Many readers have lost 150+ pounds using The Slow-Carb Diet®. How can you lose at least 4%?
What if you could make dieting failure-proof? What if I could guarantee that you’d lose that last handful of abdominal fat?
Today marks my best attempt to do just that. The target is to collectively lose 1,000,000 pounds of fat in the next 28 days. Along with it, I’d like to offer a $1,000,000 pot — one of several incentives.
Based on behavioral change research (by people like Stanford’s BJ Fogg), as well as my own experimentation with thousands of readers, there are three critical ingredients typically missing from dieting:
- Stakes — Some type of loss-aversion and real accountability
- Rewards — Reinforcement from support groups and finances
- Minimalism — Doing the least necessary, not the most possible. The latter fails quickly.
I’ve checked off all three personally many times. Exhibit A: Fat “Peanut Butter Sandwiches” Tim versus current Tim:
But now it’s time to check off all three on a massive scale. I’ve never seen it done before, and that’s exciting.
From 10/23 to 11/16 — Game Time
For the next four weeks, from Tuesday, October 23rd to Friday, November 16th, I’m partnering with Lift and DietBet to create The 4-Hour Body Challenge.
When you diet alone, nobody’s holding your feet to the fire. There’s nothing stopping you from saying, “I’ll do it next month.” But when you compete with others, especially with money on the line, it focuses you on a goal like nothing else. It’s strict accountability wrapped in a game.
Here are the steps and prizes… Read More
This is a short 20-minute interview from this week’s WIRED “Living By Numbers” Health Conference. It was a great event, and one of my favorite writers, Clive Thompson, interviewed me on how I track my life. Included are questions about the future of self-experimentation.
What would you like to know more about? Please let me know in the comments.
Odds and Ends: The 4-Hour Chef – Promote Your Product, Service, or Company?
Would you like to get your product or service in front of 1,000,000+ unique monthly readers… with an average annual income of $75K+? This blog has that audience.
For the launch of The 4-Hour Chef, I’ll be doing another big promotion like I did for The 4-Hour Body (here’s what that promotion looks like).
If you’d like to giveaway your product or service as a bonus, please fill out this form no later than 5pm PST this Saturday, 10/20/12. Thank you!
The philosophical school of Stoicism is, I believe, the perfect operating system for thriving in high-stress environments. For entrepreneurs, it’s a godsend.
Both Seneca and Marcus Aurelius have been extensively written about elsewhere. But what of Cato, about whom Dante said, “And what earthly man was more worthy to signify God than Cato?”
One of my favorite anecdotes of Cato is from Plutarch. I quote it often (see “Practical Pessimism“):
“Seeing the lightest and gayest purple was then most in fashion, he would always wear that which was the nearest black; and he would often go out of doors, after his morning meal, without either shoes or tunic; not that he sought vain-glory from such novelties, but he would accustom himself to be ashamed only of what deserves shame, and to despise all other sorts of disgrace.”
The following article was written by Rob Goodman and Jimmy Soni. At age 22, Rob Goodman became the speechwriter for Senator Chris Dodd, and then moved on to be the speechwriter for House Majority Leader Steny Hoyer. At age 26, Jimmy became the youngest-ever Managing Editor of the Huffington Post, reporting directly to Arianna Huffington to help oversee a global, 24/7 newsroom.
Both exemplify the power of Stoicism when applied to a world of modern noise.
Below are the five practical lessons they’ve distilled from Cato’s incredible career and legacy.
Enter Rob and Jimmy
Julius Caesar wanted to end him. George Washington wanted to be him. And for two thousand years, he was a singular subject of plays, poetry, and paintings, with admirers as diverse as Benjamin Franklin, the poet Dante, and the Stoic emperor Marcus Aurelius.
Yet, for all that, you’ve probably never heard of him… Read More
This is a tiny snack of a post.
Consider it a 4-Hour Chef amuse-bouche. Amuse-bouche literally means “mouth amuser” in French, and it’s a single-bite hors d’œuvre served at the beginning of a meal.
While in Seattle for mischief with the Delve Kitchen boys, I ended up at Taylor Shellfish Farms. There, I had the good fortune to meet David Leck, America’s #1 oyster shucker and all-around good guy. Below is a video guide to his technique… Read More