Archive for the 4-Hour Case Studies Category

June 10th, 2009

The Practicality of Pessimism: Stoicism as a Productivity System 108 Comments

Topics: 4-Hour Case Studies, Filling the Void, Presentations

This is a recent 5-minute presentation I gave at Google I/O Ignite called “The Practicality of Pessimism: Stoicism as a Productivity System.”

In it, I discuss the two most effective productivity techniques I’ve found since 2004, both borrowed from Stoicism. I include personal usage examples, as well as several from Seneca and Cato. The audio is quite low, so you’ll need to up the volume.

Ponder this: could defining your fears be more important than defining your goals?

Suggested and related posts:
Fireside Chat at Google with Timothy Ferriss
The Secrets of Super-Productive CEOs – QA with Timothy Ferriss (Inc. Magazine)
Stoicism 101: A Practical Guide for Entrepreneurs
On The Shortness of Life: An Introduction to Seneca

For those who’d like to taste the various approaches to this format, here are all of the Ignite videos in one uncut sequence. There are some outstanding speakers:

Popularity: 1% [?]

November 10th, 2008

How to Surf Life: Attorney Turned Surf Guru 94 Comments

Topics: 4-Hour Case Studies, Mini-retirements, Travel


(Photo: envisionpublicidad)

Many a false step was made by standing still.
-Fortune Cookie

Named must your fear be before banish it you can.
-Yoda, Star Wars: The Empire Strikes Back


RIO DE JANEIRO, BRAZIL

Twenty feet and closing.

“Run! Ruuuuuuuuuun!” Hans didn’t speak Portuguese, but the meaning was clear enough—haul ass. His sneakers gripped firmly on the jagged rock, and he drove his chest forward towards 3,000 feet of nothing.

He held his breath on the final step, and the panic drove him to near unconsciousness. His vision blurred at the edges, closing to a single pin point of light, and then… he floated. The all-consuming celestial blue of the horizon hit his visual field an instant after he realized that the thermal updraft had caught him and the wings of the paraglider. Fear was behind him on the mountain top, and thousands of feet above the resplendent green rain forest and pristine white beaches of Copacabana, Hans Keeling had seen the light.

That was Sunday.

On Monday, Hans returned to his law office in Century City, Los Angeles’ posh corporate haven, and promptly handed in his three-week notice… Read More

Popularity: 8% [?]

August 22nd, 2008

The Fortune 500 4-Hour Workweek: Multiplying Output in Groups (Plus: Downloadable Checklists) 104 Comments

Topics: 4-Hour Case Studies, Automation, The Book - 4HWW


For English subtitles, choose “Danish” from the “Choose Language…” drop-down.

There is a misconception that lifestyle design is just for entrepreneurs or CEOs.

In reality, the principles — borrowed from economics and behavioral psychology — can be applied within organizations and groups with even more dramatic effects.

Just watch the 25-minute segment above from the Danish equivalent of the BBC (DR1), where lifestyle design is tested by both an employee at insurance giant Codan and by the CEO of a fast-growing microbrewery. For English subtitles, choose “Danish” from the “Choose Language…” drop-down.

Who made more progress? The boss or the person with a boss? The results might surprise you… Read More

Popularity: 5% [?]

August 12th, 2008

4HWW Cover Story in Men’s Journal (Plus: Be in a Movie) 71 Comments

Topics: 4-Hour Case Studies, Interviews, The Book - 4HWW

“Nothing bothers me more than sloth. The objective is to fix mistakes of ambition and not make mistakes of sloth. I work my ass off.”
-Tim Ferriss, from the new issue of Men’s Journal, Sept. 2008

Since I’m going nuts preparing for Burning Man, this post will be a short one.

The quote above is from the latest issue of Men’s Journal, where the main editorial cover story is a profile of me and the rise of The 4-Hour Workweek. There are also fascinating profiles of John McEnroe (awesome insight into his tennis strategies) and Gavin Newsom, as well as a cool snapshot of Tonny Sorensen, CEO of Von Dutch and former world champion in Tae Kwon Do.

The journalist, Larry Smith, spent almost three full days with me and covers a lot of details that haven’t been covered before, including background and education; core tenets of lifestyle design and common misinterpretations; interviews with family, professors, and friends; experiments involving critics; even how I organize my environment and home… Read More

Popularity: 4% [?]

August 8th, 2008

The Philosophies of Work: A Conversation with Derek Sivers of CD Baby 69 Comments

Topics: 4-Hour Case Studies, Interviews, Marketing

Derek Sivers is a stud. I thought I’d share the conversation we had at SF MusicTech Summit. Dozens of topics covered include:

- Testing asssumptions vs. cheating
- PR and reaching out to unreachables
- Micro-testing ideas and products: from The 4-Hour Workweek to Trent Reznor
- Personal outsourcing for creatives
- Filling the void and creating meaning outside of the inbox and office

Derek is a programmer who lost his stage fright by doing more than 1,000 gigs as a circus ring leader. He is also the musician who started CD Baby, the world’s largest online music store for independent musicians. Here are some current numbers:

- 242,846 artists sell their music at CD Baby
- 4,574,622 CDs sold online to customers
- $83,590,381 paid directly to the artists

With more than 2 million digitized tracks under management, CD Baby is also the largest provider of independent music for iTunes… and it all started as a hobby.

How does it work now that it’s enormous? From Derek’s blog:

When I was the owner and president of CD Baby, it ran without me, and I hardly spent 4 hours on it in the last 6 months. It’s wonderful.

Here are a few snippets from our conversation… Read More

Popularity: 6% [?]

July 8th, 2008

Mom-and-Pop Multinationals: How to Go Global 55 Comments

Topics: 4-Hour Case Studies, Outsourcing Life


The Wilburns have used freelancers in India, Israel, and Britain. (Photo: Dana Smith)

Here is the beginning of a worthwhile article in the current issue of Businessweek called “Mom-and-Pop Multinationals.” Ever wondered how much personal outsourcing really costs? How to divide and delegate the various tasks that consume your time? This article includes several useful case studies:

From the outside, the gray Victorian with the stained-glass windows on a gentrified block in Dorchester, Mass., is a typical middle-class dream house. But it also is the headquarters of what you might call a micro-multinational. Randy and Nicola Wilburn run real estate, consulting, design, and baby food companies out of their home. They do it by taking outsourcing to the extreme…

Read More

Popularity: 14% [?]

March 10th, 2008

24 Hours with Tim Ferriss, a Sample Schedule 69 Comments

Topics: 4-Hour Case Studies, Filling the Void

pinar.png
The goal is NOT inactivity. (Photo: the super smart and sexy Pinar Ozger)

Perhaps the most common question I’m asked is “what do you do all day?”

I was recently interviewed by J.D. Roth on his popular personal finance blog, and one of his readers wrote in with the following:

“I would like to know as best he can give, what Tim’s average NON-mini-retirement day entails.”

Here was my answer:

My days almost never look the same. I ask my assistants to avoid phone calls on Mondays and Fridays, in case I want to take a long weekend on either end, and I almost always allocate Mondays for general preparation and prioritizing for the week, then any administrative tasks that I need to handle (paperwork for accountants, lawyers, etc.).

I put very few things in my calendar, as I do not believe most people can do more than four hours of productive work per day at maximum, and I loathe multi-tasking. For example, my day tomorrow [Tim: this was about 14 days ago] looks like this, with items in my calendar preceded by an asterisk (*):

Read More

Popularity: 11% [?]

February 19th, 2008

I WANT YOU to Become the Editor of a NY Times Bestseller and Travel the World for Free 79 Comments

Topics: 4-Hour Case Studies, The Book - 4HWW, Travel

iwantyou.jpg

I’d like to invite you to leave your personal mark on The 4-Hour Workweek. After 31 printings (!) and more than 25 languages, you can put your signature on a global phenomenon… and travel the world for free… Read More

Popularity: 8% [?]

January 11th, 2008

When “Keeping in Touch” Hurts vs. Helps You (Plus: Win a Virtual Assistant for 2008) 21 Comments

Topics: 4-Hour Case Studies

Contacting would-be VIP mentors is something most people have trouble with. The question isn’t just “how do I contact them?” but also “how should I communicate with them once I do?” I teach students how to reach the unreachables in my guest lectures at Princeton, and here is my response to a recent e-mail about the latter.

Dear Mr. Ferriss,

Hi. I took the first step towards gaining a mentor by calling [important Chairman], and he said I can call him whenever I had any more questions. I was wondering how frequently you contact your mentors. I don’t want to contact him so frequently that it consumes his time, but I don’t want him to forget about me either.

Thanks in advance for your thoughts.

Sincerely,

[A blog reader]

My response… Read More

Popularity: 5% [?]

December 10th, 2007

How to Get George Bush or the CEO of Google on the Phone 87 Comments

Topics: 4-Hour Case Studies

The below article, titled “Fail Better” and written by Adam Gottesfeld, explores how I teach Princeton students to connect with luminary-level business mentors and celebrities of various types. I’ve edited it to be shorter and clearer in a few places.

People are fond of using the “it’s not what you know, it’s who you know” adage as an excuse for inaction, as if all successful people are born with powerful friends.

Nonsense.

Here’s how normal people build supernormal networks…

###

Most Princeton students love to procrastinate in writing their dean’s date [term] papers. Ryan Marrinan ’07, from Los Angeles, was no exception. But while the majority of undergraduates fill their time by updating their Facebook profiles or watching videos on YouTube, Marrinan was discussing Soto Zen Buddhism via e-mail with Randy Komisar, a partner at the venture capital firm Kleiner Perkins Caufield and Byers, and asking Google CEO Eric Schmidt ’76 via e-mail when he had been happiest in his life. (Schmidt’s answer: “Tomorrow.”)

Prior to his e-mail, Marrinan had never contacted Komisar. He had met Schmidt, at Princeton University trustee, only briefly at an academic affairs meeting of the trustees in November. A self-described “naturally shy kind,” Marrinan said he would never have dared to randomly e-mail two of the most powerful men in Silicon Valley if it weren’t for Tim Ferriss ’00, who offered a guest lecture in Professor Ed Zschau ’61’s ELE 491 “High-Tech Entrepreneurship” class. Ferriss challenged Marrinan and his fellow seniors in the class to contact high-profile celebrities and CEOs and get their answers to questions they have always wanted to ask.

For extra incentive, Ferriss promised the student who could contact the most hard-to-reach name and ask the most intriguing question a round-trip plane ticket anywhere in the world.

“I believe that success can be measured in the number of uncomfortable conversations you’re willing to have. I felt that if I could help students overcome the fear rejection with cold-calling and cold e-mail, it would serve them forever,” Ferriss said. “It’s easy to sell yourself short, but when you see classmates getting responses from people like [former president] George Bush, the CEOs of Disney, Comcast, Google, and HP, and dozens of other impossible-to-reach people, it forces you to reconsider your self-set limitations.”… Ferriss lectures to the students of “High-Tech Entrepreneurship” each semester about creating a startup and designing the ideal lifestyle.

“I participate in this contest every day,” said Ferriss. “I do what I always do: find a personal e-mail if possible, often through their little-known personal blogs, send a two- to three-paragraph e-mail which explains that you are familiar with their work, and ask one simple-to-answer but thought-provoking question in that e-mail related to their work or life philosophies. The goal is to start a dialogue so they take the time to answer future e-mails – not to ask for help. That can only come after at least three or four genuine e-mail exchanges.”

With “textbook execution of the Tim Ferriss Technique,” as he put it, Marrinan was able to strike up a bond with Komisar. In his initial e-mail, he talked about reading one of Komisar’s Harvard Business Review articles and feeling inspired to ask him, “When were you happiest in your life?” After Komisar replied with references to Tibetan Buddhism, Marrinan responded, “Just as words are inadequate to explain true happiness, so too are words inadequate to express my thanks.” His e-mail included his personal translation of a French poem by Taisen Deshimaru, the former European head of Soto Zen. An e-mail relationship was formed, and Komisar even e-mailed Marrinan a few days later with a link to a New York Times article on happiness.

Contacting Schmidt proved more challenging. For Marrinan, the toughest part was getting Schmidt’s personal e-mail address. He e-mailed a Princeton dean asking for it. No response. Two weeks later, he e-mailed the same dean again, defending his request by reminding her that he had previously met Schmidt. The dean said no, but Marrinan refused to give up. He e-mailed her a third time. “Have you ever made an exception?” he asked. The dean finally gave in, he said, and provided him with Schmidt’s e-mail.

“I know some of my classmates pursued the alternative scattershot technique with some success, but that’s not my bag,” Marrinan said, explaining his perseverance. “I deal with rejection by persisting, not by taking my business elsewhere. My maxim comes from Samuel Beckett, a personal hero of mine: ‘Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.’ You won’t believe what you can accomplish by attempting the impossible with the courage to repeatedly fail better.”

Nathan Kaplan ’07, another participant in the contest. was most proud of the way that he was able to contact former Newark mayor Sharpe James. Because James had made a campaign contribution to Al Sharpton, the website www.fundrace.org listed James’ homes address. Kaplan then input James’ address into an online search-by-address phone directory, through which he received the former mayor’s phone number. Kaplan left a message for James, and a few days later finally got to ask him about childhood education.

Ferriss is proud of the effort students have put into his contest. “Most people can do absolutely awe-inspiring things,” he said. “Sometimes they just need a little nudge.”

Adam Gottesfeld ’07, a Woodrow Wilson School major, is from Los Angeles.

###

Here’s how impressive networks are built: one superstar at a time.

It’s another case of working smarter and not harder. Readers will recognize that I discuss this topic of contacting mentors at some length in The 4-Hour Workweek, using John Grisham as an example.

Forget about your 500+ connections on LinkedIn. More is often less.

If you could choose only five people in the world to get to know in the 2008, who would they be?

Here are a few I’d enjoy meeting, among others:

The Crystal Method band members
Rick Rubin
Jeff Corwin
Jamiroquai
Francis Ford-Coppola
Hayao Miyazaki

Do you know them? If you do and think a meeting might be fun, please e-mail me via my assistant at amy-at-fourhourworkweek.com Danke!

Popularity: 6% [?]