– You now have dozens of blogs that have a high probability of relevance, all neatly organized in a spreadsheet. Your VA can find more sites like the ones in your media list by searching SimilarSites.com.
+ Readership (use SEO Chrome extension for insights)
– Research site traffic on Compete.com
+ Relationships (personal intros?)
– Once you have the list of target Blogs,
– Search for their FB pages, search for mutual friends
– ask for introduction
– Ditto for linkedIn
+ Reach (Will blog promote via email newsletter, RSS feed, FB, TW and other channels?
+ Discover each blog’s reach on email, social media, and RSS
– To estimate a blog’s reach, have your VA research how many followers it has on Facebook, Twitter, Pinterest, and RSS. Once you make your short list, you should also sign up for each blog’s email newsletter.
+ Review Media List and create dossier and prioritize
– Look at mutual friends
– Delete those you don’t know well enough to ask for intro
– Ask mutual friends if they would intro you to blogger
– Rate relationship ranking after conversations, 1-Strong, 3-weak
– If no mutual friends, FB and Tweet request for who does know. Follow up.
– Rate relevance 1-3 on spreadsheet
– Sort by Relevance, Relationships, Readership in that order
– Put top 10 targets with one page brief and post on wall.
+ Make bloggers into buddies
– Figure out ways to be helpful
– Bloggers need content
– Polite and patient and easy to work with makes them like you
– Follow on Twitter and retweet relevantly
+ Get the story and make specific requests to maximize reach
– Start with top ten and customize request
– Set time of launch as ideal
– Ask to be included in Newsletter
– Ask for FB referral, and Twitter?
– Pinterest?
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+ Retarget
– $500 retarget 10,000 people?
+ Engage Army of Friends
– Ask for advice
– Offer Sneak Peaks
+ Throw Launch Party
– City Club?
– CEO Space?
+ Identify Influencers, different emails for each, use Boomerang to time emails
– Klout
– Insiders
– Aquantences
+ Send to referral landing page, then to update landing pages
– one link, 3 ways to help
– update videos on days 2 and 9
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+ Tools
– Tools
Zirtual – US-based virtual assistants. ($97-$997 per month)
TextExpander – Paste frequently used text and pictures into documents, emails, and text fields by simply typing an abbreviation. ($34.95)
Boomerang – A Gmail plug in that allows you to schedule emails. You can also receive reminders to follow up on an email you sent if the other person does not reply. (Free)
MailChimp – A service to design and send mass emails. (Free if you have less than 2,000 subscribers and send less than 12,000 emails per month)
The 22 Immutable Laws of Marketing – This book provides critical insights on how best to position your product amongst the competition. ($11)
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing – A must read for anyone doing any form of marketing. The sections on pricing and copywriting will be incredibly helpful as you craft your emails, video script, and Kickstarter page. ($17)
Custom Kickstarter dashboard – Built this Chrome extension to manage our Kickstarter campaign. You can see your Kickstarter, Facebook and bit.ly metrics, as well as tweets and press. All updated in real time. You can even see Klout scores of people tweeting about you and reply right from the dashboard. (Free)

We are currently doing this, but we built our own croudfunding site. we are on our third day of our campaign and have raised $56,000! our product is called Earl, its a rugged backcountry tablet(check out http://www.meetearl.com for more details). I would love to connect with you at some point. If you are interested I think we would be a great case study. I understand you are a busy man and wont be offended if you dont get back to us. I just thought you would like to know since this stuff is right up your alley.

thanks,
Kory Tegman

There are ways

good luck with your KS!
Dan