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May 13th, 2009

Start-up Strategy: To Change the Game, Change the Economics of How It’s Played 107 Comments

Topics: Marketing

(photo: laffy4k)
Several weeks ago, I found myself in the passenger seat of a car going nowhere fast.
My friend, Peter Sims, who had earlier introduced me to the Stanford D.School, was leading the charge into the unknown, hurtling us (hopefully) towards dinner in exotic Burlingame, where people from SF and Palo Alto compromise to [...]

February 25th, 2009

How to Use Twitter Without Twitter Owning You – 5 Tips 131 Comments

Topics: Low-Information Diet

(Photo: Timothy K. Hamilton)
Total read time: 5 minutes.
I’ve evolved as a user of the micro-blogging tool called Twitter.
That said, technology is a great slave but a terrible master, and Twitter can turn the tables on you with surprising subtlety. This post will explain how I use Twitter and the 5 rules I [...]

February 19th, 2009

Jedi Mind Tricks: How to Get $250,000 of Advertising for $10,000 113 Comments

Topics: Marketing

These are not the prices I’m looking for. (Photo: hellochris)
Let us never negotiate out of fear. But let us never fear to negotiate.
-John F. Kennedy
In December 2008, well-known marketing consultant John Jantsch asked me what my small business predictions were for 2009. This was my answer:
2009 will be the year for small businesses to [...]

January 4th, 2009

Measuring What Really Works on Twitter: Post Timing and Headlines 50 Comments

Topics: Low-Information Diet, Marketing

(Photo: da100fotos)
“What gets measured gets managed.”
-Peter Drucker
I like data and enhancing performance through following the numbers.
I use half a dozen tools to track metrics on this blog, and I have similarly used tr.im to track click-through on Twitter links, demographic and geographic splits, etc.. I find retweets interesting, but only to the [...]

October 19th, 2008

9 Tricks for Getting a Table (and Being a VIP) at Hot Restaurants 74 Comments

Topics: Filling the Void, Rockstar Living in...

How do you skip the line and get the corner table? (photo: Thomas Hawk)
An evening out should be special, especially if it’s an expensive evening.
But too often it’s a disappointment. Does the following scenario sound familiar? After weeks of trying to score a reservation at that new restaurant that just got a great review, [...]

June 4th, 2008

How to Take a Mini-Retirement: Tips and Tricks 41 Comments

Topics: Mini-retirements

I was recently interviewed by J.D. Roth on planning and financing mini-retirements. Here is an excerpt:
J.D.
It occurs to me that one way to approach the mini-retirements, at least financially, is to save for them, just as I might save for a new car. It’s not necessarily money I’m pulling from retirement then. It’s money [...]

April 20th, 2008

Is Venture Capitalism Dead? Not Yet. Advice from Kleiner Perkins, Hummer Winblad, Shasta Ventures, and Clearstone Venture Partners 40 Comments

Topics: Interviews, Investing

The legendary John Doerr of venture capital firm Kleiner Perkins. (Photo: Thomas Hawk)
Total read time: 12-15 minutes.
The Indus Entrepreneurs (TiE) has mentored some of the most successful entrepreneurs in the world, including 7 of the Forbes Midas Touch members.
In fact, I volunteered for TiE when I first moved to Silicon Valley in 2000 to observe [...]

March 30th, 2008

How to Use Chopsticks – Become an Expert in 90 Seconds 52 Comments

Topics: Travel

I once used chopsticks like Papua New Guinea tribesman spear fish. Then I developed a vice-like power technique that often ended with wet seafood catapulting across the table. Both experiences left me with a strong dislike for chopsticks — seriously, why on earth would someone not use a fork?
Then I spent a year [...]

January 16th, 2008

5 Boundary-Setting Tips for the Work Obsessed 49 Comments

Topics: Protecting Time

Photo: Taaalia
[Editor's Note: This is a guest post from Anne Zelenka, who serves as Editor at Large for Web Worker Daily.]

If you are so passionate about your work that you border on obsessed, you might find it near impossible to turn work off.
This is especially so in the web age, when you can stay [...]

November 27th, 2007

How to Rent Your Ideas to Fortune 500 Companies: Part II (Plus: Hacking Japan Tips) 49 Comments

Topics: Filling the Void

This bear scared me when I was little, but it made $1,000,000 per month in royalties for the inventor. Stephen worked on it.
This is a continuation of my previous Q&A with Stephen Key, who has licensed to companies ranging from Coca-Cola and Disney to Nestle. He was also involved with the design [...]