Archive for June, 2012

June 19th, 2012

The 4-Hour Chef: The 8-Second Book Trailer (And Competition) 74 Comments

Topics: Marketing, The 4-Hour Chef - 4HC

What happens when you feed wine to a world-class motion designer like Adam Patch? Simultaneously, what happens when you want to avoid the super-long trend in book trailers?

An 8-second book trailer for The 4-Hour Chef, of course.

If you think the above looks familiar, you’re right. It was converted from ridiculous to Avengers-like with post-production movie magic. The original clip was abandoned footage from The 4-Hour Body trailer. It’s embarrassing just watching it!

Think you can create a better soundtrack to the top trailer?

I’m putting $2,000 USD on the table, so show me your best on this AudioDraft page. Check out some of the tracks there, including unstarred. Really fun stuff.

If you want to try AudioDraft yourself for custom audio, use code FERRISS-JUNE to get a $99 discount until the end of June.

June 14th, 2012

How to Take Intelligent Career Risk (and Win Mentoring from Reid Hoffman, Chairman of LinkedIn) 566 Comments

Topics: Entrepreneurship, Practical Philosophy

climb at your own risk
(Photo by graziedavvero)

The following post is co-authored by Ben Casnocha and Reid Hoffman. In the conclusion, there is a once-in-a-lifetime opportunity to be mentored by both of them.

Ben Casnocha is an award-winning author and serial company-builder, whom BusinessWeek has labeled “one of America’s best young entrepreneurs.” Reid Hoffman is Co-founder and Executive Chairman of LinkedIn, a Partner at iconic venture capital firm Greylock Partners, and #3 on Forbes’ 2012 Midas List. Last but not least, he’s often referred to in Silicon Valley as “The Oracle” for his seemingly prescient start-up-picking abilities… Read More

June 11th, 2012

Exclusive Warren Buffett – A Few Lessons for Investors and Managers 82 Comments

Topics: Entrepreneurship, Investing


“This [drawing] looks good — as close as I’ve ever look to George Clooney.” – Warren Buffett. (Illustration credit: Monica Bevelin)

“It’s a funny thing about life; if you refuse to accept anything but the best, you very often get it.”
-W. Somerset Maugham
English dramatist & novelist (1874 – 1965)

I have long been a fan of Warren Buffett, who is widely considered the most successful investor of the 20th century. His net worth is currently estimated at $44 billion.

The fascination with his approach to value investing started with Buffett: The Making of An American Capitalist, which led me to devour all of Buffett’s incredibly readable annual letters to Berkshire Hathaway shareholders. My fervor culminated in early May of 2008, when I made the pilgrimage to Omaha, Nebraska to elevator pitch Buffett and Charlie Munger directly in front of 20,000+ people (See: “Picking Warren Buffett’s Brain: Notes from a Novice”).

Prompted by all the “Mr. Market” manic-depressive excitement about Facebook, tech, and the world at large, I’m thrilled to offer an exclusive excerpt from a new 81-page book: A Few Lessons for Investors and Managers from Warren E. Buffett.

In it, author Peter Bevelin distills hundreds of pages of annual reports and Berkshire’s An Owner’s Manual into bite-sized principles and key quotes. Of this lightweight handbook, Buffett himself says, “It sums up what Charlie and I have been saying over the years in annual reports and at annual meetings.”

Net proceeds from sales of A Few Lessons are donated to the California Institute of Technology in Pasadena, California. It can be bought at the publisher’s site, which is their preference, or it can be found on Amazon.

For this post, I’ve chosen one of my favorite chapters, which relates to Buffett’s criteria for investments (and acquisitions): Business Characteristics: The Great, the Good, and the Gruesome… Read More

June 7th, 2012

Announcing “The Influencer 100″, Apps, and Start-up News 77 Comments

Topics: Entrepreneurship


Tech influencer Kevin Rose giving me love in Okinawa.

This will be short. Several quick and very fun updates:

- The 4-Hour Body® app is now live, as is the stripped-down The Slow-Carb Diet® App. Enjoy, and please provide feedback in the comments! NOTE: iPhone coming up… sign up for the beta here.

- I am working with an incredible new start-up called Quarterly.co. I’ll be sending out boxes of physical products I love to subscribers every three months (details coming soon). In addition, I’ll be sending my 4x/year packages to the “Influencer 100™” — 100 friends of mine who all create tipping points.

These 100 include top tech “influencers” with audiences of 1-10+ million, star professional athletes, A-list Hollywood actors, “Midas List” venture capitalists, and much more. Nowhere else can you get the captive attention of people like Kevin Rose (tech) and Chase Jarvis (photography/entertainment) at once, just to name two.

Would you like to get your product (physical, not digital) in front of the top tastemakers in the US, these “Influencer 100™″? Just fill out this form and let me know.

Other start-up opportunities:

BranchOut is hiring a Search Architect. Over 25 million users. Big Data. Raised $49 million. Huge opportunity! Email for job candidates to apply: jobs (at) branchout [dot] com

CrowdFlower – Use the code TFMR0512 with our new crowdsourced photo moderation app at rtfm.crowdflower.com and get 5000 images moderated for free. Use the code TFSENTI to get early access to our crowdsourced twitter sentiment app at senti.crowdflower.com.

Stealth Mobile Commerce Startup – Looking for iOS, Rails, and/or Haskell hackers. Small, highly technical/product oriented team (4 engineers). YC, top-tier VC-backed. Send your Github to missionhackerhouse (at) gmail [dot] com

DailyBurn – For a 30-day free membership exclusive to readers of this blog, visit this page.