, there is no ringing, no annoying prompts, no lengthy greetings — just your message.
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None of these strategies are perfect, but they do demonstrate that none of our impossible questions are impossible to answer. Once you frame the question in terms of “how would I…?”, it is entirely possible to stop tolerating most of life’s annoyances and eliminate them altogether.
Did you like this? Please take a second to Digg it here and I’ll focus on more of doing the impossible, tech lifehacks, etc.
I spend a good amount of time at the offices of Podtech, usually stealing their Diet Dr. Pepper and hanging out on their bean bags. A few weeks ago, however, I managed to do something resembling “work”: an interview with uberblogger Robert Scoble. This time, I was the interviewee! The camera work is much better than my Blair Witch Project attempts in previous posts.
The first interview below is 50 minutes in length and my favorite version by far — lots of goodies from both me and Robert, including everything from e-mail and personal outsourcing to the book launch and how to combine 4HWW with Getting Things Done (GTD). It’s a very fun conversation. The second version is just an 8-minute appetizer but still a fun diversion. Here are both options, the longer version first, and you might need to turn up your computer volume, as we had no lavalier mics:
Work only four hours a week with Tim Ferriss
Tim Ferriss wrote a New York Times best seller. Why is it so hot? Because it lays out how you can work less and enjoy life more. Here, I sit down with Tim and talk about some of the ideas he discusses in his book.
Editor’s Choice: Some insightful highlights of Tim Ferriss’ interview
If you’re really following Tim’s plan, you’ll just watch the highlights of the interview I did with this New York Times’ best selling author. He wrote the book on the 4-hour Workweek, and here you get the highlights of an interview I did with him recently.
I’m not dumb. I just have a command of thoroughly useless information.
-Calvin of “Calvin and Hobbes”
Last week, we covered how celebrity tech-blogger Robert Scoble reads 622 RSS feeds each morning. In Part II, we answer the question:
How does he manage to read and organize tens of thousands of e-mail?
This exclusive 5-minute interview provides some great tips for avoiding e-mail overload, including:
The companies he recommends for e-mail systems
Definitions: are you a “piler” or a “filer”?
How to use reverse spam filtering to save time
The GTD rule he violates in favor of filing
Folder structure: how many does he use?
Why Robert doesn’t store all e-mail
Innovative use of a “Done” folder to prevent rereading
The interview cuts off at 5 minutes because my memory card reached capacity. What are a few of the things we discussed after the camera stopped rolling? See below the video for some great tips that weren’t caught on film.
What did you miss afterwards? Here are a few of the highlights:
1. Keep all Outlook .PST files under 2GB in size to optimize speed and prevent crashes:
Creating a new .PST file is not intuitive. Here’s the menu flow to get it done: Tools –> Options –> Mail Setup –> Data Files –> Add. Robert has three separate .PST files as folders in his left-hand Outlook view, which are essentially “Old”, “Middle/Someday”, and “Hot”. These are in addition to his “Inbox”, which he considers his “working set”.
2. Remove infrequently used .PST files:
Right-click and “close” infrequently used .PST folders and other folders. This does not delete them, thus Google Desktop can still be used to search for these messages. I suggest you double-check this before doing anything resembling deleting/removing.
3. Rename or append frequently-used folders to appear at the top of the list:
This one is from me. Robert has 20+ folders, as do millions of us. Once you identify the most frequently used folders, add “A-…”, “B-…”, “C-…”, etc. as prefixes (in descending order of frequency) on the folder names to reorder the folders alphabetically and bring the most useful to the top. Cut down on mouse travel time and eliminate wasted visual scanning.
4. Responding to fewer e-mail is the holy grail:
Robert told me that, based on his analytics over time, each e-mail he replies to produces between 1.5 and 2 additional e-mail in return. Sending e-mail multiplies the e-mail you receive. Replying to more people more often — the goal of most people — actually creates more work instead of cutting it down.
For more strategies, including template e-mails, that can be used to cut e-mail volume in half and cut frequency to once per day or once per week, see “The Low-Information Diet” and “Interrupting Interruption” in The 4-Hour Workweek.
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Like this topic? Please take 5 seconds to Digg it here and I’ll bring out more interviews with the best!
Uberblogger Robert Scoble is truly one-of-a-kind. For those who don’t know, he became famous as a technical evangelist at Microsoft and quickly became their most outspoken and influential blogger. He now interviews people like Bill Gates, and the worldwide media reports on his every move. One of his most mindboggling skills is information management. He currently reads 622 RSS feeds a day — it used to be 1,400 feeds a day!
How the hell does he do it?
I dropped by the Podtech offices and hung out with Robert to find out. How does he avoid overload and process so much information? In this exclusive 11-minute interview, we answer quite a few burning questions I’ve wanted to ask since first meeting Robert:
Which RSS reader does he use and why?
How does he configure it to save time?
What are simple keyboard shortcuts anyone can use?
How does he find and pick feeds?
How can you catch his eye with your posts?
How does he use RSS feeds for building relationships?
How does he use sites like Techmeme/DIGG vs. niche blogs?
One thing impresses me about Robert more than all of his credentials: he smiles more than almost anyone I know. All the time! There is much to be learned from the Scobleizer. The ending of the interview — Robert’s last line — is also not to be missed.
My apologies for the hyperactive camera work, but the whole thing was quite impromptu, and I’m no Spielberg. Just close your eyes and listen if I make you seasick.
Stay tuned for part II, coming in the next week, which will answer the question: How does Robert Scoble read and organize e-mail? From speeding up Outlook’s performance to reverse spam filtering, it’s all covered. In the meantime, for a solid overview of how I cut e-mail time by about 90%, see my new manifesto at Seth Godin’s ChangeThis.
Did you enjoy this behind-the-scenes look? Please take a second to Digg it here and I’ll do more!
The Master does nothing,
yet he leaves nothing undone.
The ordinary man is always doing things,
yet many more are left to be done.
Tao Te Ching
Chapter 38
Is it possible to outsource your life to other countries? By now, you know that I believe it is. But is it necessary to outsource overseas? Can you outsource in languages other than English? What is geoarbitrage really about?
These were some of the topics I covered in “Die 4-Stunden Arbeitswoche” (The 4-Hour Workweek) with Patrick Price for his Swiss-German podcast, NetzNews. The first 30 seconds are in Swiss German, a very cool dialect that sounds nothing like Berlin German, and the rest is in English.
In other news, my first “manifesto” on Seth Godin’s ChangeThis was published this week. The title? The Low-Information Diet: How to Eliminate E-Mail Overload & Triple Productivity in 24 Hours. This free and easy-to-read PDF contains some popular content from the book, but also a ton of template e-mails and bonus tips found nowhere else. Learn to read 3 times faster and cut your volume of e-mail in half. This manifesto is designed to get you there in 24 hours.
Download it here, and pass it on to those who need it!

For those of you interested in the tech tools I use abroad, or how some case studies have negotiated remote work, there is a short interview with me called “Workin’ 9 to…9:48?” in this month’s issue of Outside magazine, which focuses on dream jobs. It’s a very cool issue guaranteed to get you thinking about escape.
Before you can escape, however, you need to stop crap information from invading your life. It finds us through two channels that we’ll crush today: SPAM (which actually stands for “Sh*t Posing As Mail) and junk postal mail. Here are the quick 30-minute fixes for both:
1. Put yourself on the postal “do not call” list by sending a letter to the following address and asking to be removed from all mass and junk mailings:
DMA Mail Preference Service
Post Office Box 603
Carmel, NY 10512-0643
Big thanks to corporate pranking genius John Hargrave, who introduced me to this through his bible of sticking it to the man, Prank the Monkey, one of the most empowering and hysterical books I’ve ever read.
2. Sign up for SpamArrest. I’ve tried several spam filtering programs, and most have been either too lenient or excessively strict. SpamArrest, which I can use for Outlook without installing it on the server (key for many employees who don’t have administrator rights), used in combination with Gmail, has reduced my spam count to 2-4 message per week.
Keep it simple. Good barriers needn’t be complicated and seldom are. Take 30 minutes to trial the above and treat your brain to something like Discovery Channel instead of penis enlargement spam and credit card offers. Stop sorting and start eliminating.
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Free Red Bull book launch party tonight in San Francisco!
For those readers in the bay area, come party with me tonight!
Forget cover charges. From 9-11pm tonight (Friday), get into this exclusive party with a proof of purchase of The 4-Hour Workweek! Jam to one of the hottest superstar DJs in CA, David Carvalho, and The Red Bull Energy Team will be there to fuel you all night long: free Red Bull!
It’ll be a wild evening of drinks and dancing with SF’s finest. Just bring your receipt from a local bookstore or Amazon (or a page from the book) and you’re in!
Address and details can be found at www.upcoming.org here.

If you thought washing your hands 32 times a day was fun, just try this! (Chicago O’Hare Airport)
By working faithfully eight hours a day you may eventually get to be boss and work twelve hours a day.
-Robert Frost, American Poet
I’ve long sought a measurement for lifestyle, something better than bank accounts or Blood Alcohol Content (BAC). I was able to take the leap and redesign my own life only once I started asking myself difficult and uncommon questions such as:
How many hours do I work for each day of vacation?
What percentage of my life do I really spend working vs. doing something I want to be doing?
Enter the new world of the Lifestyle Quotient (LQ). If you want to see the real facts of your current work-life (im)balance, check out the world’s first LQ calculator here. The results will probably shock you.
What is your LQ?
What do you guesstimate your boss’s LQ to be?
What about your father or mother’s LQ compared to your own?
If you know someone who is a workaholic in denial, or who thinks an 80-hour workweek is a good way to spend their limited time on this planet, go for a lifestyle intervention and send them the LQ calculator. It might just wake them up faster than a triple-espresso frapuccino.
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Other news and goodies:
Think you can’t outsource your love life? Well, I did it — I had groups around the world compete to set me dates. This just made it into the news, and you’ll be hearing much more about it soon!
If you’re interested in travel and languages, I was just interviewed on Gadling about both.
I know some of you have had trouble finding the ebook — I did too! Here is Powell’s page, the easiest I’ve found to use.
Want to learn what I think of using blogs to promote books, or just want a refresher on concepts in the book? Darren Rowse of Problogger.net put up a 3-part interview with me that was a blast to do.
Rohit Bhargava, the head of Interactive Marketing for Ogilvy PR worldwide, put a brief review of the book on his site, which is a must-read for anyone interested in social media.
SXSW presentation attendees! I found out what happened! The mailing house for the publisher (not the publisher themselves) screwed up and held onto your addresses for 10 DAYS before mailing them this past Monday. Your copies of the book should arrive any day, if they haven’t already, and I cannot apologize enough for the confusion. I had no idea this had happened and — had I known — would have put in my mouthpiece and gone to town breaking heads. Sorry about that!

Be sure to check out this month’s issue (May 2007) of Fortune Small Business, where I am profiled in the “How I Work” section. It covers how I limit information intake, fire customers, control voicemail, and otherwise dodge bullets to do one of the things I enjoy most: MMA (Mixed Martial Arts) with professional UFC fighters.
Blame it on my mother, who put me in “kid wrestling” at age 8 to drain the hyperactivity out of me and avoid Tasmanian Devil action at home. It worked like a charm but forever gave me the neck thickness of a small cow.
Getting punched and thrown isn’t everyone’s idea of fun (for those fans out there, my favorite fighter of all-time is Kasushi Sakuraba), but fun is what you make of it. The one ingredient you cannot do without? Time. Learn how to create more of it and do what you want — take a glance at the digital version of this article for free (beginning on page 47).
Adriaaaaaan! ;)