Author Archive

May 1st, 2013

Jedi Mind Tricks: How to Get Loved Ones to Lose Weight 95 Comments

Topics: Physical Performance, The 4-Hour Body - 4HB

03.31.13 Darya and Kevin
Darya Pino Rose, PhD, and her dad, who transformed himself after years of resistance.

“Families are like fudge: mostly sweet with a few nuts.”
- Anonymous

“Language is a means of getting an idea from my brain into yours without surgery.”
- Mark Amidon

Losing fat yourself is one thing. Readers of this blog have lost 100-200 pounds without too much trouble.

Getting your mom or dad to take you seriously? To stop eating white bread or drinking 64-ounce sodas? That can seem impossible.

Loved ones — whether family, friends, boyfriends, girlfriends, spouses, or otherwise — can be sensitive. The people who need help most often won’t accept it, especially from those closest to them.

So what to do?

This post gives a real-world example from Darya Pino Rose, PhD. I’ve known and followed Darya for years. Her PhD is in neuroscience from USCF, and she champions a whole-food-based approach to nutrition that avoids pills and powders. This combination produces fascinating results.

The below story, from her new book Foodist, shows exactly how she transformed her dad’s health without butting heads with him… and how you can do the same for your loved ones.

Do you have any tricks that have worked with your family or friends? Please share in the comments!

Note: For the purposes of this post, a “foodist” is someone who uses real food and real science to lose weight permanently.

Enjoy… Read More

April 24th, 2013

Case Studies: How to Build Online Businesses That Gross $250,000+ Per Month 182 Comments

Topics: Entrepreneurship, Marketing


Debbie Sterling’s GoldieBlox is now grossing $300,000+ per month.

My specialty is modeling success. I analyze what works and ask: what recipe can I find that others can use?

In this post, we’ll look at five successful online businesses. Some of them (e.g. GoldieBlox) are now grossing $300,000+ per month…and it’s the founder’s first company! One (Fresh-Tops) has gone from 1 to 20 employees in six months. Some of the other stats are even more impressive.

Out of more than 10,000 contestants in the 2012 Shopify Build-a-Business Competition, these are the five businesses that sold the most in completely different categories:

Design, Art and Home
Gadgets and Electronics
Fashion and Apparel
Canadian [Because Shopify is based in Canada. Go Canucks!]
Everything Else

What do they have in common? And what can you replicate on your own?

For both questions, the answer is: more than you think.

The highest monthly sales by a contestant in the FIRST two months of starting, excluding any pre-existing businesses, was $196,811. How would that change your life?

Without further ado, let’s analyze these five rock stars, looking at what they did right and, just as important, what they did wrong… Read More

April 21st, 2013

Announcements: Live Q&A Today, $10,000 Memory Challenge, Etc. 27 Comments

Topics: Uncategorized

Hi All,

This post is simply a few time-sensitive announcements. More juicy content (really fun stuff) coming in the next post.

LIVE AND FREE Q&A TODAY! – 2 HOURS LONG, ASK ME ANYTHING

I’m doing a live two-hour Q&A session today — please join me!

Just go to this Facebook page, click “Like”, and ask me whatever you like. Here are the details:

Date: Today, April 22, Monday
Time: 4:30-6:30 PM EST (1:30-3:30 PM PST)

Where: This Facebook page

$10,000 MEMORY CHALLENGE RESULTS

The biggest memory competition ever held now has a winner. Co-created by me and Grand Master of Memory Ed Cooke, then announced on this blog, it challenged “ordinary” people to learn to memorize a pack of cards in less than a minute.

Irina Zayats, a 24 year-old Ukrainian woman, showed just how quickly a brain can be trained. Miss Zayats had no previous experience using memory techniques, but she learned to perform the gold standard of memory skills (memorizing a shuffled deck of cards) in just five days. In doing so, she won $10,000 and, to her surprise, a job offer from Memrise, the learning platform that ran the competition.

How did she do it? Here’s the full blog post, and an incredible video of her performance is below:

April 15th, 2013

How a First-Time Author Got a 7-Figure Book Deal 112 Comments

Topics: Opening the Kimono - OTK, Writing and Blogging

 

John Roman Romaniello
This man was paid $1,000,000+ for a book…and he’s dressed like a cow. Pic from a 4-Hour Chef sidebar that sadly had to be cut due to space constraints.

[This is a companion post to "How to (Really) Make $1,000,000 Selling E-Books – Real-World Case Studies"]

This guest post by John Romaniello will explain exactly how a first-time author can get a 7-figure book advance, as he did. He’ll also explain how he got Arnold Schwarzenegger to write the foreword to his book (!!!), which you can read here.

This post demonstrates how to sell yourself effectively and–more importantly–how to be yourself effectively.  I’ve added my own recommendations in brackets after “TIM”.  In a few instances, I’ve also corroborated specifics (e.g. dollar amounts mid-negotiation) from sources other than John, as he rightly didn’t want to earn bad blood.

Before we get started, a few statistics:

  • Less than 6% of all reported deals get an advance of more than $100k (as of 2011, and it’s gone down since)
  • On average, fewer than 100 Hardcover Nonfiction Bestsellers in any year sell more than 100,000 copies, and usually only one or two top 1 million sold.

In 2009, John “Roman” Romaniello might have been another casualty of these sobering stats. He launched his blog in 2009 with 0 readers.  Roman had effectively no Internet presence. By 2011, he was ranked as one of the top 100 most influential people in health & fitness, sharing space with Jillian Michaels and Dr. Oz.  He used that platform to help him build a company that has grossed as much as $240,000+ per month, with a six-figure net.  We’ll cover a lot of how he did all this and more.

But here’s the punchline: Roman’s first book deal for Man 2.0: Engineering the Alpha (with a co-author, much more on this later) fetched more than $1,000,000 in advance.  

This is practically unheard of, unless you’re a president. So, how did he do it? This post explores the answers and tactics… Read More

April 10th, 2013

How to Create a Viral Book Trailer (or Get 1,000,000 Views for Almost Anything) 84 Comments

Topics: Marketing, The 4-Hour Chef - 4HC

How do you create a viral video?

I am asked this quite a lot. I’ve been asked by authors, TV producers, and first-time Kickstarter entrepreneurs. In my experience, the answers are the same for all of them.

In this post, I’ll deconstruct one example: The 4-Hour Chef (4HC) book trailer, which is now the most-viewed non-fiction book trailer of all time. Roughly 1.5 million views and counting.

Before we dig in…

First, let’s make a distinction: creating a “viral” video is not the same a creating a “popular” video, but both can be valuable.

If you use ads to drive 1,000,000+ views, a video is not viral; it is popular. If your views come from organic sharing (or incentivized sharing like DropBox), it can be considered viral.

This post is also intended as a companion to my post, Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book), which goes into equipment, planning, and (tons of) other details that I’ve omitted here.

For later — below are resources that will save you a TON of time and tail-chasing… Read More

April 4th, 2013

How to (Really) Make $1,000,000 Selling E-Books – Real-World Case Studies 209 Comments

Topics: Marketing, Writing and Blogging


Who will be the JK Rowling of self-publishing? Better still: who will be the legions who make an extra $1,000-$1,000,000 per year? (Photo: The Telegraph, UK)

This is a guest post by Ryan Buckley and the team at Scripted. I have added my own tools and recommendations after “TIM” throughout the piece.

Enter Ryan Buckley and Team

Barry Eisler writes thrillers about a half-Japanese, half-American freelance assassin named John Rain. John Rain is the consummate anti-hero, a whiskey swilling, jazz-loving former CIA agent battling crippling paranoia as he adventures around the globe. Readers love John Rain, so much so that they’ve landed Barry Eisler and seven of his John Rain books on the New York Times Bestseller list. [TIM: Here's how the different bestseller lists work.]

Having conquered all that needs to be conquered in the world of commercial publishing, it shouldn’t come as a surprise that Eisler’s publisher offered him $500,000 deal for a new two-book deal.

The surprise was that Eisler turned down the deal and decided to tackle self-publishing instead.  In a freewheeling discussion with self-publishing expert Joe Konrath, Eisler says:

“I know it’ll seem crazy to a lot of people, but based on what’s happening in the industry, and based on the kind of experience writers like you are having in self-publishing, I think I can do better in the long term on my own.”

We asked Eisler for a current update, and he told us that this month (March 2013), he expects to sell 8,000 copies of his 10 self-published novels and stories, which are priced $1-5 each. Despite self-publishing his first story only two years ago, it appears he’s made the right decision. With roughly $300,000 in royalties per year, he already beat his publisher’s offer… Read More

April 3rd, 2013

The First-Ever Quantified Self Notes (Plus: LSD as Cognitive Enhancer?) 82 Comments

Topics: The 4-Hour Body - 4HB


The very first Quantified Self meetup, held at Kevin Kelly’s home. Here, Dr. Seth Roberts is speaking, and I’m seated third from the right. (Photo: Kevin Kelly)

Below are the notes I took at the very first Quantified Self meet-up on 9/10/08.

It was held in the picturesque home of Kevin Kelly, the founding editor of WIRED magazine. Surrounded by books, wood paneling, and white boards, we had one hell of a jam session.

From that small, 28-person gathering, “QS” has since grown into a pop-culture term and international phenomenon, with organizations in more than 20 countries. Forbes has even called 2013 “The Year of the Quantified Self.”

Here’s where it started… Read More

March 25th, 2013

The Alchemy of Writing — More Tips from a Pro 73 Comments

Topics: Writing and Blogging


Ernest Hemingway used to leave his final sentence of each day half finished. It gave him an easy starting point for the next morning.

This interview on the creative process is part II in an interview with award-winning author Fred Waitzkin. Part I can be found here.

Reading time:
- Bolded points (teaser) – 3 minutes
- All – 15 minutes

TF: But what about “inspiration”? Does it exist for you?

For me, inspiration is primarily energy. If I feel energy for a paragraph or a description I can almost always get to the essence of it. If I feel dead to myself, I don’t have a chance. I am always looking for energy. Where can I find it? What or who can give it to me? How can I amp up what I have?

A story can help us here. An older friend of mine was once depressed about his advancing years. He lacked zest or motivation for his regular gym workouts. He couldn’t concentrate on his career. One evening this man found himself in an elevator with a woman, a housekeeper who had worked for him in the past. But she was wearing outside clothes, a tight fitting sweater. She was young and beautiful. They talked a little. There was chemistry. She got off the elevator at his floor. They chatted in the hall. She said that she found him attractive. But he could feel this even before she said the words. She embraced him. And that was it. Nothing more happened between them. He was married and not looking for an affair. But he felt a big surge of life. He felt renewed, deeply so. There was a bounce to his step. He returned to the gym feeling ten years younger… There are many ways to experience the girl in the elevator.

If I’m beginning an important new project I try to get away for a few days to feel a different spirit–islands work for me. My mother was a great painter. She spent much of her life on Martha’s Vineyard because the tree line outside her house felt ominous and that spurred her work along with the sound and smell of the ocean.

I look for energy all over the place. Often just riding my bike along the river for three miles from my house to the office heightens my mood. Then I make a cup of green tea and look at my work from the previous evening. I always read back several pages before I try to write anything new. Moving back through interesting material seems to give me momentum to push ahead… Read More

March 24th, 2013

The Alchemy of Writing — Tips from a Non-Fiction and Fiction Pro 63 Comments

Topics: Writing and Blogging


(Photo: EJP Photo)

Total read time: 20 minutes
Bolded read time (as a teaser): 4 minutes

I first met Josh Waitzkin at a coffee shop in Manhattan.

About 15 minutes into sipping coffee and getting acquainted, I was thrilled to realize that he dropped f-bombs as much as I did. He was no Rain Man, and I felt silly for half expecting him to be. If you’ve read the bestselling book Searching for Bobby Fischer (or seen the movie), then you know of Josh.

Wandering through Washington Square Park with his mom at age six, he became fascinated with the “blitz chess” that the street hustlers played at warp speed. He watched and absorbed. Then he begged his mom to let him give it a shot. Just once! Soon thereafter, dressed in OshKosh overalls, he was king of the hustlers.

Josh proceeded to dominate the world chess scene and become the only person to win the National Primary, Elementary, Junior High School, Senior High School, U.S. Cadet, and U.S. Junior Closed chess championships before the age of 16. He could easily play “simuls,” in which 20–50 chessboards were set up with opponents in a large banquet hall, requiring him to walk from table to table playing all of the games simultaneously in his head.

He was labeled a “prodigy.”

I disagree with this labeling because Josh has a process for mastery, and he’s applied it to many fields, not just chess. As it turns out, he’s not the only one in his family with this skill. His father, Fred Waitzkin, has processes and tricks he uses for writing both non-fiction (he wrote Searching for Bobby Fischer) and fiction… Read More

March 17th, 2013

A World Map of Flavors – 36 Regions, 36 Herb and Spice Combinations 50 Comments

Topics: The 4-Hour Chef - 4HC

tim ferriss typographic map of flavors

Inspired by The 4-Hour Chef, the friendly folks over at the startup Maptia (launching soon) have created this fun typographic map of flavors from around the world. You can download a large version by clicking here.

Aside from the map, this post showcases 36 simple recipes and flavor combinations from the 36 regions covered in the map… Read More