Archive for November, 2010

November 28th, 2010

Engineering a “Muse”: Case Studies of Successful Cash-Flow Businesses 444 Comments

Topics: 4-Hour Case Studies, Muse Examples

This post has been in the works for a while.

One common challenge for readers of The 4-Hour Workweek is the creation of a “muse”: a low-maintenance business that generates significant income. Such a muse is leveraged to finance your ideal lifestyle, which we calculate precisely based on Target Monthly Income (TMI).

In the last four years, I’ve received hundreds of successful case studies via e-mail, and more than 1,000 new businesses were created during a recent Shopify competition, but I’ve presented only a handful of a case studies. Here are a few dozen we’ve covered:

How to Sell 10,000 iPad Cases at $60 Each (and Other Lessons Learned)
18 Real-World Lifestyle Design Case Studies [VIDEOS]

In this post, I’ll showcase four successful muses inspired by The 4-Hour Workweek, including lessons learned, what worked, and what didn’t… Read More

November 25th, 2010

How to Become a Model Photographer in Brazil 387 Comments

Topics: 4-Hour Case Studies, Mini-retirements


Photo: Jeremiah Thompson

Before hiring one of my assistants, Charlie, I asked him where he wanted to be in 6 and 12 months.

I made him define what he wanted to have and what he wanted to do in both timeframes. At the top of the list was a mini-retirement to Thailand or South America.

Done and done.

Charlie just returned three weeks ago from Buenos Aires. It was there he developed a rather keen interest in Brazilian girls, who were visiting Argentina as tourists. Two weeks ago at around 2am, while preparing the new book launch at my house, he somehow accidentally (riiiiight) got stuck in a Flickr slideshow of Brazilian models.

The photos belonged to someone named Jeremiah Thompson.

Digging a little deeper, it turned out that Jeremiah had an incredible story. Two years ago, he decided he wanted to become a professional photographer of Brazilian bikini models. That, and he wanted to get married. Despite the fact that he was from Montana and had no training, he made both happen in record time.

This is his story… Read More

November 21st, 2010

How It Works: Clinton’s “Reality Distortion Field” Charisma 221 Comments

Topics: Mental Performance, Presentations


One piece of the puzzle: getting eye contact right. Not evasive, not creepy — just right. (Photo: Mr. Theklan)

This is a guest post from Michael Ellsberg, a good friend who’s spent the last several years studying interpersonal persuasion and language (spoken and unspoken).

He has performed hundreds of tests in the field as the creator of Eye Gazing Parties, which resembles speed-dating with no speaking. Elle magazine called his parties “New York’s hottest dating trend,” and for good reason. Having attended one party, I can attest: three minutes of staring into someone’s eyes tells you more about them than ten minutes of talking.

In this post, he deconstructs Bill Clinton’s so-called “reality distortion field” into elements you can practice for business or pleasure. Don’t miss the play-by-play video demonstration… Read More

November 4th, 2010

8 Exotic Destinations You Can Afford 229 Comments

Topics: Travel


(Photo: Stuck in Customs)

This is a guest post by Tim Leffel, a travel destinations expert who has dispatched articles from five continents over a period close to two decades.

Think world travel needs to be expensive? Think again… Read More

November 2nd, 2010

How to E-mail Virtual Assistants (or Any Assistants): Proven Templates 148 Comments

Topics: 4-Hour Case Studies, Outsourcing Life


(Photo: Alan Clark Design)

[Tim's note: This is a guest post by Ramit Sethi on two of my favorite topics: one-shot-one-kill e-mail, and creating policies so you never repeat things. Also important to note: great VAs will use templates for answering *your* email; my assistant Amy uses more than a dozen specific templates to handle my inbox overload.]

Enter Ramit

Why is communicating with virtual assistants so hard?

When I first started using virtual assistants (VAs), I tested assistants from India, Bulgaria, and Israel. But I spent most of my time frustrated with the quality of their answers. How many times have your friends said, “Why don’t you just have your VA do that?” and you sigh because you know: they should be able to it, but you just can’t trust them to do it.

Right?

Other times, you email your assistant, saying, “Please book me a roundtrip flight from SFO to NYC from 3/19 – 3/22″ and you have to endure five back-and-forth emails before it’s done… leading you to wonder why you didn’t simply do it yourself.

No one wants more email. I always try for “one and done” emails, meaning when you send an email, it should get done the first time.

Fortunately, because I’m a huge weirdo about time management, I’ve spent over 65 hours optimizing my emails to VAs. Here are three examples of emails that get you answers in one round.

After reading the templates below, you’ll be able to write a crisp one-and-done email that gets you results — the first time. I’ve used these techniques to recover those 65 hours in 3 months and cut back-and-forth emails with my VA by over 80%… Read More