A first look at the beta-cover of The 4-Hour Chef. Let me know what you think.
The magic elves and I have been hard at work on an early Christmas gift for you all. In fact, there are quite a few goodies in this post, including 50 free Kindle Fire devices!
I’ve been keeping things under wraps, but there is one big surprise. For the last 5 years, the most frequent request from blog readers has been a guide to mental performance. In other words, answering the question: how do you deconstruct and learn any skill?
Well, I’ve been listening all along, and that book is here!
Here’s the complete title: The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life. Intended to be “the cookbook for people who don’t buy cookbooks,” The 4-Hour Chef will use food as a vehicle to teach the art and science of meta-learning–the skill of learning skills. Whether you want to learn a new instrument or a new sport (or anything in between), you’ll have a field-tested and research-backed blueprint. In addition to insight from world-class chefs, we’ll have an unreal cast of characters helping you to multiply your learning potential.
For a limited time, to celebrate the announcement, you can pre-order The 4-Hour Chef for 50-80% off. Instead of $30 for print, you can reserve a copy for $15. Instead of $22 for Kindle, you can get it for $5.99.
You can cancel anytime up to ship date, so there is no downside, only locked-in savings.
Sidenote…
Why might you buy the physical book, even in addition to the Kindle? Three reasons:
1) It will be gorgeous, a wonderful tactile experience, and truly unlike any cookbook you’ve ever seen.
2) I’ll be thinking up bonuses for people who buy the print edition early.
3) It would really help me out. Inexplicably, The New York Times excludes all advice/how-to books from their e-book bestseller list, so only the print edition counts towards the bestseller list. Silly, but there you have it!
See the full book description, sneak-peek photos, and more here.
A Christmas Countdown Experiment: The 4-Hour Chef Teaser
Next, I present to you the first Kindle Fire book teaser and app!
100% free and titled “A Christmas Countdown Experiment: The 4-Hour Chef Teaser,” it includes a seven-day Christmas countdown advent calendar, with unusual tips that allow you to enjoy wine, cookies, and all the other holiday vices… while losing fat.
From strategic yo-yo dieting and tequila hot chocolate, to exploding cows and tattoos, it’s full of surprises. Here’s are a few screenshots and the introduction video, followed by the download link… Read More
Long overdue, join me and Kevin Rose as we catch up on topics ranging from investing and Steve Jobs to pickled food and start-up launches. Thanks to Glenn for his usual Jedi videography.
For the Breville contest, just search the Oink app for user “Tim Ferriss” to find my profile.
Two odds and ends:
1) You all ROCK. The last post’s goal has been exceeded, and my $25K match is happening. The goal was $25K, which I’d then match. You have so far helped raise $45K, and that number is growing quickly. INCREDIBLE.
2) To the 100s of readers who have asked when the hell the personal-use BodyMetrix would be ready: it’s finally here. As a thank-you for your patience, I’ve asked the manufacturer for an additional discount. Until Nov. 30, you can get 25% off (which should be around $125) by using the code 4HOURBODY at check out. For those interested, here’s the site. The pro version has been used by everyone from the New York Yankees to AC Milan.
For previous episodes of The Random Show, click here.
Last but not least, The Random Show is now on iTunes! If you simply want audio-only, or if you’d like to watch the episodes on your iPhone or iPad, here you go:
Palmyra Atoll National Wildlife Refuge (Photo: Jim Maragos/U.S. Fish and Wildlife Service)
What man actually needs is not a tensionless state but rather the striving and struggling for a worthwhile goal, a freely chosen task.
-Viktor E. Frankl, Holocaust survivor, author of Man’s Search for Meaning
I believe that life exists to be enjoyed, and that the most important thing is to feel good about yourself.
Without the latter, little else gets done.
Each person will have his or her own vehicles for achieving both, and those vehicles will change over time. For some, the answer will be working with orphans, and for others, it will be composing music. I have a personal answer to both–to love, be loved, and never stop learning–but I don’t expect that to be universal.
Some criticize a focus on self-love and enjoyment as selfish or hedonistic, but it’s neither.
Enjoying life and helping others–or feeling good about yourself and increasing the greater good–are no more mutually exclusive than being agnostic and leading a moral life. One does not preclude the other. Let’s assume we agree on this. It still leaves the question: what can I do with my time to enjoy life and feel good about myself?
I can’t offer a single answer that will fit all people, but, based on the dozens of fulfilled people I’ve interviewed, and the thousands who’ve provided feedback on this blog, there are two components that are fundamental… Read More
Once or twice in the past, I have referred to “someone” who has earned $5,000,000-$10,000,000 per year with e-books and cross promotion.
For that, I should apologize, as it’s not accurate: his numbers are now closer to $1,000,000 per month, and “e-book” doesn’t begin to explain what he does. That someone is named Mike Geary. He prefers to keep a low profile, skiing powder and refining his “muse,” or automated business, to a precise science. From strategic customer service in Germany, to testing for trending, it’s all piece of a well-planned puzzle and well-oiled machine.
For the first time, this post will explain how he built his business, some of the key lessons learned, and common mistakes with digital products.
As you read, keep in mind two things:
- He is, without a doubt, considered one of the smartest online marketers and traffic buyers (a key differentiator) in the world.
- He started off knowing nothing and got there through intelligent testing.
As Thomas J. Watson, founder of IBM, is famous for saying: “Nothing happens until someone sells something.” Planning is valuable, but–long-term–it’s your ability to improvise and adjust that makes the difference.
I was seeing it for the first time around 4pm in the afternoon. The next morning, I’d be departing for Chile for “cat” (snowcat) skiing in Patagonia, after six years of no snow sports. What the hell had I signed up for?
Baptism by Ice – 15 Key Lessons
This post is based on my lessons and experimentation with the PowderQuest crew, with special thanks to Mo and David.
The first day was sheer terror. The second day was an improvement — just laughable. Then, around the third day… Read More
[Warning: This post is one of my rare rants, perhaps my only rant, written last week when the reality-bending fury was fresh. Almost never seen, like a snow leopard, my angry self has come out to stretch his arms a bit, perhaps punch a few deserving people after warming up. The reasons -- primarily the safety of other people -- will become clear shortly.]
SEPTEMBER 25, 2011, CALCUTTA, INDIA
SAFE AT THE OBEROI HOTEL
Earlier today, a hospital superintendent snickered and offered me a feedback form if I had complaints. I declined, as I figured this blog would be a faster way of getting the message to the CEO in question, P. Tondon. Mr. Tondon, nice to meet you.
Michael Ellsberg has been a good friend since 2000.
In the last few years, he has made a study of self-study. How do the best in business do what they do? Using his findings, he has:
- Overcome a debilitating case of bipolar II (here’s how).
- Landed one of the most powerful literary agents in the world.
- Published not one but two books from major New York publishers, the second scoring a 6-figure advance.
- Found the woman of his dreams and married her.
- Built a well-followed blog on Forbes.com with zero prior blogging experience.
Most recently, Michael has interviewed the likes of fashion magnate Russell Simmons, Facebook cofounder Dustin Moskovitz, Facebook founding president Sean Parker, WordPress lead developer Matt Mullenweg, and Pink Floyd songwriter and lead guitarist David Gilmour. Dozens of iconic figures pepper his list of case subjects.
Why? Because none of them graduated from college, and he wanted to learn how they educated themselves. His findings were then encapsulated in “The Education of Millionaires.”
In this post, Michael will discuss how uber-successful people leapfrog their peers without any formal credentials. By the end of this post, you’ll have a roadmap for hacking “job requirements,” degrees, and the lot… Read More
Noah Kagan built two multi-million dollar online businesses before turning 28. He also looks great in orange. (Photo: Laughing Squid)
I first met Noah Kagan over rain and strong espressos at Red Rock Coffee in Mountain View, CA. It was 2007. We were both in hoodies, had a shared penchant for the F-bomb and burritos, all of which led to a caffeine-infused mindmeld.
It would be the first of many.
The matchmaker then introducing us was the prophetic and profane Dave McClure, General Partner of 500 Start-ups, which is now headquartered just down the street from Red Rock.
Mr. Noah has quite the start-up resume.
He was employee #30 at Facebook, #4 at Mint, had previously worked for Intel (where he frequently took naps under his desk), and had turned down a six-figure offer from Yahoo. Since we first met, Noah’s helped create Gambit, an online gaming payment platform and a multi-million dollar business; and AppSumo, loved by entrepreneurs and moms everywhere. He also helped pour fire on both the 4-Hour Workweek and 4-Hour Body launches.
The purpose of this post is simple: to teach you how to get a $1,000,000 business idea off the ground in one weekend, full of specific tools and tricks that Noah has used himself.
I’ve received hundreds of successful case studies via e-mail, and more than 1,000 new businesses were created during last year’s Shopify competition (If you haven’t already, sign up for this year’s contest here), but I’ve presented only a handful of them.
In this installment, I’ll showcase three diverse muses, including lessons learned, what worked, and what didn’t. Income ranges from $1,000 – $25,000 per month…
“Square 36″ by Bob Maydonik
Describe your muse in 1-3 sentences.
Oversize yoga mat.
How much revenue is your muse currently generating per month (on average)?
$10,000 – $25,000 per month
To get to this monthly revenue number, how long did it take after the idea struck?
1.5 years
How did you decide on this muse?
I was doing P90X and was annoyed by how inadequate my typical yoga mat was. My good friend, who is also an entrepreneur, convinced me that we should give Tim’s formula a try. So we plugged our big yoga mat concept into the 4HWW business model, and that’s how everything got started.
What ideas did you consider but reject, and why?
We thought about doing a free-standing pull-up bar (and we’re actually still considering this). We also considered rings that could be attached in a door way frame for doing pull-ups, like gymnastic rings for home-based workouts. We rejected the rings for a few reasons: (1) RingTraining.com was already doing it, and (2) we were going to have to deal with a few different manufacturers to have one product made. It was too complicated and wasn’t worth the hassle. More importantly, the market for ring trainers is much smaller than the market for yoga mats.
What were some of the main tipping points (if any) or “A-ha!” moments? How did they come about?
Sorry, no major tipping point moments for us. We’re both entrepreneurs and were already part of the New Rich!
What resources or tools did you find most helpful when you were getting started? Alibaba.com to source our manufacturer. We also really lucked out with Google Adwords. Google built our Adwords campaign for us, then they gave us seed money credit to launch it… all for free.
What were your biggest mistakes, or biggest wastes of time/money?
Our biggest mistake occurred when we ordered our first 20 prototypes. We bought a large roll of PVC mat and asked the yoga supply wholesaler who we bought it from to cut them into 6′ x 6′ mats. If you look on this yoga wholesaler’s website now, you’ll see they totally ripped off our idea (they took a picture of our mat) and took credit for it. We dealt with this by changing the color of our mat to black, amping up the density and thickness, then de-bossing it with our logo. Luckily, the wholesaler has done a crappy job marketing his product. I don’t think he’s affected our sales too much, but it’s still a piss-off.
What have been your key marketing and/or manufacturing lessons learned?
Key manufacturing lesson: Guangxhi (Mandarin for ‘connection’). This is how the Chinese do business. When you meet, you talk about your family for two hours, then discuss pricing/terms for the last 10 minutes. If you go out for beers with the factory manager, you will get way better pricing/terms.
Marketing lesson: it matters what time of day your ads appear. Most people aren’t shopping online during their workday. Ads that appear on weekday nights are best.
Also, incorporating the cost of shipping into our price and advertising “FREE SHIPPING” has been pretty effective for our Google Adwords campaign.
If you used a manufacturer, how did you find them? What are your suggestions for first-timers?
We found our manufacturer using Alibaba. My suggestion is to find a minimum of three manufacturers who can make what you want. If you’re dealing in China, there’s a good chance all of your manufacturers will be in the same town (different towns seem to specialize in manufacturing one type of product). Go and visit with them all personally. Chinese manufacturers will almost always tell you that they can do what you want, but when you actually meet with them in-person and show them what you want, 2/3 of them will not be capable of producing your product. We visited five factories for our mat, all of which assured us through e-mail that they could produce our product. Only one of the five factories actually could.
Any key PR wins? Media, well-known users, or company partnerships, etc.? How did they happen?
“The New Rules of Marketing and PR” by David Meerman Scott is a killer book on PR/media. However, we haven’t really done a lot of PR/media stuff for Square36. We focused a lot of energy on retail after reading “This Business has Legs” about the ThighMaster. We will be testing in 10 Costco stores across Canada, and are also in negotiations with another large Canadian retailer.
If you used a web designer, where did you find them?
I was lucky: my web designer was my former next-door neighbor.
If you were to do it all over again, what would you do differently?
I’d probably pick a product that’s easier to ship. A 6′ x 6′ yoga mat that weighs ten pounds is not as easy to ship as a pair of shoes or a DVD. Plus, you can fit a much smaller product in a Sea-Can, which would be a nice savings.
What’s next?!
Counting dollars and sending Tim a mat :) Thanks for the inspiration.
[NOTE: Readers of this blog get a discount on Bob's yoga mats with the coupon code 'tferriss']
“iFlip Wallet” by Vincent Ko
Describe your muse in 1-3 sentences.
The iFlip is a niche product that combines the style of a leather iPhone case with the functionality of a flip wallet. Our product is for minimalist iPhone owners who are looking to carry everything in one package.
How much revenue is your muse currently generating per month (on average)?
$1,000 – $2,500 per month
To get to this monthly revenue number, how long did it take after the idea struck?
3 months
How did you decide on this muse?
Right before returning for my senior year of college, I received an iPhone as a birthday present. Form-fitting jeans were the style around campus and having pockets bulging with an iPhone and thick wallet looked pretty stupid. I evaluated whether I needed all the items in my wallet, and came to the realization that the only things I really needed to carry around on a daily basis were my ID, credit card, a $20 bill, and my iPhone. That’s when I envisioned an iPhone case that also acted as a wallet. When I went online and couldn’t find that type of product, I decided to create it myself.
What ideas did you consider but reject, and why?
Prior to reading the 4HWW, I was actually selling fold-up beer pong tables online. It was a fun product to sell as a college student. However, beer pong tables are huge and heavy. Logistics and shipping from a rented out warehouse soon became too much of a hassle. Along with growing competitors, import tariffs, and shrinking margins, I knew I had to call it quits on a profitable business. The time spent was not equal to the financial output. I traded-in 30 pound beer pong tables for 3 oz. iPhone wallets.
What were some of the main tipping points (if any) or “A-ha!” moments? How did they come about?
My A-ha moment was the first time I went online searching for an iPhone wallet. When I found the only product out there was an iPhone case that looked like a mini-purse, a light bulb went off: create an iPhone wallet case that guys would want to buy.
What resources or tools did you find most helpful when you were getting started?
The best resource was learning directly from other muse owners and entrepreneurs. For instance, Mixergy.com does a great job of putting out interviews with entrepreneurs who have been successful. Taking those nuggets of wisdom and implementing them into my business has been extremely helpful. This includes everything from tactics for increasing conversion, tracking statistics, sales language, and more.
What were your biggest mistakes, or biggest wastes of time/money?
The biggest marketing lesson I learned was: you have to get your product in front of people searching for it. Initially, I was advertising on iPhone-related sites. It was only after I invested money into getting my site in front of people specifically searching for “iPhone Wallet” was I successful. This naturally led to me working on SEO for particular keywords.
If you used a manufacturer, how did you find them? What are your suggestions for first-timers?
I found my manufacturer on Alibaba. My suggestion for first-timers is to find the supplier that currently manufactures a product as close to the product you are envisioning, then tweak that product to fit your specifications. I found that creating a custom product from scratch was not only hard to communicate but very expensive. The iFlip was actually a modification of an iPhone case that my manufacturer was already producing.
Any key PR wins? Media, well-known users, or company partnerships, etc.? How did they happen?
I was able to get my product featured on some iPhone accessory blogs by creating a template e-mail and sending out custom messages to sites I thought would be interested. I told all of them that I was a college student who had created a unique product that solved a simple problem.
If you used a web designer, where did you find them?
I actually designed the site myself. I took a template I purchased at ThemeForest.net for $15 and tweaked the text and images in Dreamweaver. However, I did hire help for SEO. I found two people on oDesk to create backlinks and submit the site to directories.
If you were to do it all over again, what would you do differently?
I have a short video that demonstrates my product. After putting it on my site, sales increased by 25%. I believe that potential customers who see your product in-action not only understand it better but are also more inclined to purchase. If I were to do it again, I would have implemented the video sooner.
What’s next?!
Creating more muses! The iFlip was developed by creating a product I wanted for myself but currently was not on the market. I have teamed up with a college buddy to create several new muses. The key is that we only create products we would use, then we strategically think about the best way to market the product to ourselves. It is a fun process :)
“Keynotopia” by Amir Khella
Describe your muse in 1-3 sentences.
User interface libraries for turning Apple Keynote and Microsoft Powerpoint into interactive prototyping tools.
How much revenue is your muse currently generating per month (on average)?
$5,000 – $10,000 per month
To get to this monthly revenue number, how long did it take after the idea struck?
3 hours
How did you decide on this muse?
I’d been creating and using these libraries for awhile in my consulting gigs, but wasn’t sure they would be useful to anyone else. One day, I was playing around with my iPad and challenged myself to prototype something in 30 minutes. I did, and it worked on the iPad almost flawlessly.
I wanted to do a quick test to see if this would be useful to anyone else, so I wrote a step-by-step blog post and created a video showing the end result. I also included a downloadable zip file containing the iPad interface library with the blog post. Three weeks later, I had over 10,000 views on the post and over 500 downloads of the archive file. One evening, I thought about prototyping a quick website to see if anyone would buy the libraries if I charged for them. Three hours later, I had a premium WordPress theme linked with an e-junkie shopping cart and I posted a link at the bottom of the original blog post.
The website made its first sale after roughly 10 minutes of being online (The original version of the site looked too ugly – at least for me, as a designer – that I thought about pulling it down, but that first sale told me otherwise).
The full story behind this experiment can be found here.
What ideas did you consider but reject, and why?
Developing plug-ins for Keynote and Powerpoint. I wanted a product with a very low barrier-to-entry so I could quickly test it, and these templates were the fastest. Now I can confidently develop these plug-ins, knowing that I already have hundreds of paying customers who can use them.
What were some of the main tipping points (if any) or “A-ha!” moments? How did they come about?
The biggest tipping point was waking up one day to find more money in my bank account. That was a paradigm shift, as my income was no longer coupled with my time. Instead of consulting/freelancing (trading time for money), I had invested some upfront time to create a system that worked hard for me.
Here are a few other “A-ha!” moments:
- Realizing the first prototype doesn’t need to look pretty, it just needs to work. Instead of spending days (potentially weeks) reinventing the wheel and creating my own e-commerce site, I just bought something that was good enough and tried it out. Total cost: $47.50 ($5 hosting, $7.50 domain, and $35 WordPress theme).
- People buy benefits: if it weren’t for the original blog post, I doubt that I’d have 1/100 of the sales I have now. The blog post continues to be the highest traffic generator for the site, because it shows people what they get out of the product (not just how they can use it).
- Aggressive testing: For Keynotopia’s landing page, I tested over 29 iterations for the copy and layout, reducing the bounce rate from 59% to 12% in less than 30 days.
- Byproducts can be profitable: The UI libraries had been sitting on my hard drive for months before I’d decided to share them. I didn’t consciously sit down to create a business by making the libraries and selling them; they came as a byproduct of working with clients, and all I needed to do was to create a system that delivered them.
What were your biggest mistakes, or biggest wastes of time/money?
Banner ads. They don’t generate much traffic (compared with AdWords) because they are placed in websites/blogs where people are already distracted by other information, and may not be actively looking for a solution.
What have been your key marketing and/or manufacturing lessons learned?
Great free content (blog posts + videos) converts better than $1000′s in advertising.
Any key PR wins? Media, well-known users, or company partnerships, etc.? How did they happen?
The libraries have been mentioned by some of the top UI designers (including a blog mention from Adaptive Path). I basically reached out to bloggers who had written similar content, left them thoughtful comments, and sometimes shared a free copy of the libraries with them. In the beginning, almost nothing happened, but then the mentions started to snowball.
Giving away a freebie on a well-known blog has helped tremendously with building a strong rank on Google. I gave away a simplified version of the libraries on SmashingMagazine (one of the top design blogs in the world), they wrote a post about it, and it literally brought down the server.
Finally, sharing the story behind the product helps too. I wrote a blog post on how I prototyped the product and it was on the homepage of Hacker News for more than 24 hours. Again, lots of traffic and good back-links.
If you used a web designer, where did you find them?
Nope. Just a premium WordPress template.
If you were to do it all over again, what would you do differently?
Do it much earlier. I waited too long to build up enough confidence and discover that what I had built was useful enough to sell.
What’s next?!
Having paying customers is great because they send all kinds of questions and requests. I have great customer service (I personally reply to all emails and tweets), and I have a long wish-list of what they’d like me to build next!
###
Do you have a successful muse that’s generating more than $1,000 per month?
Please tell me about it! If it stands out (meaning you give specific details of lessons learned and what’s worked vs. what didn’t), I’m happy to promote you and help further increase your revenue. If you qualify and this sounds like fun, please fill out this form.
Both physical and digital goods are welcome, as are services, as long as they’re low-maintenance, income-generating “muses” as described in The 4-Hour Workweek.
Parts 1, 2, and 3 of this series can be found here.
It was sensory overload from the beginning: Olivia Munn was seated on my left, Mark Cuban was across the table, and everyone was drinking too much wine. Then, a Polaroid camera appeared in my hand (thank you, time travel) — in fact, multiple cameras were placed at every table — and creative chaos ensued.
Chase, as creative MC of that dinner, knew exactly what he was doing when he architected the bonding exercise. He’s become a superstar in the world of professional photography by showcasing his mastery of the craft (best known for sports and lifestyle pics), while using PR and branding to further his art instead of compromise it. He’ll go off-the-grid indie one week, and the next week, he’ll be the only person besides Lady Gaga to join the Polaroid creative team.
How does he do it?
How do you balance — nay, OPTIMIZE — artistic purity and commercial success as a “creative,” whether a photographer or otherwise? “Optimize,” in this context, for the best combination of lifestyle, integrity, and income?
Chase and I explore this topic and many others in his beautiful studio… and don’t miss his very Punk’d-like surprise for me at the end. It’s related to my first-ever photo shoot as photographer, which he walks me through.
Hint #1: Sweaty palms. Hint #2:
I hope you enjoy the conversation as much as I did. Here are some more of the pics from our little experiment.
Whom should Chase interview next, or whom should I interview next? Let us know in the comments.
###
Odds and Ends: Room to Read library names
I’m still blown away that you all helped raise more than $30,000 for a $20,000 project, which has therefore become $60,000 after matching. As promised, 30 of you will be thanked by name on plaques, 10 names on each of three schools. Here are the “winners” — generous contributors and fundraisers:
From the fundraising competition:
Grand prize: Melissa Rachel Black = Grand-prize winner of RT ticket anywhere in the world (watch your e-mail, Melissa!)
Second place: Rachel Rofe
Third place: David Turnbull
Thanks to all who competed! Every person made a difference, and you should be proud of your real-world karmic capitalism.
The top-30 most generous donors, in no particular order:
Ami Grimes
Tom Cronin
Kenny Tomasian
Wesley Butler
Benjamin Johnson
Angela Johnson
Hrag Richard Toutikian
Charlton Locke
Chris Camillo
Damian Hehir
Rosane Oliveira
Damien Forsythe
Spiderhost, Inc – Dale Frohman
Michael Gridley
Cathy Baker
David Turnbull
John Bracco
Caroline Sdano
Jay Vinsel
Kevin Pavlish
William Schwalbe
Kelley Bieringer
Jason Hauck
Justin Smith
Paul Kearns
Eric Aber
You all rock. More coming as soon as I start to get status updates on the school construction in Cambodia, Laos, and Nepal :)
