The following is a guest post by Shane Snow, a frequent contributor to Wired and Fast Company. It includes photographs of some fun bookshelves, including yours truly (Tim Ferriss). CLICK ALL IMAGES TO ENLARGE.
They say a person’s eyes are “the window to the soul.”
I am not very good at pupil-based soul-reading, but I’ve found that I can learn a lot about a person by the books on his or her shelf. When I go to someone’s house or office for the first time, my favorite thing to do is check out the bookshelf.
Here’s what’s on mine:
(click to enlarge any and all photos in this post)
Storytelling is a powerful force, as I’m a fan of reminding people. Stories—fiction and non—make ideas stick; they change minds and shape us in often subconscious ways. I believe the mind of a well-read person is heavily influenced by the books of her past.
A few weeks ago, I decided to conduct a little experiment.
I emailed a few friends and people I admired and asked them if I could see photographs of their bookshelves (or book stacks or Kindle screens). Just about everybody said, “yes.” The experiment soon metastasized, and I started pestering thought leaders in spaces I followed–tech, advertising, philanthropy–to see what books the innovators cared enough about to allot real estate.
Soon, I had more photos than I knew what to do with. Here are some of my favorites:
Hilary Mason, Chief Scientist at bit.ly and one of the smartest women in American tech
Fred Wilson, Partner at Union Square Ventures and the man responsible for investments in Tumblr, Etsy, CodeAcademy, KickStarter, Meetup, Soundcloud, Twitter, Behance, and StackExchange… Read More
Tim Ferriss Intro
Hundreds of people have asked me about Soylent, a controversial Silicon Valley team trying to replace food with a grayish liquid.
“Does it really deliver all the nutrients the human body needs?”
“Is it safe?”
“Why hasn’t anyone tried this before?” [Hint: they have]
And most often: “What do you think of Soylent?”
Serendipitously, four or so weeks ago, I received an e-mail from Shane Snow, a frequent contributor to Wired and Fast Company:
I’m sure you have seen the buzz about the food-hacking movement, where a couple of Silicon Valley techies have been creating Matrix-style food replacement formulas for “optimum” chemical nutrition. Soylent.me, in particular, has been buzzing like crazy, having raised $800k in a Kickstarter-like campaign.
But nobody (besides the creators) has gotten his or her hands on any yet.
Naturally, we had to do an experiment.
This post describes the longest non-employee trial of Soylent to date (two weeks without food), including before-and-after data such as:
- Comprehensive blood panels
- Body weight and bodyfat percentage
- Cognitive performance
- Resting heart rate
- Galvanic skin response
I share my thoughts in the AFTERWORD and occasionally in brackets, but this article focuses on Shane’s experience and data. Please also note that this is *not* a Soylent take-down piece. I hope they succeed.
That said, there are some issues. I expect the debate on Soylent to be fierce, so please leave your thoughts in the comments. I’ll encourage the Soylent founders to answer as many questions as they can. From all sides, I’m most interested in studies or historical precedent that can be cited, but logical arguments are fine.
Also, a quick clarification: There is a bit of soy lecithin (an emulsifier) in Soylent, but soy is not a main ingredient, which is understandably confusing.
Enjoy the fireworks… Read More