Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book) 179 Comments
I first met filmmaker Adam Patch, courtesy of David Brundage on Facebook, over Thai food in San Francisco.
It was a warm evening in the Mission district, a good omen and unusual blessing. The goal of our meeting was simple: to see if we clicked and, passing that hurdle, to plot the making of “the best book trailer ever made.”
Whether we pulled it off or not, that ambitious mission statement was necessary to survive the many all-nighters and hiccups that would follow.
August of 2010 was the starting point.
On November 30th, the end product was a 59-second trailer, which debuted on Huffington Post Books. It immediately took The 4-Hour Body from near #150 to #30 on Amazon, where it later climbed to #1.
The launch was initiated by a simple poll post, which was followed by an analytical second post. Due to its high production value, the video then made the jump from online to offline, eventually making it to national TV for The Dr. Oz Show (see the clip at :40).
This post will explain exactly how the trailer was created, including early concepts, tools, the team, and more…
Hitting the Pink Elephant First
Let’s hit the most common question first. How much did it all cost?
I paid close to $12,000 total, but I also brought a lot of resources and co-promotional opportunity to the table. The same trailer done with a good freelancer could cost $40-50,000. If you choose a production company, which involves more moving pieces, it could add up to $100,000+.
But don’t be scared away by the above numbers. Can you sometimes make budgetary miracles happen? Most certainly.
Emulating a Hollywood film is much more expensive than a slick demo trailer such as those produced by Epipheo, and the latter is better suited to many start-ups and services:
Second, it’s easier to contain costs if you have a clear vision of your goal, as well as a clear picture of your would-be partner’s longer-term goals. In my first fateful meeting with Adam, I slid a piece of paper across the table within ten minutes of us sitting down — the draft storyboard:
Click here for larger version.
Following up on our meeting, I sent him this e-mail:
Hi Adam,
OK, so here are some goodies to get your juices flowing.
Here is the basic book idea — I’ve made myself a guinea pig so you don’t have to:
http://www.fourhourworkweek.com/blog/2009/06/22/the-next-book-from-rapid-fat-loss-to-strongmen-a-guide-to-becoming-superhuman/The video clip in this mock-up vid (attached) is from an incredible gymnast in the UK, Damien Walters. I have an email in to him to see if we’d be able to use any of his stuff. Pretty amazing, but it’ll give you an idea.
Current book cover is attached. I imagine it, some variation, or book/combo would appear at the end after the dude jumps over the car (perhaps even mid-air), or whichever visual we use.
Other potential vids for ideas:
Breathholding:
http://www.youtube.com/watch?v=Jn6cley8WDE (jump to :25 or so, seems very low-cost but potentially HD)
http://www.youtube.com/watch?v=uQITWbAaDx0 (just for fun)Deadlift: http://www.youtube.com/user/Konstantinovs
Running: 2:35 or so forward here: http://www.youtube.com/watch?v=KRZvlQTTCMgThese are all starting points, but feel free to go nuts with your imagination. I want your ideas and input.
Look forward to your treatment!
Tim
How did it all hold up? Here’s the final product in HD (give it some time to load):
Getting from that scrap of paper to spots on national TV was not easy.
The music portion alone almost killed the project. But the success of this trailer IS replicable.
The following interview and footnotes will explain the process and the lessons learned.
Adam Patch, interviewed by Charlie Hoehn (with comments by Tim)
Tell us a bit about your background.
My name is Adam Patch, and I directed and edited the trailer for The 4-Hour Body. I went to film school in San Francisco to learn directing, and got my start doing music videos, commercials, and motion graphics editing. I’ve been a freelancer for the last five years or so.
How were you chosen to direct the 4HB trailer?
I received a call from Tim one day, out of the blue.
He introduced himself, told me about the new book, and said he wanted to do a trailer for it. It sounded cool, and I hadn’t really seen many book trailers, so I was intrigued by the idea.
When we first met up, Tim laid out his entire vision, which was pretty clear from the beginning. He already had the track from Sevendust (“Splinter”) picked out, and knew he wanted to base all of the trailer’s visuals around that song.
After our first meeting, I wrote up a treatment (which is just a specific outline of how I wanted to shoot the trailer and the energy I wanted to bring to it), presented it to Tim, and he was on board right away. Shortly after that, we went and filmed it on a two-day shoot.
[TIM: Here is the original treatment Adam presented to me]
What happened after The 4-Hour Body trailer came out?
It blew up. The trailer got a ton of great comments on YouTube [896 at the time of this writing], the hits on my website took off, and I got several calls from other publishers interested in doing book trailers. I’ve also been getting emails from film students who are interested in learning how I did certain effects. It’s been really cool to see such a positive response to the video.
The trailer opens with a shot of Tim working at a table. Can you talk about that day of shooting?
We basically did a full day’s worth of shooting at the atrium inside Tim’s house. We knew that we were going to split it up, so we took our time finessing everything and really made sure all the shots looked nice. And visually-speaking, the atrium was super cool to photograph.
How Adam gave the atrium a cinematic feel in After Effects.
We brought all this stuff to make it look like a mad scientist lab, like he had been doing experiments on himself and taking notes. We shot that 30-second part of the video for probably six hours in one day. Then the following day, we drove all around the Bay, meeting up with each of the people in the video and shooting their little vignettes.
What goes into a six-hour shoot like that? Why does it take so long?
Almost all of that time was spent setting up lights. We lit up his whole atrium so it looked cool on camera, laid out a dolly track, and set up two cameras for shooting. We had a rough idea of what we wanted to shoot, but we were also exploring while we were there and coming up with ideas on the fly. For instance, there was one shot from overhead where the camera kind of drops down on Tim, and we didn’t really plan for that shot.
Typically, a shot like that would be done with a jib. But we didn’t have a jib, so what we did is we had the camera up on two C-stands and had two of our grips lower them down slowly. That looked pretty amateurish while we were doing it, but we also couldn’t see what we were shooting. We just put the camera up there and hoped it would work. So it was cool because it actually turned out pretty great.
There’s also a shot of a dilating eye. How did you guys shoot that?
We just had Tim sit in front of a camera with his eye closed for 20 seconds or so. We had a light nearby so that his eyes would quickly dilate when he opened them. Then I actually enlarged his pupil in post-production to make it even more noticeable.
What were the “holding your breath in the pool” shots like?
Those little pool shots were with Nathan Zaru. I remember it was kind of cold outside, and the water was freezing. And we had to keep doing take-after-take to make sure we got it right.
The camera we were using was the GoPro HD Cam, which is this really small HD camera where you can’t see what you’re shooting at all. It just has a fisheye lens. You shoot with it, and then you have to download the footage to see what it looks like. So we would do several takes with the camera from different positions, hoping one of them would work. In the meantime, poor Nathan is just sitting there freezing his ass off. By the end, his lips had literally turned solid blue, and we finally said, “Okay, that’s probably enough. I’m sure we got it.” It worked out.
How about the deadlifting shot in the gym?
We went down to Mark Wild’s Wild Iron Gym in San Jose, which is a really tiny, grimy old-school gym. It’s basically a big storage unit with a roll-up door, and there’s a whole bunch of huge dudes working out inside. It was pretty awesome.
What was amazing about that shot was that powerlifter Mark Bell [our photo subject] was just in the middle of a workout. It wasn’t like we were telling him to do the lift. I mean, he helped move stuff around to make it look good, but it wasn’t as staged as I thought it would be. He was lifting about 600 pounds, repeatedly. He kept saying, “You guys want me to do it again?” It was nuts.
[TIM: Just for fun, compare the above "after" post-production shot with the below "before" still. The footage is exactly the same. Notice any differences?]
We also shot Tracy Reifkind with the kettlebell at the same location. We were trying to find a good spot to film her workout, and it was basically a parking lot and storage units. So we ended up lugging all of our gear onto the roof of the building and shooting.
Her scene is on the roof of this huge industrial building. It was kind of sketchy; you’re not supposed to be able to get up there. But we shimmied up the ladder with all of our gear and shot her at the top, just so we could have a nice view of the sky.
What about the running portion?
We were driving around with Brian MacKenzie, trying to find a good spot to shoot his stuff, and we ended up finding a cool place right off of the freeway in San Mateo. We pulled over and ended up shooting a lot of different angles, because I wasn’t sure I was going to use them at cut. There’s a ton of footage of him just running around and going through trees and trails, but we only ended up using a tiny portion of it.
And the second to last shot: the Parkour jump over the wall?
We shot that with Brian Orosco at Ocean Beach in San Francisco, and he was just coming off of a sprained ankle, so he wasn’t even up to par. It was a little scary because we weren’t sure how many takes we would get. He was totally doing us a huge favor and after the first jump, we didn’t expect to get another take. We figured he would hurt himself or something and we’d have to move on. But he was great. He did that jump four times, I think. And the one we ended up using in the trailer was what he called “The Lazy Boy,” where he puts his hands behind his head and jumps off.
Brian on top of the world. Not a small wall.
The set-up for one of four total camera angles.
We have to talk about the original ending. The first time Tim and I watched it, we busted out laughing. It just didn’t work.
[Laughs] Yeah. When Tim first spoke to me about the trailer, he told me a theme of his book was “becoming superhuman.” And one of the things that I put in my original treatment was that it would be cool at the end (after Brian jumps off the wall) if it were actually Tim who slams down in the final shot. So I wanted to do this totally epic comic book-style, like “Sin City” or something, where Tim would smash down on his knee and look up at the camera. That was the plan, at least.
[TIM: Here's what the rough cut looked like, using placeholder numbers for experiments, test subjects, etc. Try and keep a straight face at the end.]
Keep in mind that this shot would only look good after a lot of work in post-production. But it was basically Tim softly dropping down to the ground, which looked extremely silly while we were shooting it. I still think that if I’d had some time to fix the shot, it probably would have turned out cool. But in the first round of edits, it just looked like a joke.
Tim called me right after he saw it for the first time, and he couldn’t stop laughing. He suggested we replace him with the book slamming down instead.
The book was just a high-res still of the cover, and I rebuilt it in 3D using After Effects. I took the different planes, rebuilt a book shape, and just slammed it down. I added dust particles and concrete cracking and all that stuff to make it seem more energetic than just a cut to the book’s title.
What kind of gear did you and your crew use during this shoot?
My crew consisted of Phillip Briggs (cinematographer), Jeremy Wong (1st AC), Chris Galdes (gaffer), and Chris Bennett (grip). Below is the full list of video gear I had to use for this shoot (minus lighting equipment).
Cameras from the shoot:
- Canon 5D
- Canon 7D
- GoPro HD Camera (for the underwater shot)
Camera Lenses:
- Canon EF 100mm f/2.8L IS Macro
- Canon EF 14mm f/2.8 Mark II USM
- Canon EF 28-300mm f/3.5-5.6 IS USM
My workstation set up:
- 8 core Mac Pro (2 x 2.8GHz Quad-Core Intel Xeon) with 10GBs of RAM
- 2 x 24″ Apple Cinema Displays
- Medium Intuos 4 Wacom Tablet (I use this instead of a mouse)
Software/Plugins I used for trailer:
- Final Cut Pro
- After Effects
- Twixtor (for all slow motion shots)
- Magic Bullet Looks (for color correction)
Footnotes and Cautionary Notes from Tim
But what about the music? Ahhhhh…. music. You capricious little minx, you.
The entire trailer started as a fantasy while listening to Sevendust’s “Splinter” track in an airport. I chartered Charlie with identifying the route to licensing and the costs involved.
At first glance, it appeared that, for online use only, we needed to pay approximately $320 to either ASCAP or BMI, two large clearing houses for licensing music.
In the beginning, it seemed so simple. That is, until is wasn’t simple at all. Here’s what we found in the rabbit hole, partially from ASCAP and partially from industry mentors:
There were six writers on the title “Splinter” performed by the band known as “Sevendust”:
John M Connolly
Vincent E Hornsby
Edward Clint Lowery
Corey French Lowery
La Jon WithersponThere were four related publishers, listed below, Chrysalis being the primary and the place the start:
Publishers/Administrators:
CHRYSALIS MUSIC
DARK NEW MUSIC
KAYLA 1 PUBLISHING
VEH PUBLISHINGOnce determining the above, the standard next steps were then:
Issue a “quote request” to the publishers (starting with Chrysalis) indicating the various rights and terms we were looking to clear. The request could start with “initial rights”, the most narrow we could manage, followed by “options” for broader rights. To begin the quote request, we’d need to define the scope of rights sought:
Initial Rights:
Media: Internet and TV (Need to specify if this is “all tv”, free tv, cable, satellite, etc.)
Territory: For Internet, it’s the world; for TV, is this for “Good Morning America” in the US only? North America?World?
Timing: What is the length of the use — how much of the track? Is it edited or interrupted?
Nature: Is it a background vocal? Background instrumental? Visual vocal? How is the song being used (i.e. In what context)?
Term: 6 months minimum with two options for 1 year, then 3 years? Additionally, there would be a master recording which needs separate clearance.Sevendust’s “Splinter” also came out through Asylum, who would be the label to clear the master, typically on an MFN basis (most-favored-nation) with the publisher’s quote. While it might be helpful to have a relationship with the band (to approve the use and help expedite the process), ultimately we’d have to deal with the publisher and label at the end of the day.
Sound complicated? It should, and that was just the tip of the iceberg.
It was then time for disaster-recovery planning.
Since the trailer made no sense without accompanying music, and “Splinter” was up in the air, I began to look for sound engineers as a back-up insurance policy. For a 60-second original track, the cost could range from $500 to well over $10,000, all depending on the complexity of the score, their reputations, past clients, etc.
Based on Adam’s original recommendations, I ended up working with two engineers/musicians: Steve Emerson and Dave Groseclose.
Re-editing the visuals before launch was impossible, so their tracks would need to match the cadence of our cuts. Both Steve and Dave were excellent to work with. Here are two of their samples:
Steve Emerson:
Dave Groseclose:
Incredibly, at the 11th hour — literally, late the night before the final video deadline — we received the official go-ahead to use Sevendust’s track online, and I owe a huge debt of gratitude to Alvin Witherspoon, LJ’s father; Tony Couch, Sevendust’s manager; and Aaron Ray of The Collective for making it happen.
Last but certainly not least, thank you to Sevendust for creating such incredible music. If you haven’t heard their stuff, you should absolutely grab either Cold Day Memory or their acoustic Southside Double-Wide.
In summary: If you’re on deadline and need music, either hire a professional (such as a seasoned production company) to manage the complexity, or hire a sound engineer from the outset. Licensing tunes is not for the faint of heart.
The Morale (and Moral) of the Story
This trailer was incredible fun to create. It was also extremely stressful towards the end, with more than a few late-night sessions fueled by wine and caffeine.
The entire experience was infused with an anticipation wouldn’t have existed without the ambitious “create the best X ever” goal. I also believe, as smooth as most things were, it could have gone horribly wrong without a few key ingredients:
- A well-defined vision for the end product
- In-depth review of Adam’s prior reels, as well as in-person discussion, to ensure an aesthetic match.
- Two brainstorming sessions with Adam prior to making things official, to ensure a collaborative match. Creative headbutting, as opposed to give-and-take, creates delays. The request for treatment was also to observe his response time, which was outstanding. Remember: reliability and on-time delivery is more important than optimal skill set.
- Alignment of interest: Instead of focusing solely on price, Adam and I looked at how we could help each other. He was eager to show-off his killer directorial abilities in addition to his post-production skills, and the trailer provided an outlet.
As I’ve written before and still maintain:
It’s lonely at the top. 99% of the world is convinced they are incapable of achieving great things, so they aim for the mediocre middle-ground. The level of competition is thus fiercest for “realistic” goals, paradoxically making them the most time- and energy-consuming. It is often easier to raise $10,000,000 than it is $1,000,000. It is easier to pick up the one perfect 10 in the bar than the five 8s.
If you are insecure, guess what? The rest of the world is too. Do not overestimate the competition and underestimate yourself. You are better than you think.
Unreasonable and unrealistic goals are easier to achieve for yet another reason.
Having an unusually large goal is an adrenaline infusion that provides the endurance to overcome the inevitable trials and tribulations that go along with any goal. Realistic goals, goals restricted to the average ambition level, are uninspiring and will only fuel you through the first or second problem, at which point you throw in the towel. If the potential payoff is mediocre or average, so is your effort. I’ll run through walls to get a catamaran trip through the Greek islands, but I might not change my brand of cereal for a weekend trip through Columbus, Ohio. If I choose the latter because it is “realistic,” I won’t have the enthusiasm to jump even the smallest hurdle to accomplish it. With beautiful, crystal-clear Greek waters and delicious wine on the brain, I’m prepared to do battle for a dream that is worth dreaming. Even though their difficulty of achievement on a scale of 1-10 appears to be a 2 and a 10 respectively, Columbus is more likely to fall through.
The fishing is best where the fewest go. There is just less competition for bigger goals.
As the Romans (or at least Turnus) would say: “Fortes fortuna adiuvat!”
Fortune favors the bold. Have fun with it.
Posted on March 24th, 2011
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179 Comments
Angel Donovan — March 24th, 2011, 3:25 pm
Awesome post Tim, really appreciate it.
Joel — March 24th, 2011, 3:26 pm
Really enjoyed the trailer Tim. This was such a cool idea. I remember seeing you tweet way back about wanting to make a movie trailer for the book so it’s cool to finally see how it all came together. Awesome stuff.
Jeremy Darko — March 24th, 2011, 3:33 pm
This was amazing. Thank you for the insight. I now feel inspired to make a trailer on my own.
Michael A. Robson — March 25th, 2011, 1:16 am
*fires up iMovie….
Steve Ferrusi — March 24th, 2011, 3:33 pm
Need a version of this for dummies. I invented the FitDesk – pedal desk for laptops and gaming. I need a video that would take me from 0 to hero. Everybody who has one loves that they can now get fit while using computers and gaming. But my video is lame, budget is even lamer. Your stuff inspires me then I heard the price tag. Thinking I am going to have to go for shock value. Any suggestions?
Ricardo — March 24th, 2011, 3:41 pm
Wow !
John Fotheringham — March 24th, 2011, 3:41 pm
Very cool (and TIMELY). Just about to do some videos and this is just the inspiration and guidance I needed.
Adam Dukes — March 24th, 2011, 3:43 pm
Very interesting story on how that video was created. I wondered how much something that would cost and this answers that question.
That video is priceless! It truly is.
Awesome work Adam and the video team.
Tim – great book!
David Grim — March 24th, 2011, 3:49 pm
I will be interesting to see how many other authors start using this type of marketing for their books. Very cool. I wonder if self published authors that sell on Kindle and BN can do this to promote themselves and their books?
David
Tim Ferriss — March 25th, 2011, 11:17 pm
Thanks for the kind comments, all! David, self-published authors — being reliant on themselves for marketing — will no doubt embrace the same methods that successful “traditional” authors employ… assuming they have a demonstrable sales effect.
Good marketing is replicable. Otherwise, it’s just luck. Hope this trailer is the former!
Good luck,
Tim
Chris "Seth" Jackson — March 29th, 2011, 7:29 pm
I just heard an NPR show about an author using trailers for his books. For informational books, it seems like a great idea. However, fans of fictional titles were complaining. They didn’t want to see the characters portrayed on screen before reading the book; They didn’t want the trailer to get in the way of their imagination.
(Sorry, I don’t have a link handy to that interview.)
It does look like authors are very much so engaging in this type of marketing, though.
Joseph Doughty, DC — March 24th, 2011, 3:58 pm
All three trailers ROCK! Good call on the book landing instead of you. : ) Great for a laugh though.
It seems you may have already inspired a trend of other book trailers.
http://kjablog.com/?p=1481
Thanks as always for sharing your challenges as well as your triumphs. You bring a certain reality to the otherwise hyped business world.
Thomas Johnson — March 24th, 2011, 3:58 pm
I love that backing track in the trailer, it such a good fit. Hadn’t really listened to sevendust before … they’re awesome.
Steve Zussino — March 24th, 2011, 4:00 pm
Tim,
Thanks for the breakdown – I see another book – Create a Trailer in 4 hours!
Seriously, I like how you broke the machine and software costs.
Sander — March 24th, 2011, 4:13 pm
Great post Tim! When I saw the video, I ordered the book right away..
I need to loose 120pounds and I know your book will make the difference for me. Lost 8 pounds in the first 10 days allready and feel great!
So thank you, will let you know when I’ve made it
Cheers, Sander
Tim Ferriss — March 25th, 2011, 11:26 pm
Good luck, Sander! Keep the faith and you’ll get there. Just chatting with a gent who’s lost more than 200! Keep us posted, and kia kaha
Tim
Kolja Barghoorn — March 24th, 2011, 4:13 pm
very nice and interesting blog post!! Looks like a lot of work! keep it up!
Jared — March 24th, 2011, 4:29 pm
Thanks so much for sharing this Tim. You and Adam did a great job. As a designer/motion guy myself, I love seeing how others approach the same problems. The music licencing issues sound like a pain – glad it all worked out in the end.
JasonN — March 24th, 2011, 4:31 pm
One of the best trailers, ever. Definitely hit the mark on the goal for best book trailer ever. Done! I listen to that album now.
Emmet — March 24th, 2011, 4:32 pm
Awesome stuff, and by the way, I could not keep a straight face with the original ending where Tim jumps down like Spider-Man
Good job going with what you did in the end…
I am UnScared » Tim Ferriss, and making a masterpiece… — March 24th, 2011, 4:42 pm
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Zac Sky — March 24th, 2011, 4:43 pm
Very nice. Interesting to see how it went through all the stages and still maintained your initial vision. I’ve worked for graphic design on digital videos before and its crazy how often the initial idea gets completely reworked.
Aaron Carotta — March 24th, 2011, 4:44 pm
Tim-
Its been a while since I left a comment and I think your last post, may be perfect timing for that.
Now airing on 3 National Cable Networks, 7 international televisions stations, and a budget for a second season, my original muse of seeing the world for free, has become a full time paying gig. All thanks to the 4hww techniques and my own TV SHOW, Alive! With Adventure Aaron.
Your last couple of paragraphs sum up my experience and lessons learned over the past year. I don’t want to this to be a toot to me, instead, reinforcement on what you are saying is real. Here is why….in terms of television….
The odds of getting a show on tv are very difficult, especially considering the amount of people in the industry. Separating myself from that meant isolating myself on the opposite coast. I also used the fundamental of the 4hww to produce 13 episodes for double the price of your trailer. Although I didn’t have nearly the great effects and all-star camerawork done, it was enough to triple the cost in sales, create the Adventure Aaron brand, get the positive message across, generate sponsorships (although some for free), and oh…SEE THE WORLD! This includes using Elance to find editors and cameramen.
Lessons Learned
- American Film Crews usually get a lot of things for free when you visit other countries. Although its great, you don’t have to be a Tim Ferriss to visit Sanbona Safari, for free. After-all, I contacted them blind and actually visited a week after you were there. If they have enough to promote themselves with Google ads, they may have enough to cover your night stay if you are providing the right exposure. As long as you are professional and have a cameraman, local vendors in other countries are receptive to give you accommodations/adventures for free. Even if you are simply promoting a video on your blog. Truth, that was my first offer.
-Cameramen love traveling, if you offer them a chance to see the world for free, they may not charge you for the shoot fee. Again, that was my first successful hire.
-There are a million actors in a competitive market like Los Angeles yet a cancer survivor like me with a story and no experience, beats the odds. Everyone has a story they can run with and doesn’t need cancer, to get on TV. It is less crowded in other countries and the Euro can be more lucrative.
-If you can not get on air, buy it. Often a decent TV series can can get on tv for a 1000 to 5000 fee and you will be able to sell your own commercial spots. Everyone pitches a show, few shoot a few episodes and then air it at their own cost. I did this, “barter programming:” which led to an international agent, translating in to US sales and airings.
I will save the rest for a book, but thanks to the 4hww fundamental it should be known, even a rookie from a small town, can overcome those ‘inevitable trials and tribulations’.
Tim Ferriss — March 25th, 2011, 11:28 pm
Aaron, you’re an inspiration. We’ll grab some more wine in South Africa sometime. Please keep doing what you’re doing!
All the best,
Tim
Matthew Bailey — March 26th, 2011, 7:51 am
Aaron, you have inspired me! I had thought of doing something similar (ie: a Tv/travel show) but got discouraged with the amount of it already happening. Awesome job and making it happen! It’s re-awakened some thoughts, thats forsure! I’ll keep in touch and have fun on your next 50 adventures!
Adventure Aaron — April 1st, 2011, 3:56 pm
Thanks Matt-
I cant believe the 4hww and 4h body tools cleared the way for it. Its certainly crowded out there but I just think everyone has a hand to play. If you don’t win, you can still have fun doing it….If I can help, let me know!
Kevin Ko — March 24th, 2011, 4:47 pm
Excellent stuff, Tim. Regarding the hassles of choosing background music, is it safe to say all of that applies to a startup’s website product demo video as well?
Mike — March 24th, 2011, 4:59 pm
Wow, I love the behind the scenes, and I would love to see what could have been done in post to make you pop up and look cool at the end. It was comical but so is the raw footage of the recent movies shot on green screen.
I think the back up music in one was great and the second didn’t have the same feel.
The trailer was epic.
Twist — March 24th, 2011, 5:00 pm
I have been using the single set approach but not eating as well as you recommend. Still seeing amazing strength gains if not muscle mass.
Thanks Tim, thanks for being bold.
Glenn Bridges — March 24th, 2011, 5:04 pm
Tim – this post is awesome!
You once said you take notes like so people take drugs, if reading your blog was a harmful substance I would be the biggest addict on the planet!
… and I’m glad you did end the final cut with you at the end, that just looked super-cheesy.
Thanks,
- Glenn
Bradley Gauthier — March 24th, 2011, 5:13 pm
This post is amazing! definitely one that will be bookmarked and referenced to many times. Until the launch of your book, I’ve never seen a trailer for a book but the way that you pulled it off is great!
I’m not sure if I’ll do a trailer for my future book, but you definitely inspired me to think outside the box for promotion.
Thanks Tim
Andy in Osaka — March 24th, 2011, 5:50 pm
Excellent. Thank you for taking the time to make it detailed.
Jeff — March 24th, 2011, 6:35 pm
As someone using 4hww principles to go from cubicle dwelling engineer to video production extraordinaire, I thank you for taking the time to write this post. I consider Adam Patch my new idol now.
Tabby — March 24th, 2011, 6:36 pm
That was pretty awesome. Definately enjoyed an inside look at how this type of thing is made, the costs involved, ect. Music licensing looks like quite a headache. Do you actually end up paying ALL those parties involved? Or one party who pays out cash to others (ie. royalties to the song writers ect.)?
Karen — March 24th, 2011, 6:50 pm
FABULOUS!!!! You never disappoint Tim! Thanks for being such an inspiration!
Tim Bailey — March 24th, 2011, 7:33 pm
Love it when posts are this long and detailed. Excellent trailer man – I was totally entertained the first, second, third, etc. time I’ve seen it. It just grabs ya. The music was worth it no? Way to go fellow Tim.
Matt Gallant — March 24th, 2011, 7:50 pm
Your video changed marketing!
You keep upping the bar.
Looking forward to meeting you one day,
Matt
david brundage — March 24th, 2011, 8:57 pm
glad i got you two in touch, the trailer turned out awesome!
Tim Ferriss — March 25th, 2011, 11:29 pm
David, you ROCK! Adam was a hidden gem and I wouldn’t have come across him myself. Huge thanks for the suggestion!
John Konrad — March 24th, 2011, 9:11 pm
Excellent. And I gave Adam a call last week after reading Charlie’s last post on the book’s marketing. What I really like about him is his seemingly inherit inability to do things half assed. I was looking for a fairly simple trailer for my own book about the BP oil rig explosion and, a few emails into the idea, Adam outlined his “unrealistic” requirements which included finding an actual oil rig to shoot scenes on and getting archival footage of helicopter shots after the rig exploded. The result is well above my budget but his setting the bar high – unrealistically high – doubled my desire to hire Adam. It also sounded like a lot of fun (In a Teddy Roosevelt sort of way).
But what I learned most for this short lesson is… if you want to do cool projects state high, unrealistically high, goals from the onset. This will cause anyone not fully committed to a project (or funded for) to drop out and will assure the projects that do get the green light truly do push the limits.
Khai Yong — March 24th, 2011, 9:29 pm
This was a very inspiring post Tim. Please do more of this. Cheers to you!
Michele — March 24th, 2011, 10:32 pm
You’re an inspiration! Thanks for sharing.
John — March 24th, 2011, 11:45 pm
Jeez… musicians eh?
Aaron Bennett — March 25th, 2011, 12:00 am
I couldn’t keep a straight face when I saw you at the end of the trailer. There was a slight smirk on your face too, probably thinking, “This is the lamest thing I’ve ever done. Dear Lord”.
Tim Ferriss — March 25th, 2011, 11:30 pm
Yes, something like that
Vic Dorfman — March 25th, 2011, 1:16 am
Fantastic explanation of the entire process, guys and mad props!
It’s awesome that a good piece of music or art can inspire a whole new and separate creative work.
Vibes which are good
Vic
Matthew Harmon — March 25th, 2011, 1:23 am
Truly great visuals, sound and edit on your trailer!
I just launched a new web-series, and sound is more important than the video in someways, crazy how often it gets overlooked.
Thanks for sharing.
Wesley Verhoeve - Family Records — March 25th, 2011, 6:14 am
If you ever need music for a trailer again, you have a reader who can help clear or provide.
Great work by all involved!
Tim Ferriss — March 25th, 2011, 11:31 pm
Thank you for the offer, Wesley. Much appreciated.
Jitu — March 25th, 2011, 6:47 am
Tim,
You sure seem to have lot of plants in your house. Who takes care of them when you are roaming round the world?
Maybe a blog article about how to take care of plants and other sundries when you take a long trip.
Regards
Jeff — March 25th, 2011, 7:29 am
Thanks for the post. I can’t even imagine writing a book – let alone doing a trailer for a movie. My goal for the year or two is to turn my blog into a book. Tough getting traffic, but it’s a great learning process and thanks to 4HWW, I’ve come to realize the benefit of setting goals (even if possibly unattainable). Gracias !
Barbara — March 25th, 2011, 7:40 am
As an actor/film maker..I really appreciated this post!
George Mihaly — March 25th, 2011, 9:38 am
As a long time enthusiast and novice in video production, I greatly appreciate seeing the Adam’s processes and pre/post edit work. Thank You!
Side note-I recently attended a talk with Gary Vaynerchuck where he pointed out that Techcrunch (among other major players) recently adopted the Facebook Login for commenting on their blog. Wondering if you’ve considered this is a way to integrate the FB platform to a wider scale with 4Hblog? Cheers -George-
Tim Ferriss — March 25th, 2011, 11:33 pm
Hi George,
I’m glad you brought this up, as I’ve thought about the FB integration for a while. I’ll do a round 2 and check it out again.
Best,
Tim
Jonathan — March 25th, 2011, 9:51 am
Nice post. I’ve been watching Jump City Seattle on G4 since it began and recognized Brian Orosco from your trailer! He’s really stepped up since Levi broke his arm in the episode against Miami Freerunning. I predict him and the rest of team Tempest will beat team Rouge in the finals.
Thunt — March 25th, 2011, 10:16 am
thanks for this blog post. I really enjoyed the behind the scenes, and both trailers, the one with the 80/20 graph and the even more exciting real world trailer looked incredible! I’m going to go buy your book now. :>
JB — March 25th, 2011, 10:32 am
Very nice Tim. I love using Adobe After Effects.
RunCharter — March 25th, 2011, 1:57 pm
Hey Tim. Sorry this isn’t related to your post. Just wanted to thank you again for both books, and while I have yet to quit my day job and/or generate a MUSE, you certainly have changed my outlook and goals for the future. I was inspired to create my own run logging and charting web application (www.runcharter.com). It is currently not set up to generate any income (haven’t even bothered with adsense yet), and isn’t the most ground-breaking site in the world…but it was fun to work on something I actually care about vs. my day job and I think some people will find it useful.
Thanks again!
Justin — March 25th, 2011, 2:02 pm
I would like to be involved in the process of creating and filming a movie or even a short story.
DynastyDC — March 25th, 2011, 2:23 pm
OM-Gosh, love it! Amazing…
Archie Cunningham — March 25th, 2011, 2:26 pm
Freaking loved this post.
Hameed Hemmat — March 25th, 2011, 2:27 pm
Great trailer Tim. For a moment there I thought this was a trailer for a movie.
Hameed
Nate Hutchison — March 25th, 2011, 2:44 pm
Hey Tim,
That’s the one difference between the two.
I like how there’s only part of the white board showing in the deadlift shot
Tim Ferriss — March 25th, 2011, 11:35 pm
Take another look at the power rack behind Mark (or, more accurately, to his right)
Nate Hutchison — March 28th, 2011, 1:42 am
lol Yeah, I actually didn’t see that until AFTER I posted my comment. Go figure.
Adam — March 25th, 2011, 2:45 pm
Hi Tim
great stuff there! Im trying to produce a showreel at the moment. I was wondering what is the budgetary alternative for someone that doesnt have £12,000 to produce it?
Regards
Adam
Adam — March 25th, 2011, 2:47 pm
Hi Tim
great stuff! Im trying to do a show reel myself for my muse however I just had one question, logistically what is the budgetary alternative to spending $12,000?
Regards
Adam
Nate Hutchison — March 25th, 2011, 2:47 pm
Actually, it’s the machine and the white board
Ryan Baudoin — March 25th, 2011, 2:53 pm
I watched the trailer after i had already read through the book. it just made me appreciate it even more. and i love making of pieces like this. Thanks, Tim. Next time you’ve got a hankering for some Thai food in SF you should check out Regent Thai on the corner of 29th and Church. my girlfriend brought me there, and i absolutely love it. Thanks again for everything!
Tom — March 25th, 2011, 3:36 pm
I will absolutely be using this as a case study to figure out how to sell corporate videos. I have a great team of people, all ready and good to go to make this level of video, and nobody interested on plunking down money for it. We’ve been contacting a trillion boutique beer shops, wine distilleries, basically anything that involves a complex and very visually attractive process.
But nobody wants to plunk down 2 grand for it. If i have to write one more in-depth highly visual awesome treatment only to hear “2 grand is too much. What can you do with 400 dollars?” i’ll kill someone.
I simply will not compromise on quality. If i get pidgeonholed as they guy that produces barely decent corporate videos for 400 dollars, that’s the only calls im gonna get. Plus, making this at 2 grand price already means everyone is working almost pro-bono, on the premise that they get to show off great cinematography skills that they can use as leverage to jump into movies, high-end advertising, whatever.
I’ve tried all sorts of ways of approaching them, to no avail. We have a good reel of past work, even stuff that has travelled across the world.
I’ll just try something even more raw and brave in my next few cold-calls.
Glad to see someone valuing the hard work behind these types of videos!
Kirsten (RNTGirl) — March 25th, 2011, 5:53 pm
Puffy heart love the trailer. I’ve been following the FHD for a couple weeks. It’s exciting and terrifying all at the same time. I’m filled with hope and if I ever start to doubt my stick-to-it-ive-ness, I’m gonna drag my recovering-chunky butt right back here and watch that trailer again.
Thanks Tim! – Kirsten
Mark Vermaire — March 25th, 2011, 6:54 pm
Better than many movie trailers and in my opinion the best book trailer I have seen to date. I HAD to buy the book after seeing your trailer.
Stu — March 25th, 2011, 7:55 pm
Love the post Tim,
We have been toying with the idea for a while of using a professional video on our homepage and this post has inspired us to ‘do things properly’.
I think people underestimate the power of video, as just recently we released a simple video interview ‘If faith was a muscle, would you exercise it?’ and our hits went through the roof.
Thanks again.
Brendo — March 25th, 2011, 8:17 pm
Curious Tim – was Neil Strauss new book trailer inspired by yours? Very similar styling
john — March 25th, 2011, 8:58 pm
great stuff!!!
Ty — March 25th, 2011, 9:13 pm
Very cool.
Your place looks sweet in your videos; I think a Cribs-style video would make a fun ending to the next Random Show!
Tim Ferriss — March 25th, 2011, 11:36 pm
Thanks for the great comments, guys. It might not always be obvious, but I read them all.
Have a fantastic weekend,
Tim
Espree — March 26th, 2011, 3:00 am
Really freakin cool how consistently thorough you are. Thanks dude. Fascinating post.
Sal Jumat — March 26th, 2011, 7:09 am
Awesome post Tim! It’s so detailed and emphasized! Thanks for the info mate! \m/
Bob S. — March 26th, 2011, 7:13 am
Thanks Tim for another amazing post, and inspiration. I am going to use the post in an Intro to Marketing Class, and my wife may in her Sports & Entertainment Marketing Class. Also sent it on to the graphics teacher for all the great behind the scenes insight. Great for case studies. Thank you.
Also, going to give my teenage son 4HWW to read and sent him this. His is talented graphics artist and looking at film schools right now. Suggesting he contact Adam Patch, and letting him read through your book, and some blogs about contacting mentors.
Finally, thanks for the great quotes that I use in class for students – too often they are not exposed to enough positive ideas so love sharing inspirational quotes to them, and when come from a living person who is achieving their dreams they are especially meaningful to students.
At beginning of each semester, I finish my introduction with this quote,
“Per ardua ad astra” (Through difficulties to the stars).
Thanks again, looking forward to the next great post.
Matthew Peters — March 26th, 2011, 7:18 am
Fantastic trailer – I was blown away when I first saw it. Well worth $12k! Adam and his crew were outstanding. Detail of the shoot in this post is much appreciated.
Tim, have you thought of going the cinematic rout for your next production? It seems like a natural course for you. Directing/producing a documentary could possibly get more people to catch on to your next vision than a book.
I marvel at books like 4HB. What an undertaking. With two books under your belt, I think that director/producer Tim Ferriss is the next challenge you could be up for. Thoughts?
G — March 26th, 2011, 8:27 am
I loved that you showed the “failed” ending. And yes it was hilarious. Mostly because it sort of looked not so much as if you landed from a high jump, with a lot of energy but more like you stepped into it with a kind of “ta-da! Here I am!” feel similar to a cheap magician popping up from a puff of smoke, but with the emotion of “oh this is going to suck” on your face.
It had me laughing for a couple of minutes straight! Great work on the video in the end though. Really interesting to see this kind of behind the scenes work.
Leonard Carter — March 26th, 2011, 8:39 am
Tim,
I saw your trailer almost the day it came out and I’d been following you for a while at that point, so I already knew how much work had gone into its creation just based on your past endeavors and I was impressed right away.
What I have to say now is how consistently impressed I am by your willingness to share your processes and the costs involved, and the way you do your best to try to inspire people to follow in your success. That’s really telling about character:
Many people see life as a pie and they’re afraid if they share info about their success the way you do they’ll lose pie-share. You see life as a river where anyone can dip in and there’s enough to go around, and that gives you a vision of reality that few people are able to fully appreciate.
Just wanted to let you know that I appreciate you for it. I teach specialized courses in muscle testing – next time I’m in San Fran, if you’re around I’ll look you up and show you some cool stuff. It will be nice to turn the tables and share something with you for a change, lol.
Alex — March 26th, 2011, 10:11 am
Tim,
This isn’t about this post, but I loved the NYT article on you! As a fan for a long time, I think the writer did a great job capturing you. I especially loved this line- “Mr. Ferriss, positioning himself somewhere between Jack Welch and a Buddhist monk.”
Keep up the great work!
Paul — March 26th, 2011, 10:14 am
Excellent and detailed explanation of what it takes to produce a first class trailer
Mike — March 26th, 2011, 12:24 pm
I understand the value of having a trailer for a book release, but some parts were a little odd…..I would have liked to see the part of the guy randomly jumping over the rail left out… and maybe include some shots of “extreme sports” (ie triathlete, climbing, snowboarding) instead, as this are more applicable to people.
Yeah i know there is a budget, but still would have been cool.
Steve M. — April 4th, 2011, 4:55 pm
I kind of agree with the flying man part, but it’s creative and different where as triathlete, snowboarding, and climbing shots are a dime a dozen. One thing for me that’s missing is foley sound in the later parts of this video. Yeah, I know the music is in heavy, but if seeing is believing, than hearing is feeling. Man getting out of pool, weight lifter, runner, women with kettle weight, and flying man, all need subtle foley in my opinion. Definitely a solid piece of work, very nice!!
Logan Parker — March 26th, 2011, 1:15 pm
Fun post Tim.
I was just scratching my head on how I could create a cool trailer for my blog. Coincidental — unless you left a prob in my brain with all the mind hacking.
So I got some great pointers. Epipheo looks really cool.
The Real Josh — March 26th, 2011, 5:16 pm
This is right out of the Tim Ferriss playbook for promoting a book http://www.youtube.com/watch?v=LiVuZ-IdcyE
I think you are setting a trend in short book promotion videos. In my opinion creating an eye catching videos that get people interested and intrigued without a ton of time or words is more than welcomed.
Way to blaze yet another path.
Racann — March 26th, 2011, 7:00 pm
Just to let you know tim, before I was in doubt, to buy the book, thinking I would’ve read it somewhere on the net.
but when the Video Cam out. Dude. I end up having 4 Copies. The Video was playing literally almost everyday, the Guitar, the image of Smelly (Mark Bell) and Bmack and the Pool dude..
Man, up until this moment, The vid is playing on and on in my head.
Nice move,
Racann
Adrian — March 26th, 2011, 7:25 pm
Tim,
If you like SevenDust, you’ll really like an english hardcore punk band called Gallows. I have no affiliation with them whatsoever–I’m just a fan of good music. If you end up checking them out, I’d like to hear what you think.
Yui — March 26th, 2011, 10:24 pm
Hi Tim,
I just wanted to drop a few lines and say that the tips from your 4 hour body book has been the ultimate fat loss guide..that not only do the tips work like magic in helping my boyfriend lose so much body fat in just 3 weeks. (5 kilos in total weight loss… we are not sure of how much fat, but his waistline is 5 centimeters smaller), but it has drastically improved his health in general.
Now I’m recommending all my loved ones to check out your book. My mother is now following the supplementary diets you recommend to try to lower her LDL and i hope this will put her off the statin meds for good.
Thank you so much for sharing it with us!
Yui
BKK, thailand
Jia Jun — March 27th, 2011, 2:55 am
Awesome~~
I barely watch any book trailer around, in fact, not much of it.
This is awesome~~ Once again breaking the old rules.
Mike — March 27th, 2011, 6:33 am
Tim,
Thanks so much for the 4 hour body. Been on the slow carb diet since the 2nd week of January and have lost 32 lbs. I’m not bored yet with the foods and I’m really just getting use to massive change from my previous diet.
Mike
Patrick Hitches — March 27th, 2011, 8:02 am
Tim,
This trailer was truly one of my favorite parts of the book launch. I watched your process intensely as you launched the book and when you topped it off with the trailer I said to my girlfriend, “Tim’s a genius!” … Getting a look into the background of how you did this have become some of my favorite posts of all time! Seriously Tim, keep posts like these coming. They are learning experiences and definitely insight we all love to see.
Keep rockin your thing brother…
Patrick Hitches
Anish Patel — March 27th, 2011, 9:30 am
Great post Tim! This is an excellent example of using traditional video production to produce commercial content. We ourselves moved away from doing this due to demand on animation and video presenters but I’m glad you got a solid result. Question: would you say the creative input came from your side more or from Adam. I guess he brought your vision to life but did he come up with specific ideas to give the trailer that extra punch?
Again Congrats on an excellent trailer and we’re looking forward to seeing the next on for your new book!
Patrick — March 27th, 2011, 4:35 pm
Looking back, would you have secured music rights first? Then built the production on it?
Ending story great example of how a bad idea or execution leads to a great one. It’s about the book after all.
Being willing to play/work with the ‘bad version’ leads to new possibilities and a better one. Moving forward with good instead of looking for perfect.
Got on this by reading FHB and applying Prehab and reversing permanent injuries. Can’t stop showing people Turkish Get Up and asking ‘stability before strength’ model questions.
Thanks Tim!
herman dailybits — March 28th, 2011, 12:25 am
Nice content post.
Good news for the used gopro camera (underwater shot), you can now also buy an lcd bacpac to click on the gopro.
You can watch the video live or replay the saved video on your gopro.
I htink that the gopro is really the best price/quality HD-camera on the market at this moment
alkaraoui — March 28th, 2011, 8:06 am
Hi tim ,
I read in one of your comments that you are going to do some research about hair loss .I want to inform that i’m sure i have what you want .
One day i took a shower and sat in the living-room, my mother sat near me and look at my head saying”hey abdel your are loosing your hair , there is a lot of space in your head !!” I was really afraid …
The next day I started reading a book that i baught before (cuz i noticed that i was loosing hair ) and started applying the directives .
Today, after more than one year i’m very satisfied in stopped loosing hair and even getting the empty space filled (in my head )
I really think it’s the best !!
It will take time and effort but the result is worth
I’m sure that you will like it
send me an email
By the way i’m a big fan and u r a genius !!
thank u for everything !!
Patrick — March 28th, 2011, 11:57 am
Could you post the book name for all of us who would like to check it out and not wait for Tim to?
Benny — March 28th, 2011, 8:59 am
As I was watching the first rough cut and waiting for the ending, I was waiting to laugh based on what was said. However I actually liked it. The way it was shot looked good. With some effect like Adam said it would have been really cool.
This trailer shows that just using DSLR cameras for video is pretty amazing. Sure the lenses cost way more than that but they’re good for videos.
Thanks for writing all this out. I love behind-the-scenes movie magic.
Ki'une — March 28th, 2011, 10:49 am
Tim,
I’m also having trouble with music licensing. I tried doing it myself, but it was too time consuming. I then tooked all over, couldn’t find anyone on elance to outsource it to – if you find any easier pathways, can you please share?
Thanks,
Ki’une
Kathleen Calderon — April 6th, 2011, 8:49 am
Same issue here.
Kathleen Calderon — April 6th, 2011, 8:53 am
Oh, and I forgot to thank you Tim, for your excellent instructions on how to make the trailer. Please keep posting more such awesome articles.
Behind the Scenes on a Slick DSLR-Shot Trailer for a Best Selling Book | NoFilmSchool — March 28th, 2011, 12:05 pm
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Raquel — March 28th, 2011, 12:47 pm
Hello Tim,
I bought a low glycemic bar but now I am in doubt if I should eat it because it has “high fructose corn syrup” as one of its ingredients. Its glycemic index is between 22-28. The bar’s brand is Solo Gi. I and a bunch of people from Brazil would love to get your answer on this.
Thank you so much!!!!!
Thanh Pham — March 29th, 2011, 12:42 am
Such an in-depth look behind the scenes. I always have loved that on DVDs seeing what actually happened. I wish more people do this on their blogs. Once again, awesome content. Keep them coming Tim!
Gabrielle — March 29th, 2011, 7:12 am
I’m late to the party, but that was so freaking awesome! I love how you included the benefits into your trailer using powerful sentences. Love the idea for marketing your book. And the chemistry concoctions are cool.
Daniel — March 29th, 2011, 7:28 am
WAOW!!! After reading the entire post I can see now that $40 – 50,000 was in fact not a typo at all!! Great post! Where there is a will there is a way. I’ll bet it was fun putting it all together though, in spite of the time it took and practically taking your place apart with lights and easils!
Norbert Schulze — March 29th, 2011, 7:49 am
Absolutely amazing video! Already bookmarked the page. Looking forward to reading the book!
A follower — March 29th, 2011, 8:52 am
It’s usually the opposite, but in this case the video was much better than the book!
*Sorry*
Lara Skye Baddour — March 29th, 2011, 12:54 pm
You’re hot!!! : )
Rena Nicole — March 29th, 2011, 3:07 pm
Thank you for opening people up to the possibilities of media marketing. After reading both of your books long and hard, over and over again, I feel that I’ve finally decided the path I’ll be leading from here on out; integrating all of my talents as an actress/educator and model, etc., into a TV Show that going to have people seeing the world in a whole new light. One of these days, I’d love to meet you and give you a big hug for being so “cool”. Thanks for expressing your perspective on living life so fully, and being one of the few who actually seeks the “real deals” out there. Peace!
Chiao Kee — March 29th, 2011, 5:04 pm
Tim, you are a nutbag! And I love your stuff! I was almost having a stitch from laughing so hard while going through the 4HB book. It was insane!
I lost five inches in the first two weeks. Have not measured myself since as I have been travelling for the last four weeks. Had to go off the AGG and PAGG because of severe acid reflux (and also on advice from my kinesiologist). My goal this year is to look SUPER H.O.T and to get on the cover of TIME magazine. So watch out world, I’m on fire and sizzling! Oooh la la~
Chris "Seth" Jackson — March 29th, 2011, 7:42 pm
I read this post hoping for insight into DIY filming. Instead, the part about the music licensing is what caught my attention.
In today’s age and with the mainstream music industry in decline, having to jump through hoops like that is just archaic. This strikes me as an opportunity for a small company to revolutionize music licensing for today’s market.
Or for an independent band to knock down all hurdles and allow easy licensing directly from them. I know bands that are just dying to have a chance to get into film or commercial.
Tim, I hope you don’t mind, but I’m going to use this as the source for a new blog post on my site.
Oh, and my site I created by being inspired by The Four Hour Work Week. And I lost 20lbs using The Four Hour Body. Thank you, and I look forward to your next work!
Steve — March 29th, 2011, 8:52 pm
Absolutelty God-like post Tim!!
shreev — March 29th, 2011, 8:57 pm
Absolutely orgasmic!!
Tim for the Nobel Peace prize?!
kelvin — March 29th, 2011, 10:37 pm
Tim, that video was so effective. I had been anticipating the book for a while, but when I saw the video, I was like, that was over the top in a great way. I became giddy as a school girl to get my copy of the book. Truly awesome!
Kelvin
Hendrik — March 30th, 2011, 3:45 am
The iMovie trailer feature is also a cheap alternative to produce a cool trailer. Here is an example: http://www.youtube.com/watch?v=G1vii9AB7Rk
Dre Baldwin — March 30th, 2011, 7:34 am
First time commenter, long time reader. I’m a professional athlete that bought 4HB even though I saw it was aimed at the “common (wo)man,” but knowing there’d be at least one gem in there that even I could learn and profit from. Not even finished reading yet but I was 100% on. Great work, Tim — I will continue to follow your content.
Gary Deagle — March 30th, 2011, 10:58 am
Very nice, sir. Im digging the sevendust as well.
Michael Berne — March 30th, 2011, 12:08 pm
it’s been three months of waking up, having breakfast and watching this trailer. every day. i haven’t seen anything like that ever, such an energy-impacted, boosting in all finest directions, video-drink…
thanks to all of you guys in front and behind the scenes
you already did the impossible
George Tee — March 30th, 2011, 5:09 pm
Hi tim, I find the video trailer fantastic,unique and straight to the point. It looks like a commercial video for a huge sport event seen on tv, it is very professional. The collaboration of you and Adam Patch was great. A nice way to start promoting the book, the 4 hour body and probably the most effective way.
Jeroen Swart — March 30th, 2011, 9:30 pm
Very n.i.c.e post, awesome content, motivating and thanks for me looking “behind teh curtains”. Jeroen from Holland
David — March 30th, 2011, 10:54 pm
Sweet video. Good sound. Was wondering why I didn’t hear any thumping, splashing, thudding, or other hard-core sounds besides the music. Was there a reason you left out sound effects?
Also, I picked up 4-hour / week book (ironically from my boss’ book shelf) and started reading. I got to your challenge–contact celebrities–and thought I’d start with you. Would enjoy meeting / talking with you. If I came to San Fran, would you care to do tea some time? Are you ever in SC?
John Briner — March 31st, 2011, 12:16 am
Hi, Tim. I just stumbled across your post. Let me commend you first for your excellent book trailer. I find it really entertaining, refreshing, and of course, one-of-a-kind. It’s a nice way to disseminate your message and it’s not everyday that I see a book trailer. As for your tips, I’m not really into DIY filming because of the technicalities and what-nots, but overall I find them very helpful. Thanks for sharing this wonderful post!
Ron — March 31st, 2011, 1:43 pm
I’m a U.S. Army officer who got lazy and let myself go after several surgeries to fix my leg. I can’t fault anyone but myself and finally a Division Commander came along and told be to shape up or get out.
I decided I liked my job so I started to shape up. One day I saw you on Dr. Oz and said, makes sense, I’ll try it. So I cut out the white foods, eat lots of veggies and more fish now than before. I haven’t been brave enough to have a carb pig out because I have a lot to get off to get back into standard.
I can say that in the last three months I’ve gone from 325 to 275 and have more to go, but the progress is very noticable. I use the ice packs on my neck and back at night and I was getting a good hour of workout every day on the stationary bike which is all I can do due to other injuries. I’m hoping for the same loss for the next 50lbs, but I know I have to follow this carefully.
If you have any further advice on how to continue the loss without the plateau I’m interested. Also bought a kettle weight and have to use this carefully but I’d like advice where to go on how to do low impact with it to get the best workout.
Thanks for your hours of research and encouragement,
Ron
Tim Ferriss — April 20th, 2011, 10:12 pm
Congratulations, Ron! That’s fantastic progress. Just keep up the faith, follow the rules, and your progress should continue.
Please keep us posted!
All the best to you and yours,
Tim
Ryan Bradley — March 31st, 2011, 2:50 pm
Great job on the trailer Tim. Then as you read through, the blog post is also a great trailer lol.
Tom — March 31st, 2011, 4:43 pm
The trailer kicked ass. As a photographer, I always like to see the pre and post-production of images like you presented for the guy deadlifting 600lbs. Plus, that’s just a shitload of weight.
LB Lownes — March 31st, 2011, 6:38 pm
I didn’t know how to contact you but I figured the best way was through your blog. I go to East Hampton highschool curently and a teacher mentioned to me that a former student of his was in the New York Times, I read your article and I was really interested in everything you believed in. I am trying to attend Brown and I really want to set my resume apart from everyones else, so I started a teen fitness club for kids to exercise twice a week and do dynamic excercises like yoga, trx or spinning. If your ever in East Hampton or have any advice for the member of my club anything would be great! Even if rounding respond I think it’s really cool just in general what you do.
jake carvey — March 31st, 2011, 9:30 pm
I definitely think Tim landing could have been edited and/or speed changed to work “better”. Whether or not it would still be silly, can’t say for sure.
Also, re: music, don’t deny the power of today’s stock music market. Audiohive.net, Beatsuite.com, Jamendo.com, and others are putting out some pretty good stuff, much better than the previous decade.
In addition, Smartsound’s SonicFire can deliver some nice results – shallow learning curve, but still quite powerful.
Also, check out VideoCoPilot for some useful dramatic scoring solutions.
Jeff — April 1st, 2011, 3:00 am
Hey I wrote a short story inspired by 4-hour work week.
It’s 401 words long and I just felt like sharing it with him but I can’t find where to send it to.
I don’t have twitter but I’m willing to make one.
Other than that, not sure what to do from here.
Melinda MH — April 2nd, 2011, 3:54 pm
I actually have a question for those of you who have been doing this for awhile. My husband and I are just finishing day 6 (very much looking forward to tomorrow’s treats!) Today he’s feeling low energy and thinks it might be the lack of carbs?
Any thoughts? Suggestions? Thus far the week has been easy, satisfying and fun. Not hungry and no desire to snack. Nice.
Adam — April 3rd, 2011, 3:42 am
Very interesting and you can see how its true what they say that if you have great advertising you can sell anything
Tarin — April 3rd, 2011, 9:14 pm
I absolutely loved this video!!!! the cuts, the angles, the video quality, the feel….I mean everything about this video WORKS! its so awesome!!
I used to work in television as a Production Assistant and one of the things I learnt to do was produce small features. The editors I was blessed to work with did an amazing job and seeing this just brought home how much FUN it was putting images together along a storyline and bringing it all to life onscreen! I’ve been trying to do my own video work but my ultimate goal is get to the point where my work looks as good as this does! You’ve inspired me to really forge ahead to realizing this vision. Keep it up!!
Tarin — April 3rd, 2011, 9:17 pm
oh…I work under the name ‘Jamaicanspice’
Tegan Haining — April 4th, 2011, 4:05 pm
Hi..
Thanks so much for such a detailed account of how you made this trailer. I’m just starting out filming workouts and cooking demos (just got my video camera yesterday woohooooo!!!!), so this will be a great help!
Tegan x
patrick — April 4th, 2011, 10:47 pm
It’s cool to see all of the production that went in to making that film. You guys crammed a lot in that two day period. Keep the inspiration going.
Matt D H — April 5th, 2011, 9:58 am
Great article Tim. I love seeing the amount of work that goes behind video. (especially web video) I have been wanting to put video on my site for a while but don’t want it to look bush league. Once again you’ve inspired me to take action and at least try to make a video.
Twinkie — April 5th, 2011, 12:11 pm
Fantastic marketing! This is something I will definitely keep in mind for my future books…
Thanks!
mohan — April 6th, 2011, 3:17 am
Nice information,i will definitely do this for my future products…
thanks
Jason — April 6th, 2011, 11:55 am
I have been working with video for a few months now. I haven’t created anything like this but it is pretty impressive what you can do with a a $120 HD camera and windows live.
BL — April 6th, 2011, 1:46 pm
Very inspiring.
First 20 secs reminded me little bit of Kyle Cooper’s title sequence of movie Se7en. http://www.artofthetitle.com/2008/03/26/se7en/
Klaus B — April 7th, 2011, 4:32 am
Tim,
in your book under “The Forbidden Fruit: Fructose” you mention that Fruit Juice is actually bad, particularly for men. Basically, that it messes with your iron and Albumin levels.
I cannot find any supporting evidence for this in any medical information and in fact, what the medical information suggests is that if your iron levels swing wildly like this that there may in fact be someone medically wrong with you? Further, is it possible that this rapid chance is in some way tied to the particular high protein slow card diet?
My wife is sceptical about this data. We have two boys and we have tended to drink a lot of juice in our family. Is your insight here suggesting to massively reduce or cut our fruit juice altogether from their diets?
Do you have any independent evidence you could point to to help establish the view that fruit juice is bad for men, or have I completely misinterpreted what you wrote in your book?
Fabulous book btw! Am loving it!!
Klaus
Chiao Kee — April 7th, 2011, 3:08 pm
Klaus,
I’m no expert but in reading your comment, I am curious as to what you mean when you say “we have tended to drink a lot of juice in our family.” Are these the commercially processed juice bought from the supermarket? Or do you juice them yourself from fresh fruit?
If you currently drink commercially processed fruit juice, I would say they are not the best sources of nutrition. Most are made up of a lot of sugar – which is not really a healthy choice anyway. The process of making the juice also reduces the nutritional content of the juice.
If you make your own juice, are you juicing with the right equipment? Enzymes etc are destroyed by heat when fruit is juiced in the wrong equipment, so that also defeats the purpose.
Just wanted to get that clarified before getting to the real question of whether or not fruit juice is good for you (which I’m not qualified to answer anyway! Haha!)
Klaus B — April 7th, 2011, 8:15 pm
@Chiao,
thank you for your kind reply. I am aware if the nutrition issues with manufactured fruit juice. What I was particularly interested in was the stated impact on Iron levels and Albumin.
that seemed a startling finding and am curios to understand it better.
Pat — April 7th, 2011, 2:58 pm
I just finished reading the book, but I am still unsure as to how many carbs in grams I can eat per day. Especially since beans tend to be high in carbs,so I’m not sure why I am encouraged to eat so many of them…..for protein, carbs or fiber? But I would find it helpful if I had a “goal” number per day.
Any concern of ketosis on this diet due to low carb intake? I seem to be eating about 100 carb grams or slightly over that daily. Is this a good number or too high? Love the concept….but I want to eat fruit, cause it seems like I am depriving my body of something good. Prior to starting this diet, I didn’t really eat a lot of fruit, usually 1/2 a piece 2 or 3 times a day, I tended to eat more veggies. It appears as though grapefruit might be okay?
Any input would be greatly appreciated!
Barry Graham — April 8th, 2011, 11:48 am
The low carb diet in particular the cheat day on Saturday is perfect for Jews who observe the sabbath. On that day we are supposed to enjoy our food. It’s good that you suggest Saturday as the cheat day (although for us it starts on Friday night and lasts all Saturday) even though you are not Jewish!
Onecept — April 8th, 2011, 12:02 pm
Same questions as Pat, not sure about fruit…
Mariano — April 10th, 2011, 12:44 pm
Waooo ohohoho nice post! thanks for sharing..
Lisasinspired — April 11th, 2011, 2:50 pm
Kia ora Tim
Just had to say – I like the ending of you hitting the floor – I wasn’t laughing I was amped! The finished trailer is awesome; kudos to you, Adam and the team that put this together. It’s great to see some new techniques – like a video trailer – for a very established industry. Books are exciting but they are not usually promoted as such.
It’s great to see all of your ‘life hacks’ in 4HWW, 4HB, blog – I reckon the Matrix is real and you’ve cracked it!
Cheers
Lisa (another Kiwi)
Marshall Wayne — April 12th, 2011, 6:34 pm
Thank you so much for posting this Tim. I’m a novice video guy who uses my 7D, green screen, and After Effects on a daily basis. Seeing the behind the scenes of professionals has my brain absorbing information like a sponge.
Thank you so much. It’s a tremendous inspiration.
Josh — April 17th, 2011, 4:38 pm
Great post on productions. You really got a deal on the video. And Adam will do great in the productions world.
Juan - Vender en internet — April 18th, 2011, 11:50 am
I really enjoyed the trailer Tim. I now feel inspired to make a trailer on my own. Thank you very much.
Regards,
Juan
Shane F — April 18th, 2011, 1:56 pm
Tim!
So excited to read this post. When we first saw your trailer it inspired me and my friends to take action on a small project idea we had. We have all been avid 4HWW readers and are constantly challenging each other to get outside of our comfort zone by testing muses.
We set out with our limited experience to create a 90 second trailer to inspire people to get off their couches to move and look at their world in a different light. Our hope is being able to produce a feature length 90 minute film to really do the trick. Using what limited resources and connections we all had were able to make it happen in no time. We’re now on kickstarter and have already surpassed our fundraising goal in about half the total time available.
We did all the filming and editing ourselves and found an amazing composer to create an original score and what a difference it makes. So far we’ve raised more than our base goal, been scouted to appear on an international outdoor film tour, and been approached by several organizations that are interested in having a substantial stake in the film. We couldn’t have gotten here without your inspiration and wisdom.
Thanks a million and we hope you can enjoy our film. We sure had a blast putting it together.
Tim Ferriss — May 2nd, 2011, 11:38 am
Shane, the film looks AWESOME! Can’t wait to see it, and congrats for making it happen. Ideas can become something incredible once you let them out of our your head
All the best — keep it up,
Tim
Mike Taylor — April 19th, 2011, 3:05 pm
Awesome Tim! I am becoming a huge fan. I thought originally that your fourhourblog was just some marketing gimmick used in the books but you share it all. Thanks for taking the time. Mike
Jozudave — May 3rd, 2011, 7:22 am
The video looks very polished and quite inspiring too! Which I suppose is the whole point
My friend gave me your book last week as a pre-30th birthday present so I have about 60 days to lose (or convert) around 10kgs so I can look back to my best before then at the end of June. We’ll see if I can actually manage that as I don’t want to push things too far too quickly, but any impact will be happily received. Particularly by my girlfriend!
So today is officially the first day of my Four Hour Body regime!
Luckily I already eat a lot of the recommended foods such as all those delicious veggies like broccoli and spinach and I’ll mainly be upping my protein intake and removing all white carbs and replacing with beans and so on. I’ll miss the beer though!!!
Next week I move on to stage two and get a kettle bell! Good luck to everyone else out there trying to change their body for the better!
Jozudave
Magnus — May 12th, 2011, 9:11 am
Hi.
Awesome trailer. Have the book and going freak atm
Offtopic: I found this gym in my small home town.
I have no other relation to it other than I workout there.
What’s special about it is that they have negative workout machines wich add 40% load on the negative. Thought you might find this interesting.
Here’s the web address.
http://www.x-force.se/
Keep up the good work and thanks for a really good book.
regards
Magnus
Cliff the weight loss plan guy — May 20th, 2011, 3:51 pm
That trailer was hard hitting great music well syncronised with awesome action. Great video hits the point really grabs your attention. Great stuff!
hillary — May 21st, 2011, 10:38 am
Hi Tim we have an amazing first to market armpit stain remover called PitStop recently mentioned in the Wall Street Journal. It is selling so well and we want to get it into the hands of distributors without paying the costly fees associated with trade shows do you have any suggestions? We are based out of South Florida.
Ellen — May 24th, 2011, 5:24 pm
THIS DIET SUCKS!!!!!!!!!!I I am a 44 year old woman and I have been on this diet for 5 weeks with my husband who continiues to lose 2-3 pounds a week and I am ready to kill him, and have followed it to a t.The first week I lost 2 pounds the next thrree weeks I didn’t lose anything and last week I gained a pound. WTF am I doing wrong. Every morning I have a spinach omlet and a half a cup of beans measured. For lunch I have a a half a cup of beans measured 8 ounces of chicken breast and 2 cups of shredded Romain with salsa as my dressing. For dinner I have a dfferent vegatable but the same amount in weight and the same amount of lean protien and a half a cup of beans measured. I don’t get hungry and I don’t snack during the day. I am so frustrated.
Saturday is my cheat day and believe me I am eating enough calories on my cheat day.
Charlie Hoehn — May 25th, 2011, 1:24 pm
Ellen- Have you measured the inches you’ve lost? A lot of women don’t lose weight, but inches.
Keep in mind that losing fat doesn’t always budge the scale as much as you’d hope.
JasonN — May 25th, 2011, 2:22 pm
Ellen, 1) you’re not hungry 2) you’re not cheating and 3) you’re eating healthier. That means you’re likely improving your blood chemistry, lowering cholesterol and improving your chances of avoiding cancer and heart disease. If you don’t [know] this is true, you’re not doing what Tim suggests: get measurements, get labs. It’s important to know what’s going on in your body, and weight is the absolutely WORST measurement to use as a gauge for success.
BTW, I too haven’t lost much weight (since dropping the first 20 lbs or so), and am a bit frustrated. But, my labs look amazing, cholesterol is down from “oh, you gonna die” to “wow, keep doing whatever you’re doing.” I’m no longer suffering from diabetes and don’t have to take ANY of my medications. Oh, and I actually know what I can do to accelerate the weight loss. So, I’ll share what I’ve found to help you along with that also.
One more really important factor: thyroid health. Have it checked. If your thyroid is unhealthy, you’re going to have a hard time losing weight. While you’re at it, there’s a list of things a good internal medicine practitioner would check to tell you what may be blocking fat loss. You didn’t list drugs, but there’s a laundry list of medications common to overweight folks that would stop weight loss in its tracks. I had to drop a few to expedite my health recovery, drugs that were necessary when I was eating junk.
1) You’re eating chicken. Is it chicken filled with preservatives, chemicals and drugs? If it’s not specifically sold as drug free, chemical free chicken, I assure you it’s jam packed with stuff that preserves your body’s cells and changes your body chemistry. Preservatives are known to slow the body’s decomposition. It’s such a problem in the modern world that they have body farms to create new standards for forensics to determine time of death because human bodies no longer decay at the same rate they did 50 years ago. If your skin doesn’t decay as quickly, your fat doesn’t either. Stop eating chemicals that preserve your food and you’ll stop preserving your fat. Only eat meat that is legitimately organic and vegetarian (meaning you’re not eating animals that eat animal products).
2) Move immediately before meals, and 1.5 hours afterward if you can. Not a big deal, just do something besides sit down after you eat. Tim offers HIT options, like air squats and wall pushups (outs).
3) Drink more water. Set out a gallon a day, and drink that in addition to the water you drink during your meals.
4) Don’t drink diet drinks, or any kind of sodas. It makes a huge difference.
5) Change up your breakfast. 6 eggs would get you there faster than two small chicken breasts. BTW, it’s in the book. Tim encourages his dieters to eat eggs. Some proteins hit your system faster. I used whey my first month and it really made a difference.
6) Ice pack on the upper back. It helps, and it works!
7) Measure stuff that matters. Measure inches, exercise ability (like how many pushups or air squats you can do before giving out). If you want to be thin, just stop eating and starve yourself skinny. If you want to be fit, this diet will work just fine if you do it exactly as prescribed. You can be skinny and fit, but sometimes you’ve got to build muscle and internal organ health to get to skinny the healthy way.
8) Eat lentils. The lysine in lentils really makes a big difference. They also have much more protein to carb packed in.
CC — May 26th, 2011, 8:59 am
Hi Tim,
I can totally relate to the pot belly stomach you mention in 4 Hour Body, that even the thinnest of women have. Any other suggestions than the hip flexor stretches and planks you can help provide? I’m sure diet has to do with this too. I’ve also been doing the good ole cat vomit excercise.
Thanks!
CC
Micha Rautner — August 3rd, 2011, 6:45 am
Wow really nice, the picture i like the most, is the guy lifting 500 pounds! I do have to work out a bit, until I can make that!
Luke — August 18th, 2011, 10:21 am
Wow thanks Tim for the insights and the work that went in behind the couple minute video and what it took.
Jack Fielding — September 25th, 2011, 6:00 pm
Tim,
You mentioned such videos easily costing $40,000-50,000 and $100,000 with a production company… I am looking to start a company of this kind, but cannot find many such companies through googling. Can you list any you know of?
Justin Vincent — October 24th, 2011, 2:44 pm
Tim,
I have been following your studies since the release of 4HWW and this article is great. Earlier this year I was working as marketing director of Rebounderz Indoor Trampoline Arena. When I was brought in, there was little attention being payed to internet marketing. Being a musician, I wrote a song and had a group of passionate videographers help me to build this promotional video to assist in developing interest in the sport and franchise, all was done for less than 800 dollars. I will post the link to the video to give other entrepreneurs a look at what is possible on a budget when finding the right hungry individuals. Thanks again for the wealth of info your blog and books have provided me!
-Justin Vincent
Taylor — October 30th, 2011, 2:25 pm
[Comment moderated]
Thanks for the great post. I think this would be a really cool idea for a product that our company has just began producing. THis post has made me really consider making a product trailer.
We Will Get Back on all Fours Quick — December 30th, 2011, 10:40 am
You know thus considerably in the case of this subject, made me in my opinion consider it from so many varied angles. Its like women and men don’t seem to be involved unless it’s one thing to accomplish with Woman gaga! Your own stuffs nice. Always deal with it up!
Mae — April 13th, 2012, 8:59 am
The clips of raw footage, before editing and everything, look sort of gritty and dim and everything else, which is how my footage always is… but I have yet to figure out how to get that finished, professional look. What do you do in the editing process to make the quality look so great in the final video?
How To Produce A Cinematic Trailer In 6 Days (For Under $1,000) | Vince Wong — December 21st, 2012, 4:20 pm
[...] the scenes’ case study Tim wrote last year. It’s a 4HWW blog article titled “How To Make A Trailer For Your Product (or Book)“, based on the success of The 4 Hour Body [...]
Judi Bola — January 12th, 2013, 9:59 pm
Really enjoyed the trailer Tim. This was such a cool idea. I remember seeing you tweet way back about wanting to make a movie trailer for the book so it’s cool to finally see how it all came together. Awesome stuff.
Malia O'Neal — January 29th, 2013, 5:11 pm
This trailers are cool and great marketing tools. Sweer.
Anton Volney — April 11th, 2013, 12:44 pm
This was a pretty radical post Tim. I still remember this trailer as being jaw-dropping amazing!
Isabelle Arnold — April 15th, 2013, 10:34 am
Wow, Tim! Your posts are so generous with free content and details. My sister is a professional film maker, and she is looking for niches. Of course, I sent her a link to this post. Thank you so much for sharing your joie de vivre!
Tim Walker — May 4th, 2013, 11:45 pm
Tim,
This is an awesome post. The entire post was inspiring and generated so many ideas as I was reading it. The breakdown of the production process was very helpful, and provided plenty “take-aways” that I will be applying to future video marketing efforts.
Your ending words, related to how larger dreams are easier to accomplish than mediocre dreams, really spoke to me. Man, you hit it on the head!
From the beginning, you planned to do a style of book promotion video that had never been done –to this magnitude– and you accomplished that. It took a lot of time, energy, planning and commitment, but the end result was all worth it. Setting your sights on a smaller vision for the video would never have produced all the ingredients that were necessary to make it this much of a success. I totally get it!
I am truly inspired and will be raising the bar on my current and future goals. Thank you so much for helping me refocus!
Tim Walker