Author Archive

August 30th, 2010

Blogging by Numbers: How to Create Headlines That Get Retweeted 129 Comments

Topics: Marketing

There is an art and science to getting blog posts to travel like wildfire.

This post will look at both, based on number crunching with 281 posts, 39,000+ comments, and almost 2,000,000 click-throughs via my Twitter profile and Facebook fan page in the last six months.

Here’s what I’ve found to work well… Read More

August 23rd, 2010

How Authors Really Make Money: The Rebirth of Seth Godin and Death of Traditional Publishing 187 Comments

Topics: Entrepreneurship, Marketing, The Book - 4HWW


What do the economics of publishing look like… really? (Photo: thinkpanama)

(Special thanks to my agent, Steve Hanselman, and my anonymous sources within the world’s biggest publishing houses)

Print is dead!

This has become a popular headline, and a great way to get quoted, as Nicholas Negroponte has shown. Iconic author Seth Godin, after 12 bestsellers, just announced that he will no longer pursue traditional publishing, and the writing seems to be on the wall: the e-book is the future, plain and simple.

But what are the real concrete numbers? How are established authors actually making money, and what should new authors do? Go straight to e-book?

In this post, I’ll look at real-world numbers to discuss some hard truths of publishing, explain economics and pay-offs, and provide a few suggestions for aspiring authors.

To start, some contrasting numbers… Read More

August 20th, 2010

How to Travel 12 Countries with No Baggage Whatsoever 435 Comments

Topics: Travel

Starting tomorrow, travel writer Rolf Potts will embark on a trip that will take him around the world without using a single piece of luggage. This post will explain how he’s going to do it, and there’s a kick-ass giveaway at the end… Read More

August 9th, 2010

Random Episode 12 – Favorite Design Sites, Skydiving, New Books, and More 189 Comments

Topics: Random

This long-overdue episode of Random, filmed at Samovar Tea, includes:

- Book updates and new book recommendations (including Omnivore’s Dilemma and If This Is A Man : The Truce)
- Favorite sites, including design-focused sites
- The new Kindle vs. the iPad — pros and cons.
- Book title hijinks and red herrings
- iFly indoor skydiving video (special thanks to Kent and Travis!)

Find all previous episodes of Random here.

Correction: Russian chemist Dmitri Mendeleev is credited with the modern Periodic Table of Elements, not Primo Levi, who wrote a book entitled “The Periodic Table.”

July 27th, 2010

From CEOs to Opera Singers – How to Harness the “Superstar Effect” 183 Comments

Topics: Marketing


Sumo stable in Tokyo, Japan: you don’t need to be a superstar to use the Superstar Effect.

The following is a guest post by Cal Newport, MIT Ph.D and all-around whiz on competing against the odds.

His discussion — and suggested uses — of the “superstar effect” and corollary are mirrored in what I tell first-time start-up founders:

Most of the time, it’s not enough to be better. You need to be different.

Enter Cal Newport… Read More

July 22nd, 2010

My Unusual $100,000 Birthday Present (Plus: Free Round-Trip Anywhere in the World) 373 Comments

Topics: Filling the Void

burning man 08
Soon 33 years young. I’ll be back on the playa in August for Burning Man.

33. I’ll turn a glorious 33 this weekend.

It’s going to be a great natal year–I can already feel it. Repeating numbers (born in ’77) are good luck. Perhaps it will be good luck for you, too: in this post, I’m giving away a round-trip ticket anywhere in the world and more.

But back to that strange birthday gift… Read More

July 19th, 2010

The Way of the Dodo — How to Sell 10,000 iPad Cases at $60 Each (and Other Lessons Learned) 102 Comments

Topics: Entrepreneurship, Marketing


DODOcase, one of more than 1,000 businesses created in the last six months, has sold more than 10,000 units at $60 each.

From today’s New York Times coverage of the Shopify/4-Hour Workweek build-a-business competition that just ended:

To encourage early, positive buzz among Apple iPad buyers, Mr. Dalton [of DODOcase] hired street teams via Craigslist to “hang out with Apple fanboys, while they waited on line for hours, maybe even days, outside of Apple retail stores for a chance to buy the first edition iPad.” The street teams, he said, hit Apple store locations in Boston, Chicago, Los Angeles, New York and San Francisco.

DODOcase also scored favorable reviews with the tech blogs Engadget and The Unofficial Apple Weblog. Some endorsements came unsolicited from high profile customers; on July 14, Evan Williams, chief executive of Twitter, posted a DODOcase endorsement on his Twitter feed: “Got my Dodocase. Sweet.”

The company, which plans to continue manufacturing its product and creating jobs in San Francisco, received more than 10,000 orders within a few months of the iPad’s debut…

DODOcase iPad cases cost around $60, so you can do the math. Amazing.

This post will cover how it all happened… Read More

July 5th, 2010

How to Create Your Own Real-World MBA – II 161 Comments

Topics: Entrepreneurship, Investing


Brainstorming in Boulder, CO with a class of founders from TechStars, where I’ve been a mentor. After this particular trip, I ended up advising Graphic.ly. (Photo: Andrew Hyde)

Disclaimer: nothing on this site is legal advice, and I am not an investing expert.

This post is continued from Part I.

Part I explained how, instead of getting an MBA, I invested the tuition dollars into angel investing. To recap, my current stats for the two-year “Tim Ferriss Fund” look like this:

15 or so total investments
0 deaths
2 successful “exits”, or sales (including my own company)

If we look at the value of my remaining start-ups on paper, based on subsequent funding and valuations, the portfolio is probably up well over 4x. This means nothing (remember Webvan?), but it’s fun to look at the spreadsheet.

This post will look at how I’ve found deals, how I filter deals, and the rules I’ve set for myself. The latter can teach broader business lessons, even if angel investing never enters your life… Read More

June 28th, 2010

How to Create Your Own Real-World MBA 291 Comments

Topics: Entrepreneurship, Investing


(Photo: DavidDMuir)

It’s fun to think about getting an MBA.

They’re attractive for many reasons: developing new business skills, developing a better business network, or — most often — taking what is effectively a two-year vacation that looks good on a resume.

In 2001, and again in 2004, I wanted to do all three things.

This post is the first of two that will share my experience with MBA programs and how I created my own… Read More

June 9th, 2010

Why Are You Single? Perhaps It’s The Choice Effect 259 Comments

Topics: Filling the Void, Practical Philosophy

“It’s impossible not to constantly wonder if there’s something better, someone better.”

My good female friend picked up her third glass of Syrah-Merlot and continued: “If I could only choose between three decent guys, it’d be a done deal. I’d be married already.”

I nodded. Having options–perceived infinite choice–isn’t all it’s cracked up to be. How, then, do you tame indecision, particularly in relationships?

The following guest post, written by Claire Williams, explores some of the more successful approaches… and realizations.

*********

In 2000, Drs. Sheena S. Iyengar and Mark R. Lepper set up a tasting booth at an upscale grocery store in California. On some days, they put out a selection of six types of jam; on other days they set out twenty-four. Although the wider selection attracted more shoppers, more people bought the jam when there were fewer options. It seemed
the more choices people had, the harder it was to make a decision.

The Paradox of Choice explored this infamous dilemma, in which having more options tends to leave us paralyzed and increase our buyer’s remorse. But what does that mean when you’re not just shopping? What about when you’re doing much more important stuff…like picking a job, a house, or – gasp – a life partner?… Read More

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