It was just past 5pm EST in Manhattan, and I’d been on pins and needles all day.
The report was coming in any minute. All attempts to nap earlier, despite two hours of sleep, had failed. There would be no rest on this Wednesday.
Now, in the lobby of the ACE Hotel, a few friends — including my agent, Steve Hanselman, my assistant, Charlie Hoehn, and my brother from another mother, Chris — had gathered with me to drink champagne. No matter the outcome, it had been a hard-fought battle over three years. THREE YEARS. Hospitalizations, surgeries, you name it.
I stared at the floor, reciting the reasons why things could go right. Most of them were silly and superstitious. Then my internal devil’s advocate chimed in with the reasons other books would beat me: better retail placement, celebrity authors, dedicated TV shows, etc.
“It’s here.”
I looked up. Steve smiled and handed me his Blackberry:
The following is an excerpt from the appendices of The 4-Hour Body, which explores a common question: Can self-experimentation be valid at all, compared to placebo-controlled studies?
As we shall see, self-experimentation need not be extreme (I do the extremes so you don’t have to), and you can make significant discoveries with a sample size of one.
I’ll let a professional, Dr. Seth Roberts, explain how… Read More
The “LapDawg” earns $10,000-$25,000 per month for Tonny Shin.
In the last four years, I’ve received hundreds of successful case studies via e-mail, and more than 1,000 new businesses were created during a recent Shopify competition, but I’ve presented only a handful of a case studies.
In this post, I’ll showcase three successful muses inspired by The 4-Hour Workweek, including lessons learned, what worked, and what didn’t. Income ranges from $1,500 – $25,000 per month… Read More
“Whenever you find yourself on the side of the majority, it is time to reform.”
- Mark Twain, 1904 notebook
For The 4-Hour Body, I wanted to do things a little differently. The above video trailer is one of those things. This also marks the launch of the official 4-Hour Body site.
It was directed, edited, and animated by the incredible Adam Patch. Detailed bios of the athletes featured are coming in a more in-depth “behind the scenes” post on how the video was made.
The music is a new track — Splinter — from one of my all-time favorite bands, Sevendust. How did I finally connect with them? Through Twitter with your help, of course :) Sincere thanks to the uber-consigliere Aaron Ray at The Collective in LA for making the permissions happen.
I wrote at least 50% of the new book to Sevendust’s music, depending heavily on the latest Cold Day Memory album and their virtuosic live acoustic album, Southside Double-Wide.
So, what do you think of the trailer? I was even considering doing some Ninja Scroll-style animated shorts.
Should I do more video or animation? For a rare change, I ask that you don’t tell me here…
Please let me know in the video comments on YouTube! (There are even some amusing haters you can chat with) For a host of reasons, I only have 24 hours left to make the video “pop” on YouTube, and comments are extremely helpful for this, as is traffic and views.
