Archive for the 4-Hour Case Studies Category

December 31st, 2009

Cold Remedy: 18 Real-World Lifestyle Design Case Studies (Now It’s Your Turn) 308 Comments

Topics: 4-Hour Case Studies


If not in 2010, then when? (Photo: jphilipson)

The video case studies that I asked for in the last post really caught me unprepared.

I…am…so happy that it’s hard to put it into words.

From Denmark to India, from college students to retirees, from yoga instructors to engineers, the stories poured in. Narrowing them down to finalists, even with several people, was excruciating, but below you will find 15 of our favorites. Many more are worth watching (I watched them all) and can be found here, or by searching “4hww success” on YouTube. There are also 150 comments on the last post full of practical how-to implementations.

The below videos represent a real-life crash course in the many paths and practicalities of lifestyle design. I hope you love watching them as much as I did… Read More

December 22nd, 2009

Cold Remedy: Free Flights Anywhere in the World 178 Comments

Topics: 4-Hour Case Studies, The Book - 4HWW, Travel


Where would you go if you had a free ticket anywhere? The island of Bohol in the Philippines? (source: WisDoc)

Not long ago, I received the following comment — edited for length — from Ryan N.:

I hate you Tim. I had a secure future ahead of me, and I left my job, my reasonably well paying professional career all because of your book. Best thing I’ve ever done!!

I was wondering if you might be able to put up a blog post where people could post their ideas or muses as case studies. I’m sure there are a lot of people like me who would like to share their stories and listen to others living the 4HWW.

Here’s to 2010 being the year everything changes.

Indeed. Here’s to 2010 being the year everything changes.

I decided to take Ryan’s advice. Below is a post of just a few select video case studies. This is also where you can win a round-trip ticket anywhere in the world.

That would be a nice way to start 2010 with a bang, right?… Read More

December 18th, 2009

How I Did It: From $7 an Hour to Coaching Major League Baseball MVPs 135 Comments

Topics: 4-Hour Case Studies, The Book - 4HWW


Jaime Cevallos and the MP30 Training Bat (Source: Jaime Cevallos)

“Cevallos told Zobrist [Tampa Bay Rays MVP] he could turn him into a power hitter…The results have been remarkable.”
- ESPN The Magazine

This article will tell the inspiring story of Jaime Cevallos, who went from $7 an hour to coaching MVPs in Major League Baseball, automating his income in the process.

Jaime is now — in many respects — set. But how did he do it?

Some of the questions I asked Jaime include:

1) What is your muse [automated business]?
2) How did you contact the initial MLB players, and what exact wording did you use?
3) What things were much easier than expected, and which things were much harder?
4) To those people who haven’t yet tried to create a muse, what 3-5 pieces of advice would you give them?
5) What mistakes did you make, and what did you learn from them?… Read More

December 8th, 2009

No More Excuses – How to Make an Extra $100,000 in the Next 6 Months 371 Comments

Topics: 4-Hour Case Studies, Automation, The Book - 4HWW


The Wilburns have created a multinational from their home.(Photo: Dana Smith)

“So, do you have any ideas?”

“Well, if we’re going to do something, it should be big. It should make people sit up and say OMFG. Make people actually do something,” I responded.

The conversation continued in front of the Thai restaurant, me pacing on my cell phone in San Francisco — foregoing food in excitement — and Tobi in his offices in Ottawa, Canada.

We decided in the subsequent 10 minutes to offer $100,000 cash as a bribe to you all. The overview?

* $100,000 for the grand winner
* $120,000 total in prizes
* 6 months starting January 1 but you can (and should) get started now
* Even if you don’t win the prizes, you should end up with a viable business at the end of 6 months

The details make it even better… Read More

July 12th, 2009

Going to China, Language Reactivation, and Other Mischief 153 Comments

Topics: 4-Hour Case Studies, Language, Random, Travel

Greetings from Kunming, China, land of Pu-erh tea! I’ve been offline for a week and feel fantastic.

Kevin Rose, Glenn McElhose, and I are up to no good and having a blast. The above video is the first of several to chronicle our experience exploring the incredible world of tea in China, so be prepared for footage no foreigners have seen before. Not into tea? Don’t worry — it’s an inside look at strangers in a strange land, culture shock included.

This volume covers our trip preparation, Pu-erh tea cakes, and basic Mandarin language reactivation. There is a separate Random episode coming that includes more on language and textbook analysis.

This afternoon, we will head to Beijing for a bit of Bladerunner-style fun and exploration of Olympics-inspired modernization. I haven’t spent real time in the capital since 1996, and I expect the changes will be a shock to the system.

Bonus: If you missed it, here is the How to Tim Ferriss Your Love Life video (6 minutes long) — by request — which details how I outsourced all of my dating as an experiment. Have a sense of humor and enjoy how ludicrous (but effective) the methods were.

June 10th, 2009

The Practicality of Pessimism: Stoicism as a Productivity System 120 Comments

Topics: 4-Hour Case Studies, Filling the Void, Presentations

This is a recent 5-minute presentation I gave at Google I/O Ignite called “The Practicality of Pessimism: Stoicism as a Productivity System.”

In it, I discuss the two most effective productivity techniques I’ve found since 2004, both borrowed from Stoicism. I include personal usage examples, as well as several from Seneca and Cato. The audio is quite low, so you’ll need to up the volume.

Ponder this: could defining your fears be more important than defining your goals?

Suggested and related posts:
Fireside Chat at Google with Timothy Ferriss
The Secrets of Super-Productive CEOs – QA with Timothy Ferriss (Inc. Magazine)
Stoicism 101: A Practical Guide for Entrepreneurs
On The Shortness of Life: An Introduction to Seneca

For those who’d like to taste the various approaches to this format, here are all of the Ignite videos in one uncut sequence. There are some outstanding speakers:

November 10th, 2008

How to Surf Life: Attorney Turned Surf Guru 95 Comments

Topics: 4-Hour Case Studies, Mini-retirements, Travel


(Photo: envisionpublicidad)

Many a false step was made by standing still.
-Fortune Cookie

Named must your fear be before banish it you can.
-Yoda, Star Wars: The Empire Strikes Back


RIO DE JANEIRO, BRAZIL

Twenty feet and closing.

“Run! Ruuuuuuuuuun!” Hans didn’t speak Portuguese, but the meaning was clear enough—haul ass. His sneakers gripped firmly on the jagged rock, and he drove his chest forward towards 3,000 feet of nothing.

He held his breath on the final step, and the panic drove him to near unconsciousness. His vision blurred at the edges, closing to a single pin point of light, and then… he floated. The all-consuming celestial blue of the horizon hit his visual field an instant after he realized that the thermal updraft had caught him and the wings of the paraglider. Fear was behind him on the mountain top, and thousands of feet above the resplendent green rain forest and pristine white beaches of Copacabana, Hans Keeling had seen the light.

That was Sunday.

On Monday, Hans returned to his law office in Century City, Los Angeles’ posh corporate haven, and promptly handed in his three-week notice… Read More

August 22nd, 2008

The Fortune 500 4-Hour Workweek: Multiplying Output in Groups (Plus: Downloadable Checklists) 108 Comments

Topics: 4-Hour Case Studies, Automation, The Book - 4HWW


For English subtitles, choose “Danish” from the “Choose Language…” drop-down.

There is a misconception that lifestyle design is just for entrepreneurs or CEOs.

In reality, the principles — borrowed from economics and behavioral psychology — can be applied within organizations and groups with even more dramatic effects.

Just watch the 25-minute segment above from the Danish equivalent of the BBC (DR1), where lifestyle design is tested by both an employee at insurance giant Codan and by the CEO of a fast-growing microbrewery. For English subtitles, choose “Danish” from the “Choose Language…” drop-down.

Who made more progress? The boss or the person with a boss? The results might surprise you… Read More

August 12th, 2008

4HWW Cover Story in Men’s Journal (Plus: Be in a Movie) 72 Comments

Topics: 4-Hour Case Studies, Interviews, The Book - 4HWW

“Nothing bothers me more than sloth. The objective is to fix mistakes of ambition and not make mistakes of sloth. I work my ass off.”
-Tim Ferriss, from the new issue of Men’s Journal, Sept. 2008

Since I’m going nuts preparing for Burning Man, this post will be a short one.

The quote above is from the latest issue of Men’s Journal, where the main editorial cover story is a profile of me and the rise of The 4-Hour Workweek. There are also fascinating profiles of John McEnroe (awesome insight into his tennis strategies) and Gavin Newsom, as well as a cool snapshot of Tonny Sorensen, CEO of Von Dutch and former world champion in Tae Kwon Do.

The journalist, Larry Smith, spent almost three full days with me and covers a lot of details that haven’t been covered before, including background and education; core tenets of lifestyle design and common misinterpretations; interviews with family, professors, and friends; experiments involving critics; even how I organize my environment and home… Read More

August 8th, 2008

The Philosophies of Work: A Conversation with Derek Sivers of CD Baby 70 Comments

Topics: 4-Hour Case Studies, Interviews, Marketing

Derek Sivers is a stud. I thought I’d share the conversation we had at SF MusicTech Summit. Dozens of topics covered include:

- Testing asssumptions vs. cheating
- PR and reaching out to unreachables
- Micro-testing ideas and products: from The 4-Hour Workweek to Trent Reznor
- Personal outsourcing for creatives
- Filling the void and creating meaning outside of the inbox and office

Derek is a programmer who lost his stage fright by doing more than 1,000 gigs as a circus ring leader. He is also the musician who started CD Baby, the world’s largest online music store for independent musicians. Here are some current numbers:

- 242,846 artists sell their music at CD Baby
- 4,574,622 CDs sold online to customers
- $83,590,381 paid directly to the artists

With more than 2 million digitized tracks under management, CD Baby is also the largest provider of independent music for iTunes… and it all started as a hobby.

How does it work now that it’s enormous? From Derek’s blog:

When I was the owner and president of CD Baby, it ran without me, and I hardly spent 4 hours on it in the last 6 months. It’s wonderful.

Here are a few snippets from our conversation… Read More

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