Book Launch 101: Media Hijinks, Amazon Timing, and VIP Treatment for You 161 Comments

Topics: Uncategorized


The last 72 hours – that’s me on the right. (Source: AgentGenius)

I opened an appropriate fortune cookie last week: “A calm sea does not make a skilled sailor.”

It’s important to always have a Plan B.

Take, for instance, a book launch. It’s easy to miss the bestseller list if you don’t have a contingency plan for when things go wrong.

This is exactly what happened to me in the last 72 hours, and my Plan B involves giving away lots of goodies.

Today is December 15th, and the new Expanded and Updated 4-Hour Workweek is officially out!

It’s a vastly superior book, and new material includes:

• More than 50 practical tips and case studies from readers (including families) who have doubled income, overcome common sticking points, and reinvented themselves using the original book as a starting point.

• Real-world templates you can copy for eliminating e-mail, negotiating with bosses and clients, or getting a private chef for less than $8 a meal

• Fully revised resources – the latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.

I wanted the launch for this new expanded edition to be as elegant and effective as possible, as I’m also on deadline for the new Becoming Superhuman guide to hacking the human body.

Instead of the usual 4-week launch plan with extended marketing and media, I decided to compress almost all of it into one week. This week.

To make it all work, I would have to combine pre-orders and sales from this week. Weekly New York Times lists are tabulated from Sunday to Sunday.

Alas, that’s when things got all screwed up, hence Plan B.

- Late last week, readers began to tweet that the book was already shipping, despite the official on-sale date of today. I’ve seen a few friends screwed in the past when their pre-orders were split between two weeks. They missed the NYT lists, which is critical for any snowball effect.

- Three national media spots were canceled this week due to scheduling conflicts and producer mix-ups.

Time to reset and bring out the big guns.

Plan B

Sometimes, size matters.

Now is one of those times, and I’d like to ask you a favor. Please consider the following.

This is for the next 24 hours only. It expires 2pm PST on Wednesday, 12/16/09.

If you’ve ever wanted to give The 4-Hour Workweek as a gift, or if you think you will, I’ll offer the following, with goodies attached and important details at the end:

Buy 1 copy (or use your older edition) – Participate in a 2-hour live Q&A with me on 12/22. It will focus at least 50% new material. No email receipt needed, but familiarity with book will be important.

Buy 4 Copies – Free signed, advanced copy of Becoming Superhuman when it comes out later in 2010. It will be one of Random House’s biggest releases, and you will see it even before most media.

E-mail Amazon receipt to bonus@fourhourworkweek.com with subject line “4 copies”.

Buy 10 Copies - The above signed copy of Becoming Superhuman and 1 full year ($120) of DropBox’s 50GB back-up and synching service for free, which I use and which appears in the book.

This makes the ten copies, in effect, free.

E-mail Amazon receipt to bonus@fourhourworkweek.com with subject line “10 copies” (we will have to confirm quantities, of course).

Buy 100 Copies (limit 20 spots) – Buy 100 copies here and get all of the above (Superhuman, 1-year DropBox), as well as a VIP invitation to a private bash I will be throwing in San Francisco on Friday, Feb 26th.

Dine and hang out with me and my best friends from tech and all over the world. It will be an evening to remember much like this, which was hosted on a functioning WWII warship, but even cooler and crazier.

Buy 1,000 Copies (limit 1 spot) - Buy 1,000 copies here and get all of the above (Superhuman, 1-year DropBox, VIP dine/party) and a full day of consulting with me on whatever topics you desire. I will fly you from anywhere in the world to San Francisco, where I will cover all meals and entertainment for 24 hours. One friend or business partner is welcome to attend if they cover their own travel and hotel.

Again, the above are valid for the next 24 hours only, ending at 2pm PST, Wednesday.

Some Details

What if I already ordered the new book?

No problem. Just combine the Amazon/online receipts in one email to bonus@fourhourworkweek.com with “4 books” (for the 4-book bonuses) or “10 books” (for 10-book bonuses) in the subject line.

What if I want the bonuses but don’t need 100 or 1,000 books?

Also no problem.

I’ll find a home for them, or you can sell them, or you can give them to a non-profit. There may well be a tax write-off if you do the latter, but you’d need to chat with a real accountant first to get it right.

Do Kindle and audiobook versions count for the Plan B bonuses?

Unfortunately, not for anything other than the live 2-hour Q&A next week.

Kindle and audiobook sales do not count for the New York Times list (f*ing ridiculous, I know), and this is an emergency list-recovery measure to compensate for the Amazon mix-up and cancelled major media.

Obviously, if you buy one of the formats that don’t count towards the list, have ever bought the book, or even read the blog, I’m still thankful!

Un abrazo fuerte :)

Tim

Posted on December 15th, 2008

Comment Rules: Remember what Fonzie was like? Cool. That's how we're gonna be -- cool. Critical is fine, but if you're rude, we'll delete your stuff. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation! (Thanks to Brian Oberkirch for the inspiration)

161 Responses to “Book Launch 101: Media Hijinks, Amazon Timing, and VIP Treatment for You”

  • Brendan Wenzel
    December 15th, 2009
    3:05 pm

    Those are some amazing gifts Tim. What a great Plan B.

  • Kyle
    December 15th, 2009
    3:07 pm

    I pre-ordered my copy months ago, can’t wait for it to get here!

  • Jet Set Life
    December 15th, 2009
    3:09 pm

    Hi Tim,

    Excited for your launch! You deserve nothing but great things. You have really changed the quality of my life. Thank You.

    Best,
    Rob

  • sos media
    December 15th, 2009
    3:13 pm

    Gets the heart pumping a bit. Nice plan B.

  • Brendan Wenzel
    December 15th, 2009
    3:14 pm

    I will second Rob’s comment!

  • Brenden Mulligan
    December 15th, 2009
    3:18 pm

    Please let everyone know when the 1000 copy prize is taken. Will be interested to see how this works out for you. Sucks about Amazon.

  • NerdFitness
    December 15th, 2009
    3:26 pm

    Hey Tim,

    Just wanted to say congratulations on the launch. Sorry to hear that Plan A didn’t work out, but oftentimes it’s the Plan B that ends up working out far better in the end.

    My initial plan A was to move to California after college, get a job in corporate America, and surf every day. After moving out there and starting my job I realized this lifestyle wasn’t for me, I pulled together a plan B in a matter of weeks. Your first book helped me to be okay with taking a risk on Plan B, so I moved cross country again and haven’t stopped smiling since.

    Best of luck,

    -Steve

  • Erik Ciccarelli
    December 15th, 2009
    3:27 pm

    I will third Rob’s comment!!

  • kyle
    December 15th, 2009
    3:28 pm

    great plan B!
    is there a reason my pre-order says it will ship Dec 21? (I ordered months ago)
    I assumed it’s just another f-up by amazon

    godspeed on the way to #1

  • Matt
    December 15th, 2009
    3:30 pm

    Why no Kindle edition for Canada?

    “This title is not available for customers from:
    Canada” according to your link :(

  • Joshua Crosser
    December 15th, 2009
    3:33 pm

    I was starting to wonder, because I saw a copy of the expanded edition already at the local bookstore.

    The best of luck to you. I can’t wait for Becoming Superhuman.

  • Matt
    December 15th, 2009
    3:36 pm

    wow, the big boy already sold…

    Whoever it was better dish on the forum after your meetings!

  • David
    December 15th, 2009
    3:37 pm

    is there an ebook version of the expanded edition available?

    I want to buy it right now and cannot find it. Maybe it is because im still in Argentina… :(.

    Anyway, if there is none I guess I’ll just have to wait until im In Dallas Airport on the 26th.

  • Klaus Tol
    December 15th, 2009
    3:39 pm

    Hey Tim,

    I will definitely buy a copy. Although my life already changed with the first book. You are a great inspiration for those who wanna enjoy life to the fullest.

    Klaus Tol

  • Rich Webb
    December 15th, 2009
    3:41 pm

    I’m in the UK, so I am guessing that my purchase will not count for the list, but I’ll get one anyway!

  • Mark L. Smith
    December 15th, 2009
    3:41 pm

    Hey Tim,

    There’s a $10,000 transaction limit on through PayPal and I can’t buy the 1000 copy plan: http://screencast.com/t/ZDhlMDVlNGQ

    Help!

  • Alexandra Levit
    December 15th, 2009
    3:41 pm

    My promotion engine is rumbling. Good luck w/the launch and let me know what else I can do to help.

    Kind Regards,

    Alexandra Levit
    Author, New Job, New You
    Columnist, Wall Street Journal
    http://www.alexandralevit.com

  • Tyler
    December 15th, 2009
    3:43 pm

    I pre-ordered by book a month ago, and it came in the mail today can wait to start reading it.

  • giviz
    December 15th, 2009
    3:44 pm

    Hi Tim,
    Translations will be availaible soon for this new version of your book ? (French transalation in my case).

    Thank you for your book, it changed, and continue to change my all life !

  • Peter Beck
    December 15th, 2009
    3:44 pm

    Is there a way to speed up Amazon’s adoption of the NEW edition for the Kindle?

  • George
    December 15th, 2009
    3:44 pm

    Already ordered and signed up for conference! Can’t wait to get it!

    The great thing about 4HWW is that it is so inspirational and actionable.
    Congrats!

  • Chris Mower
    December 15th, 2009
    3:48 pm

    I like plan B. I like it a lot. Good luck!

  • Chris Mower
    December 15th, 2009
    3:51 pm

    As an added note, I’ve given your previous 4HWW book away to a few people over the past year. It’s an awesome gift and so far everyone has liked it (although one guy thought I was an idiot, ha ha). Love your book.

  • Brian Armstrong
    December 15th, 2009
    3:51 pm

    Sounds like a great plan, best of luck!

  • Steve Burnett
    December 15th, 2009
    4:09 pm

    My copy arrived from Amazon this afternoon, exactly as scheduled. I look forward to reading it!

  • Sindre
    December 15th, 2009
    4:11 pm

    Shouldn’t you get people to tweet this? I stumbled upon it by accident, but gladly bought 10 copies. It is a great deal!

  • Angelo
    December 15th, 2009
    4:15 pm

    Only a student, but I ordered 4 copies to give 3 away to my family. Wishing you the best Tim! :)

  • David Turnbull
    December 15th, 2009
    4:20 pm

    Okay, I think I’ll have to just order the book already. The Amazon shipping costs are lame (fair, but still lame), but it’d be nice to replace the Aussie version I have of the 4HWW with it’s ridiculously imasculating cover.

  • Mark L. Smith
    December 15th, 2009
    4:28 pm

    Hey Tim,

    There’s a $10,000 transaction limit on through PayPal and I can’t buy the 1000 copy plan.

    Help!

  • Sarge
    December 15th, 2009
    4:29 pm

    Much like you describe in your book, Tim, as well as a plan B we should also be considering writing our worst case scenario ;)

    Those are some pretty amazing bonuses. I see your 1000 book offer has already been scooped up. Wonder who it was?

    Congrats on the second edition! If I see it out in bookstores here in Australia I will certainly check it out.

    Sarge

  • Jose Castro-Frenzel
    December 15th, 2009
    4:30 pm

    You should add another grand prize– ;) U may be surpised.-

    Siempre

    Jose

  • Isaac Dudek
    December 15th, 2009
    4:30 pm

    Hey Tim,

    Does the 100 copies VIP invite include a +1 guest?

    Already got the new edition on Kindle. Can’t wait to start it!

    Thanks,
    Isaac

  • tullibo.com
    December 15th, 2009
    4:31 pm

    im sad…my copy won’t arrive in sydney until 31st dec :-(
    damn you amazon!

  • Sarge
    December 15th, 2009
    4:33 pm

    Much like you describe in your book, Tim, as well as a plan B we should also be considering writing our worst case scenario ;)

    Those are some pretty amazing bonuses. I see your 1000 book offer has already been scooped up. Wonder who it was?

    Congrats on the second edition! If I see it out in bookstores here in Australia I will certainly check it out.

    Sarge

  • David Khem
    December 15th, 2009
    4:36 pm

    Already order the book online, can’t wait to get it soon. Good Luck with Plan B.
    Also, how many books you need to sell to get on the New York Times Best Seller List?

  • Kendra Kinnison
    December 15th, 2009
    4:41 pm

    Great offers. I just got my Christmas present early. I hope they come wrapped.

  • Rob Bosshard
    December 15th, 2009
    5:08 pm

    Great idea Tim. I’ll have to be quicker next time on the 1 000 book deal.

  • Stephen Wise
    December 15th, 2009
    5:17 pm

    I picked it up today at Barnes & Noble. It’s %20 off there(30% for members), so if any of you want it in your hands right away and for cheap, hit up B&N now!

    I went in there looking for it in the business section, only to find your original book. Turns out, I had completely missed it when I walked into the store, where it happened to be up-front, top and center of the New Releases stand, in your face as you walk in. I have no idea how I missed it. Maybe this is similar to online ad-banner blindness consumers have developed over the years, and perhaps I’ve learned that that glorious section is usually presented as an advertisement. Maybe a lower spot on the shelve would bring more attention, similiar to how the second or third spots on google search results catch the interest of google users before they look at the first spot. (or maybe it’s just me)

  • Stephen Wise
    December 15th, 2009
    5:22 pm

    I picked up your new book today at Barnes & Nobles, and it’s actually %20 off there! (%30 for B&N card members). So if any of you in the United States want a quick copy FOR CHEAP, hit up Barnes & Noble before they close tonite!

    In fact, I found that the book wasn’t in the business section, as expected. It was actually up-front, top and center right when you walk in, in your face in the new release area.

  • Marco
    December 15th, 2009
    5:34 pm

    What a great marketing campaign – well thought out and very tempting. The 24h session with you is priceless.

  • David - Fat Loss Tips
    December 15th, 2009
    5:41 pm

    Nice to hear someone has a Plan B.

    Too many guys would be to embarrassed to admit that but kudos to you for being prepared.

    Dave

  • Chris Grow
    December 15th, 2009
    5:43 pm

    This is so freaking rad I can’t stand it.

    I feel like we – as a community – are involved in guerilla war fare against the powers that be (media, amazon) and we’re using cutting edge war tactics to take over the N.Y. Times. (Sorta like Normandy. Except none of us are gonna have to die).

    How’s this for some lifestyle experimenting. I’m gonna try and generate 22,000 dollars before the clocks up and see if I can buy 1,000 copies.

    Regards,
    Private Chris Grow

    P.S. Thanks for the product examples from the drummer and the baseball player last night on the call.

  • Rasmus
    December 15th, 2009
    5:59 pm

    Great offer, and great plan. It’s great to see this kind of innovative problem solving. Most people would just say bad luck, or blame someone else, but you actually take control of the situation.

    I was planning on waiting for the paperback version, but this prompted me to buy 4 copies. At $13 each they’re really a bargain and I would happily have paid $39 for your new book when it comes out as I’m certain it’ll be great. I hope you get on some bestseller lists.

    Anyway are we just supposed to forward our confirmations from Amazon?

  • Sarah Manski
    December 15th, 2009
    6:03 pm

    Hi Tim,

    I just finished reading 4-Hour Workweek two days ago. Great book! I’m a young entrepreneur in Madison, WI, and I suggested it to several of my friends. I’m launching a company in two weeks and writing a book to help other students (or anyone else who’s broke) do the same. I’m going to publish with the best, and Stephen Hanselman with LevelFiveMedia seems to be it. I called an left him a voicemail message. What can I do to get on the inside?

    Thanks in advance! And please do sign me up for your 2-hour live Q&A.

    Sarah

  • Peter Bujok
    December 15th, 2009
    6:11 pm

    Well, I’m off to Barnes & Noble; and I should also say thanks Tim!

  • Barry Wright, III
    December 15th, 2009
    6:36 pm

    Glad to see you understand that in almost every circumstance things can be fixed. Not surprised though.

  • Ryan
    December 15th, 2009
    6:57 pm

    This reminds me of Willy Wonka and the hunt for the golden tickets.

  • Matt
    December 15th, 2009
    6:59 pm

    If we order 20 copies, can we get double the Dropbox storage?

  • Clayton
    December 15th, 2009
    7:07 pm

    I preordered my book on Amazon months ago and Amazon made sure I got it today. I’m about 3 Chapters in as of writing this and I can’t wait for the live Q&A.

  • Christian Holmes
    December 15th, 2009
    7:17 pm

    Tim, will your 2-hour Q&A be live at a venue here in SF? Or is it a Ustream kind of a thing?

    Also, I just wanted to thank you for being so nice and the wonderful conversation the other day when I saw you at Samovar (I was the guy who pointed at you as you walked in and said “I have that shirt!”. We also talked about my mother’s recent passing.)

    Thanks for being such a role model in my life.

    Christian

    • Tim Ferriss
      December 15th, 2009
      10:23 pm

      Hi Christian,

      Thank so much for the kind words. It was really nice to meet you.

      The Q&A will be on Ustream, most likely, as I’m on the east coast.

      Be well :)

      Tim

  • Jim | AccentHelp
    December 15th, 2009
    7:33 pm

    I had thought I would wait since I have the original, but I’m anxious to see what more you have to offer. I also wanted to support you for once, considering how much great stuff you’ve put out on your blog. Thanks again for all you put out here! Good luck.

  • Alex
    December 15th, 2009
    7:34 pm

    Love the new orange, but I’m not so interested in 4HWW as i am in Becoming Superhuman (probably since I’m still a student).

  • Arturo
    December 15th, 2009
    7:42 pm

    Hey Tim. I bought the book from Borders today at noon and I already finished reading it. Great work. The principles were the same, but the new anecdotes and resources are awesome, and couple that with the fact that this blog has helped me lose weight, learn about nutrition, build muscle, learn Russian, and given me an idea for starting a business soon and I was more than happy to contribute. I’ll be getting some more copies for my christmas list.

  • Suman
    December 15th, 2009
    7:52 pm

    Hi Tim,

    Just ordered a copy online will recieve it on 21st ,…just in time for the Q&A session. Waiting for my new beginning.

    Tranquilo

    Best
    Suman
    Ocho Rios,Jamaica
    Dec 15,2009

  • Chris
    December 15th, 2009
    7:53 pm

    Amazon likes screwing things up. I just went to the amazon page for the expanded edition, clicked “Get this on your Kindle in under a minute”, and clicked 1-click purchase.

    Wasn’t until it was already on my Kindle that I noticed that the Kindle version is still the first edition, which I already own on dead tree form. (Twice, actually).

    I don’t buy books on paper anymore (Sorry about your NYT rank Tim) so I now have to work with Amazon to get a refund until the new version is out.

    Tim, any idea when it’ll be kindleized?

    Shame on me for not checking before I clicked, shame on Amazon for saying “Get this” instead of “Get the older version of this.

  • Ron Turner
    December 15th, 2009
    8:05 pm

    Congrats on the book launch, Tim! I’m sure it will take off like the first one did…I just picked mine up from B and N, I’m sure all the pages will be worn by morning! Thanks for the continued inspiration and encouragement.

    Props,

    Ron Turner

  • Jeff
    December 15th, 2009
    8:22 pm

    Well I am in for 10. What a deal! Now I have a few for gifts and I will drop my extra’s off at the local boy’s and girl’s club.

  • J Griffin
    December 15th, 2009
    8:49 pm

    @Chris – I nearly did the same thing. Fortunately my wife pointed out the publication date before I hit “Buy Now”.

    I’ll keep checking for the correct version for the Kindle and will post whenever it shows up.

  • Scott
    December 15th, 2009
    8:58 pm

    PIcked up my copy this morning at Barnes & Noble, it isn’t Amazon so does that still qualify for the Q&A on the 22nd?

    Looking forward to a great book, loved the first one!

    • Tim Ferriss
      December 15th, 2009
      10:21 pm

      B&N is totally fine for the Q&A. Thanks so much!

      To all – More info on the QA on 12/22 coming soon. Just let me wrap up this week :)

      Tim

  • Alex Busu
    December 15th, 2009
    9:08 pm

    Hey Tim,

    My copy arrives on the 22nd (live in oz so go figure) but I have your first book. Is there any information on the Q&A and a specific time (will probably be in the dead night here).

    Oh yeah, grats on the release of your book, nice marketing to your readers.

    Cheers,

    Al

  • Darya
    December 15th, 2009
    9:16 pm

    Jeez. My copy arrived today but I’ll happily order another if it contributes only slightly to turning you back into the guy on the left.

    I won’t be around Tues so let’s just call this a thank you for the constant inspiration. Hope you hit it out of the park :)

  • Jose Castro-Frenzel
    December 15th, 2009
    9:41 pm

    Got my copy today. Thank you for introducing me to Donor’s Choose, this has been a great outlet that I was unaware of before. It’s really nice to be able to see results from donations. I used to have the misconception that large sums of money were required to make a difference, no mas!!

    ¡¡¡¡¡¡Buena Suerte!!!!!!

    Jose ; )

  • Vince
    December 15th, 2009
    9:43 pm

    Ahhh Tim!!!

    Great idea on the Plan B – quit showing off ur marketing genius…

    I’m a little Dissapointed tho.. I bought a kindle in Australia in preperation for your book so I wouldn’t have to wait but it’s saying it’s not avaliable in Aust!!!

    I also would have defo bought 100 copies if I was in the US… But I won’t b able to make the event.

    I am assuming it will be released on the Aust kindle? Please say yes and please say soon :)

    Cheers
    V

    • Tim Ferriss
      December 15th, 2009
      10:20 pm

      Hi Vince!

      I’m working on Int’l Kindle right now. Turns out Random House doesn’t have an agreement for it (what?!?), so I’m applying pressure. I’ll keep you posted!

      Thanks so much,

      Tim

  • Liam McIvor Martin
    December 15th, 2009
    10:11 pm

    You know if you run a life hacking coaching program you could buy 1000 copies and simply put those copies back up on amazon at a cheaper price but throw in a personal coaching certificate in each book. You’d probably make your money back on the first 100 copies.

  • Stephen
    December 15th, 2009
    10:14 pm

    Hey Tim, picked it up at B&N today!

    I noticed the book refers to your “muse math” article on the website, which relies on Overture, a product discontinued by Yahoo ~6/08. Forum threads suggest alternatives, but you may want to update the article accordingly.

    • Tim Ferriss
      December 15th, 2009
      10:19 pm

      Doh! Thanks, Stephen. I had a feeling 1 or 2 things online might have slipped through, despite the multiple checks. I’ll get on this.

      Thanks for the heads up!

      Tim

  • Wayne
    December 15th, 2009
    10:15 pm

    *** PLAN B or really PLAN A ? ***

    Tim is this really plan B? This sounds like a very thought-out and well written promotional/marketing plan.

    To everyone reading this (including myself), you (we) should take notes on the way Tim is promoting this book. The “plan B” approach is very similar to the way T. Harv Eker launched his “Millionaire Mind” book a few years ago (it became a best seller). And the same approach was recently used by Bill Glazer when he launched his book “Outrageous Advertising” (it became a best seller).

    You can see the actual process Bill Glazer takes to launch his book here:

    http://www.outrageous-advertising.com/getmore.php

    Here are my observations:

    I believe “plan B” was really the original plan A that Tim had in mind, but he didn’t want to chance people saying he’s only trying to get the book on the NY Times bestseller list to make a LOT more money.

    Instead, he uses a (mostly) true story…”books shipping early”, “three national media spots were canceled”, and “writing deadlines” to gain a bit of empathy from us. (I’ll admit it worked on me….)

    Then Tim says, “….I’d like to ask you a favor….”. I mean who wouldn’t want to help this guy out? Three of his media spots were canceled, some of the books shipped early ruining his chances of making NY Times bestseller list, and he’s stressed out from all the writing deadlines.

    And then Tim uses the next key to make this promotion work, give people more in value then they are paying to receive. He’s willing to give you valuable free stuff, just for ordering his book and helping him out of his predicament.

    If Tim had just said please help me by ordering a book, many people may not have ordered. But now because they can get a LOT more value they are willing to help.

    The 24 deadline is another powerful marketing technique used.

    I’m not claiming that books didn’t ship early or media interviews weren’t canceled. What I am saying is that Tim is a master promoter and took those events and crafted them into a well thought out launch campaign. Do you really think Tim (master marketer/promoter) was only going to make a few media appearances to promote this book?

    If you want to learn marketing and promotion you should pay close attention to what Tim does. He’s a master of promotion and marketing.

    I didn’t spend 30 minutes reading this post and writing this comment to criticize or knock what Tim is doing. I read the post because I believe in studying what successful people do and then emulating it (I’ve learned a lot from Tim). And I wrote this comment to hopefully encourage others to pay attention to the way Tim promotes his book.

    Make no mistake about it, I’ll read the new expanded 4 Hour Work Week, and I think you should as well, it may just change your life forever.

    To your success,

    Wayne

    P.S. – Bill’s book “Outrageous Advertising” is a great resource for those studying marketing and advertising. And T. Harv Eker’s book “Millionaire Mind” teaches fundamentals of success and wealth creation (from a psychological approach).

  • Maverick Wil
    December 15th, 2009
    11:09 pm

    PLAN B or really PLAN A? That’s what I thought too Wayne ;) It works. This 24h offer pushed me to go for the purchase online rather than waiting for it to reach the stores here in Asia.

    Got 4 copies. All the best Tim on this launch. I’m looking forward to Becoming Superhuman as well.

  • Dante Vincent Crescenzi
    December 15th, 2009
    11:25 pm

    Bought the updated version today. Kudos Timothy. Perfect timing for not only the holidays but for everyone who want a refresher course!

  • Oscar
    December 15th, 2009
    11:26 pm

    Looks like the 1000 spot is taken (not by me) :D

  • Joe S.
    December 15th, 2009
    11:41 pm

    It will be interesting to see how many people purchase books. I would be absolutely amazed if a stunt like this works. But then again, as P.T. Barnum says…

  • Kerrin
    December 15th, 2009
    11:50 pm

    For all those that are having trouble getting a copy of the new edition on the International Kindle just set your location to somewhere in america for your amazon account. Make sure when you are searching in the kindle books section you select america (should be somewhere on the left i think). Then just purchase as per usual. Amazon will assume you’re an american that’s travelling and just charge you the whispernet costs for international roaming (roughly $2). Or if you’re fussed about the international roaming charge you could just download it to your computer and then transfer to your Kindle.

    Hope that helps.

  • Nick Lo
    December 16th, 2009
    12:16 am

    @Wayne: Your comment is definitely the most interesting so far and I’d be really interested to see a response from Tim. However, I doubt that Plan A was actually secondary to Plan B when the former, being mostly based on good timing, seems to be the least resource intensive of the two. Not wasting resources is probably one of the central points in the book itself.

    I do like the general point being made though which is a playful “Watch that Tim, he’s a sneaky’un, but you’ll learn a lot from ‘im”!

  • V
    December 16th, 2009
    12:18 am

    Amazon hack!!

    Following in the steps of Tim’s galliant efforts to beat the system, i just managed to order his book from an international kindle :)

    I just went into manage kindle settings and changed my address to a US one (I found the address in google maps – then just googled “contact us XYZ state” for the phone number structure and changed a couple of digits.)

    Hurray!! no sleep for me tonight!

    Perfect timing as I leave for my 12 month vagabond/self discover/round the world/writing/start up trip on the 29th and wanted to have read the book at least twice before I leave :) :)

    Hope this helps all you international readers out there! (it also opened up many new books i couldn’t get access to earlier!)

    P.S. I have not provided my full details in case amazon reads this and somehow tracks me down :P

  • Jeffrey
    December 16th, 2009
    2:26 am

    Tim, I’m sorry that everything didn’t turn out the way it was supposed to. I ordered mine on Tues because I had to clear it through my CFO first (my gf). I’m bummed cuz 3 months ago, I wanted her to read the 2nd most influential book I’ve ever read, so I sprung for your first edition. Well, she’ll keep the first, and I’ll read the 2nd and pass it onto her.
    The most influential book I’ve ever read was 7 Habits, read that back in 1997 in high school for an ASB assignment. Interestingly, Covey decided to release future books only through kindle, which sucks for people who don’t have that device. I wonder how he will score on best-seller lists now?
    BTW, I started tinkering with 3 different muses because I’m not sure which one will work. Is that ok or should i pick one and focus on it for 4 months, selling 50 units?
    Thanks for everything, your kindness always amazes me.
    Jeffrey

    • Tim Ferriss
      December 16th, 2009
      9:07 pm

      Hi Jeffrey,

      Tinkering with 3 is fine, as long as you’re tracking the #s on each to see which is most viable. Best of luck!

      Happy holidays,

      Tim

  • Amy
    December 16th, 2009
    3:08 am

    @wayne You hit it on the button. I too suspected that “plan B” was actually “plan A”

    BUSTED Tim! The 24-hr. deadline was the biggest red flag that gave you away.

    What do you have to say about it?

    p.s. Unlike Wayne, I do not admire twisting the truth, especially when it involves taking advantage of people’s trust.

    • Tim Ferriss
      December 16th, 2009
      9:06 pm

      HI Amy,

      I’m not busted. This was not plan A. This plan is a pain in the ass, to be quite frank. The 24 hours is a deadline. Nothing happens without deadlines, especially something like the bestseller list. I suggest reading Cialdini’s books on influence and persuasion. There is no twisting going on. I would have preferred to be sitting pretty based on pre-orders, which would have been the case if not for the aforementioned f-ckups.

      Believe me. It’s the truth.

      Tim

  • Katherine Chalmers
    December 16th, 2009
    5:34 am

    Congrats on the new book! My pre-ordered copy just arrived from Amazon yesterday. Any idea when the audio version will be released? I really enjoyed having the first edition in both formats and would find it helpful for the new edition too.

  • mkf
    December 16th, 2009
    6:10 am

    for what it’s worth, i walked my analog ass into an actual brick-and-mortar bookstore no earlier than december 15, snatched a copy of your book off the “new arrivals” table right inside the front door [upon which it was prominently displayed, you might wanna know] and paid cash for my purchase.

    hope that helped.

    • Tim Ferriss
      December 16th, 2009
      9:04 pm

      Thanks, MKF! I love analog! For reals. I’m pretty ghetto and love every minute of it.

      :)

      Tim

  • Allen
    December 16th, 2009
    6:18 am

    +4 Thanks Tim.

  • Ryan Smallegan
    December 16th, 2009
    6:18 am

    I Got my 10 copies! I really hope plan B works out for you!

  • JP
    December 16th, 2009
    7:09 am

    I ordered my four copies last night. Can’t wait for my copy, and to give three to friends who think I’m crazy for pushing towards these goals.

  • Bella
    December 16th, 2009
    7:11 am

    hmmm, I know it’s for the book, but you look better in green than brown…
    Change it back!!!!!!! :)

  • Erin
    December 16th, 2009
    7:31 am

    Hey everyone,

    Must I say I would like to buy 4+ books.

    Does the amazon.co.uk website count?

    I suspect it won’t and I have tried to order from amazon.com before and it gives me some lousy excuse like ‘wrong area for delivery…’

    Any ideas people?

    Cheers.

    Erin

  • Glen
    December 16th, 2009
    7:53 am

    I got my copy today! It’s only $12.87 on Amazon for the hard copy, what a deal!

  • Nicola Paolucci
    December 16th, 2009
    8:27 am

    Hey Tim,

    Since you’ve been such a great inspiration to me I am glad to help and give back a tiny bit. I placed the order right away from Amazon, even though my usual routine would be to pick the book up at a local book shop here in Amsterdam. Hope it helps.

    I am sure you’ll hit the NY Times list in time for Christmas :D.

    Cheers,
    Nick

    @Waine, very insightful analysis by the way. You just prompted me to save this page for future study.

  • scott duncan
    December 16th, 2009
    8:32 am

    the dood on the right os the picture looks the way I feel at the moment… not long now though and I will get there…

    Great to see the launch… I will get my copy and will look at others as I see an opportunity…

    scott.

  • Caroline Sdano
    December 16th, 2009
    8:49 am

    Dear Tim, I suggest you use astrology to plan your launches. Starting a new initative at least on or after a New Moon, like today’s in Sagittarius, is much more beneficial than when the Moon is waning (i.e., after a Full Moon).

    I have been happily using the principles of “The 4-Hour Workweek” for my website. Reading the new, expanded version is like revisiting excellent advice from an old friend.

    When in the throes of the startup, I am grateful for your inspiration!

  • Ramon
    December 16th, 2009
    9:06 am

    Well

    You already manage to delete the rather not so positive feedbacks to the book on amazon within this short time.

    And your deadline setting(2pm today) is dubious to say the least (Sunday to Sunday?).

    If a book does not get to be a NY times bestseller this week, why couldn’t it become one next week? And why do you care so much (don’t you have enough money(generators), already?). I mean, I liked the original version and am buying this one, too. But this agressive “fist through the wall” style would skew the statistics and could be considered plain mainpulation.

    It is also not in the best interest of the reader that this book gets distributed too much. Niches dry out. Let’s face it.

    “You don’t get rich digging for gold, you get rich by supplying pitchforks and blue overalls”…

    And I’m also quite sure that the book’s position is already good, but you aim for the number one.

    I would not be surprised of there was a Plan C coming up around the corner right after 2pm.

    Cheers
    Ramon

    • Tim Ferriss
      December 16th, 2009
      9:01 pm

      What?! LOL… I think you give me too much credit for being clever.

      Tim

  • Jeff
    December 16th, 2009
    9:12 am

    Some free promotion of the book launch here:

    http://su.pr/5a5viQ

    best of luck :-)

  • Allen
    December 16th, 2009
    9:47 am

    Another idea for next go around, toss in random grand prizes for low volume purchasers. You might pick up some more people on the fence with a chance at a party invite or personal coaching.

  • Stephen
    December 16th, 2009
    10:14 am

    Hi Tim,

    Bought your new book yesterday. I picked up your first one in June ‘07 while looking for suggestions on outsourcing(I do outsourcing out of India for wealthy families and institutional investors). Loved it!
    I just got an email this morning about your plan b and want to help but all The 100 and 1000 book orders are gone

    Any suggestions?
    Stephen

  • Cory
    December 16th, 2009
    10:18 am

    Amazon has been making pretty big mistakes lately. They did it to a client of mine a while back and now Tim and even hip-hop artist, Lil’ Wayne (they started shipping out his new album that wasn’t supposed to be released until February).

    On Tim’s new edition of 4HW, first I heard of it. Missed the post in October obviously.

    I have been waiting on Superhuman.

  • Mario
    December 16th, 2009
    10:21 am

    What if I buy 5 copies from chapters.indigo.ca online in Canada?????

    Can I still get the BSH bonus?

  • Robert Plank
    December 16th, 2009
    10:29 am

    Tim,

    I’ll see you in SF. I bought the 100 copies pack a few hours ago just as I was waking up. Also, FHWW Expanded just arrived on my doorstep this morning… today’s a pretty good day.

  • Rafal
    December 16th, 2009
    11:25 am

    Hi

    I live in London.
    I’ve called Waterstone today (one of the biggest bookstore chain ) and they dont have it.

    Amazon says it will be delivered AFTER 25th Dec.

    Is it possible to buy the new book somewhere in London in a bookstore so I dont have to wait till after Christmas ??

    Take care :)

    R

  • alyce
    December 16th, 2009
    12:05 pm

    hi tim, love the work you’re doing. very inspiring stuff!

    so… is there anything special required (an email?) to participate in the 2 hour Q&A for the “1 copy” dealio???

  • Tomas Stonkus
    December 16th, 2009
    12:08 pm

    Hey Tim:

    I actually haven’t read the original book, but I am excited to get this new and better book.

    It’s seems patience pays :) Although I am going to buy just one copy, I will be sure to go through it completely. However, I am even more excited about the Superhuman book that comes out next year.

    I always looking for new ways to stay in shape and push myself to new limits. Let’s hope that book answer many of those questions.

    Either way, I am happy for you that you are able to live such an outstanding and exciting life. Something to strive for :)

    Thanks for the inspiration!

    Best,
    Tomas

  • Amanda White
    December 16th, 2009
    12:10 pm

    So sorry about your book release drama- but I bet this works out better for you anyways!

    I ordered my copy for Kindle, which is saying a lot since my Kindle has been broken for 6 months. I guess I’ll be reading it on my iPhone til I get a new one!!

    Anybody need a date for Tim’s party? lol

  • Gerry Wilton
    December 16th, 2009
    12:20 pm

    I just got my copy yesterday… I hope it counts for your best selling numbers.

  • David
    December 16th, 2009
    12:26 pm

    @Wayne:

    nice response :)

    I also have my doubts about Plan A and B and if this assumption is indeed reflecting the reality than I am somewhere between being enthusiastic about Tim’s master mind and feeling a little disappointed: if it was in another context I’d say it looks a little ‘needy’. My 2 cents…

    Nevertheless, I’m jealous of the guy who got the 1000 copies :)

  • Tony
    December 16th, 2009
    12:43 pm

    Almost 24 hours and the two top prizes are sold out! Good work Tim. Plan B is way cooler than plan A anyway.

  • Marta Gierli?ska
    December 16th, 2009
    12:51 pm

    Thank You very much for your ingenious book. I was looking for that kind of inspiration for a veeery long time.
    Christmas Greetings from Poland :)

  • Matthew Peters
    December 16th, 2009
    12:56 pm

    Hey Tim,

    I’ve been telling everyone about the 4HWW for months now. It has been one of the most influential books that I have read in the last year. Many people have taken the advice and have picked up a copy. I have my “Expanded” copy from Amazon arriving today!

    I just completed the second Geek to Freak 30 day experiment yesterday (11/15) and I couldn’t be happier with the results. I’ve had weight lifters shake their head and tell me that your G2F post was impossible, that I shouldn’t get my hopes up and that I should be realistic or I’ll just give up when I don’t see those results. After the first 30 day results, I had two respected trainers ask me for a copy of my diet plan. I just had to point them to your blog.

    If you ever need any of my records for case study, etc. let me know.

    Thanks Tim for sharing your knowledge with the world.

    Matthew

  • Manuel
    December 16th, 2009
    1:09 pm

    Hi Tim:

    I’m very excited about reading your expanded edition of 4HWW and tried to buy the ebook from fictionwise, but I couldn’t because they said they had geographical restrictions. I live in Chile, South America. Is this going to solve soon?

    Thanks!

    Manuel

  • Jasmin
    December 16th, 2009
    1:27 pm

    Hi Tim

    I’m interested in selling your book via my online store. Do wholesale sales count toward the NYT? If yes… then where would you suggest I look to buy from?

    Cheers!
    Jas

  • Morgan
    December 16th, 2009
    2:27 pm

    Ok, I finally bought a copy for my reference last night. I need to stop wasting “time” checking it out at the library anyways ;-) haha Good luck Tim. I hope you know some of us are excited for you and support you no matter where you are on some chart. The message, the inspiration, the impact on people’s lives is more important than that ~Morg

  • Marie Taylor
    December 16th, 2009
    2:39 pm

    Tim is this deal only available in US or is it on Amazon UK?

    marie

  • Denny Sugar
    December 16th, 2009
    2:39 pm

    I’m in Tim. Good luck with the NYT list!

  • Hugh
    December 16th, 2009
    2:46 pm

    @Wayne I was thinking the same thing as I read the post. Another great marketing strategy. I don’t mind it either way. As you say, just another strategy to learn from, right?

    My book is sitting in my condo mailbox. Can’t wait to scoop it up in an hour. May be a long night of reading…

  • Steve L
    December 16th, 2009
    3:19 pm

    Tim,
    I just bought 4! I’m stoked on what you have to say in Becoming Superhuman. BTW judging by the party pics, the upcoming shindig sounds awesome. I was very tempted to buy 100 just to go. Will Tucker Max be there again? lol.

    Thank you again for inspiring me in such a radical, unique, and compelling way.
    I hope I can pay it all forward someday. You have big shoes to fill.

  • Alex
    December 16th, 2009
    3:41 pm

    I wonder if this would fall under shameless self promotion.

    I plan to buy the book, but I think you should be hanging out with your fans anyway, your fans are you’re real driving force.

    Why dont you organize some free events for all your fans, most of whom I would assume, are fairly hardcore.

  • Virginia
    December 16th, 2009
    3:41 pm

    @George, you used the word ‘conference’ in your post and it has me thinking that a mini Comicon-style convention for 4HWW fans would be a blast.

    @TimFerris – any chance of that in the future?

    • Tim Ferriss
      December 16th, 2009
      8:55 pm

      Sure. That’d be a freaking blast. I’d learn more from y’all than I could ever present, so it’d need to be a sharing gig. Lemme ruminate on it…

      :)

      Tim

  • Love
    December 16th, 2009
    3:43 pm

    Done! Love to read the new pieces.

    Thanks Tim!

  • Chris
    December 16th, 2009
    3:50 pm

    So, I had preordered the book – I missed the contest obviously, but prior to this posting there was mention of a live 2 hour Q&A session with Tim (either on the 17th- or maybe the 22nd ??? ) I do not see how we “enroll” for that.

    Many thanks if someone can point me in the right direction.

    Good luck with the book launch Tim – sorry to hear of the problems with Amazon :( But great job on finding another way to success!

    Chris

  • Esteban
    December 16th, 2009
    5:06 pm

    This 2009 year I read your book and implemented some of your travel tips and we were able to travel all around on very little money. I also got a new appreciation for travel that I had lost. Before I worked my butt off for architecture firms without taking a vacation. Now I see the light! Thanks I will buy your new extended version. Maybe now I will think more about implementing more.

  • Cameron B
    December 16th, 2009
    5:38 pm

    Got mine yesterday at B&N. Already read it. And if the one above hasn’t noticed, the overture thing has been replaced with the firefox plug in.

  • Bernd Blume
    December 16th, 2009
    6:06 pm

    Tim,

    wonderful plan B, I wish you all the best. Too bad I missed the deadline :-( My copy from amazon US arrived here in Germany on Tuesday.

    The strategy of giving incentives to buy copies of books sounds tempting. I have written and self-published a book myself, inspired by 4HWW.

    But I’m afraid I can’t do it here in Germany since we have “Buchpreisbindung”, i.e. binding retail prices for books as set by the publisher. So incentives likes the ones you offer are considered as illegal discounts… I always hated binding prices as a consumer but I’m starting to at least mildly like them now as a publisher ;-)

    Anyway, I’ll definitely use that kind of incentivation strategy should I ever launch a book in the US…

    Cheers,

    Bernd

  • James Kathrein
    December 16th, 2009
    7:01 pm

    Just Received My Copy and Gift Copies in the mail. Love the idea specially since I have ordered several to give for Christmas anyway.

    Is that really a photo of Tim on the right? Getting ready for a movie? Halfway through my complete body change for Arnold Grappling Jiu-Jitsu Challenge in Ca hope to read your new book by then Becoming Superhuman

  • Renny
    December 16th, 2009
    8:04 pm

    Tim

    Can’t wait for the new version did the pre-order deal, but I’ll pick up couple more for gifts.

    One will make it in my sons “Book Time Capsule”, it’s new copy’s of books that I put in a container that I want him to read, when he gets old enough and to read. He’s 18 months. You made the cut along with the some Greats like, Think grow rich, As a man thinketh, Rid Dad Poor Dad, etc…. other great books I’m collecting.

    Good luck on Best Seller “No Doubt”
    Renny

    Side note, Tim, I’m putting material to the test. Call it experiment or Case Study, I’m going to journal it in online in a blog. Started it yesterday Dec 15 My Birthday Same day you released updated version of Book. What a coincidence, Happy Birthday to me.

    Tim I need your help which do you like better? I’m on day 2

    “Project 4HWW”
    http://project4hww.blogspot.com/

    or

    “The Muse Project”
    http://themuseproject.blogspot.com/

    Wish me luck see you on other side.

    Brian Sorry about URL had to do it. Just putting myself out there anyhow page 33 Rule # 5 Ask for forgiveness not permission. Using my get out of jail free card. I’m out

  • Jeff House
    December 16th, 2009
    8:21 pm

    Tim thanks for being such an inspiration! Everyone I know will be getting a copy of the New 4 Hour Work Week for Christmas! Drop me an email when you feel like spending a little time in Toronto, Canada…I know some great places to eat and grab drinks.
    All the best,
    Jeff

  • Alexification
    December 16th, 2009
    8:41 pm

    Hey Tim,

    Heres an idea to promote… go around the country, do book signing parties, have all your fans come, for free, they’ll create an insane viral effect.

    Lets do it.

  • Andrew Stafford
    December 16th, 2009
    9:23 pm

    T-bone… You coach us to limit our email activity and automate our lives so we can spend time doing the things we love. Then you give us 7 hours to respond to your email/RSS feed that only showed up in my Inbox at 10:15am ET this morning. I understand your sense of urgency, but how was that suppose to work? Can you change your RSS feeds so they launch within an hour of your original post? I was bummed reading this post tonight knowing that I missed a great opportunity to support you. Looking forward to both your books and the next opportunity. Ready to rock.
    Best, Andrew

  • Lis Carpenter
    December 16th, 2009
    9:54 pm

    Alas! I arrive hours after the promo is finished. Getting a copy of the book anyway of course! No electronic copy for me this time though!

  • Ivan D
    December 16th, 2009
    9:55 pm

    Is the new version available in Audiobook yet?

  • Tito
    December 16th, 2009
    10:52 pm

    I’m with Andrew above, I really wanted to be able to help and be part of that offer for dropbox! I had just looked into signing up as well! Please tell me I can still buy 10 copies…

    -Tito

  • Gena
    December 16th, 2009
    11:24 pm

    Oh no. I missed it. Due to skimming the post and lack of attention. Regardless, I’m placing my order soon, and in due time ‘Becoming Superhuman’ will also be mine! Thanks for all the thoughts (as usual) and good luck with the NY Times.

  • Neal D
    December 17th, 2009
    12:09 am

    I preordered my copies through amazon.ca and amazon.uk. Three for gifts for family and friends here and abroad one for myself. I went into the local Chapters on the chance the updated version was in and it was. Couldn’t wait, I bought it on the spot, that leaves an extra copy to gift.
    I purchased the original version this past Spring and it has been an inspiration.
    Thanks Tim!

  • Michael Netsch
    December 17th, 2009
    12:15 am

    Regarding the Kindle hack with a fake name and address. Here’s a website that creates your fake identity for you:
    http://www.fakenamegenerator.com/index.php

  • Rick Tew
    December 17th, 2009
    2:07 am

    LIVE LARGE IN THAILAND

    I’m on page 255 of the new book. I ordered it early from Amazon and stayed up most of the last night reading the new entries – visiting some of the Web sites and getting lost in time trying to dig up some new data.

    While reading, it dawned on me to offer some thoughts on Tim’s Blog. Which I have yet to do.

    I have been a secret follower for some years now. One of my Students (from a live-in martial arts travel program) suggested the book to me. It was perfectly aligned with what I was doing and preaching and wanted to do.

    Many of the concepts (but certainly not all) that Tim talks about on some level – I have tried and still trying to master. But what inspired me to write this quick post was the text at the top of page 254 – “Live Large in Thailand.”

    I am doing just that. In fact, so much of what Tim has offered has crossed with a lot of my life – everything from being a Ninja Nerd (martial arts tech wizard) to traveling and living abroad and though I consider him my Mentor, I also like to sugar coat my pride and imagine that great minds think alike.

    I am here to offer those that jump when they hear “Live Large in Thailand” the chance to come visit me and do EXACTLY that. I am a huge fan of the 4 -hour Workweek strategies as well as finding new gadgets or tools (like the Five Finger Shoes which are perfect for the island life).

    I have a small Thai style resort location on the tropical island of Koh Samui. I run a martial arts adventure camp and live my dream job. Though I have been living the Ferriss life-style since I was about 17, Tim’s research and material is a HUGE motivation for people like me. So this post is a plug to help some of his fans, and a giant THANK YOU.

    I know it can be challenging to get started on the internet and business. I sold my first Web site for $50,000 and still feel like I have no idea what I am doing. I am looking for NR friends, NR partners and to help inspire Tim into creating something many of us would be extremely motivated to teach – the NR lifestyle.

    Tim could create an insructors course of sorts that people who have given their lives to this system and who have the passion to help others succeed -teach and or coach them for an overall improvement of their lives. And Tim if you are listening there is a great idea for a self-improvement camp for the underpriveleged that I will share at a later date, but something I am sure will have you standing on your head.

    While I am on here, I want to offer a shout out to Kevin Rose another of my secret mentors who had me tuned in on Tech TV and maybe even got my t-shirt when I made a “Ninja Killer” video for the show. Anyway… getting back to the point of my post – if you want to learn more about Thailand or living in Thailand or come stay on the island at my small resort style Ninja Camp (for FREE) and chat about ideas, train in the martial arts or just enjoy the island and act out the cover of the book – I am offering a FREE 1 week stay for those who bring and show a copy of the book. We have some nice bungalows and I can cram you into the main house if needed :)

    NO, Tim did not put me up to this and we have never met. I am just extremely motivated right now – as I am sure many of you are. I started thinking that so many of us are all fired up and when you watch Tim and gang chat and promote, we might feel it would be great to have some of us on the other side getting together, sharring ideas and making partnerships.

    After all – we are the ones buying the books, reading the blogs and pushing people like Tim to provide more data and share more of his time. So allowing us more platforms to share and grow, while still being a part of the process would be great.

    So, I begin by offering what I can. You can visit my Web site to see photos of the camp (no, you do not have to train or pay for anything), it is a welcome call for new friends who value FREEDOM and my first attempt at giving and helping others.

    My reward – friends like YOU.

    Life’s a BLAST!

    Rick

    Breathe – Laugh – Adventure – Stretch – Think

    • Tim Ferriss
      December 17th, 2009
      10:44 pm

      Wow! Thanks so much for the thoughtful comment and awesome offer, Rick! I definitely suggest someone head over to Thailand and visit. Koh Samui is incredible.

      Happy holidays!

      Tim

  • YA
    December 17th, 2009
    3:01 am

    F**K! I totally missed this. Can you please do something like this again? I’m a HUGE fan of yours and pre-ordered your new book + have the old one [happy to send them to you via images with my notes, or as my bro would say scribblings, which I can say will come in top 20 all time note takers for 4HWW ;)].

    I know you will not disappoint those, like myself, who missed this opportunity by having a similar goodies giveaway “contest” again. I’m looking forward to it and have a bet that it will happen in the next 1 month. After all, Tim Ferriss never disappoints his fans, right Tim?

    Best,
    Yaser

  • Pawe? Kata
    December 17th, 2009
    3:29 am

    Thanks a bunch for that tip with Amazon! Got the book just 3 minutes ago. Now finally i can experience my Chritmas in full :-)

  • Al
    December 17th, 2009
    3:33 am

    I had the first edition brought in by courier from the US when it first came out. It opened my eyes. Looking forward to receiving the second edition any day now.

    For those in the UK, BookDepository.co.uk has the book in stock and dispatches it within 48 hours:

    http://www.bookdepository.co.uk/book/9780307465351/The-4-Hour-Workweek-Expanded-and-Updated

    [fwiw, I get NO remuneration for the link - they're just a great company.]

  • Andrew J
    December 17th, 2009
    4:09 am

    Thanks for the International Kindle Hack! I’m in N.Ireland & my hard copy is in the post but now I can get reading today! It was going to be something ridiculous like Sep 2010 before I could get it on Kindle. I was also to get a hold of some other goodies I’ve been waiting to become available – fab! Cheers all, AJ.

  • Allen
    December 17th, 2009
    5:49 am

    @Virginia – in for 4hwwcon for sure.

    Despite amazon’s insanity, my copies are already out for delivery with the free shipping option. I ordered yesterday afternoon.

    And for all the doubters, the 24 hour deadline will increase sales more than a longer one. It forces you to make a decision on the spot rather than indefinately delaying your decision. This is kind of like Parkinsons law if you had to assign a 4hww meme. Perhaps a Bob Caldini compliance primer would be a good post.

  • Johnny Mean
    December 17th, 2009
    5:56 am

    My ROI has been unmeasurable from your first book.
    I have the extended release en route.

    If you are ever in Vancouver, BC, Canada again, let’s hook up for some adventurous dining on me!

    I ended up creating some dining out hacks as well to create the most experience with minimal financial expenditure.

    Applying principles and concepts now to a fighting system.

    Looking forward to incorporating new material………….CAN”T WAIT!

  • Chris
    December 17th, 2009
    7:57 am

    Tim, would love a “travel version” of the book. I took v1 on a 25K mile trip a few years ago, and its all tattered and worn out. I am taking v2 over xmas on a 15K mile trip. Would love a paperback, abridged version that easily fits in a pants/jacket pocket. I also live in nyc, and commute, carrying the big hardcover around is tough to do without a bag.

  • Dieter
    December 17th, 2009
    8:12 am

    Tim,

    LOVE the new edition and am almost done reading it. However, several things I noticed so far that might make the ‘experience’ more top notch:

    On page 114 you make the excellent suggestion of http://www.grandcentral.com. Grand Central was an AWESOME tip in the first edition and I have been using it for 2 years now. However, the company was acquired by Google and is called Google Voice now (www.google.com/voice). Grand Central was officially shut down by earlier this month.

    On this site the forum does not seem to work even though you have links for it. I might just be to dumb to operate it but never have been able to get it to work.

    In the resource ‘bonus’ section for the book some of the links are down now. E.G. Credit on Elance. Offer expired a year ago. There are several others were you now need passwords etc..

    Things change over time and it might be time to have one of your V.A.’s go through all those links and refresh them.

    Just wanted to give you a heads up on this to make great stuff even better…

    • Tim Ferriss
      December 17th, 2009
      10:22 pm

      Dieter!

      Thanks so much for the heads up. I had a feeling I might have missed something online, as I was so focused on the written text. I finished the editing about 6 months ago, so it was before GrandCentral was shut-down, but now it has to be swapped out. I’ll get on it after X-mas!

      Thanks again :)

      Tim

  • Nate
    December 17th, 2009
    8:19 am

    I’ll get your book for sure, and I took many of the suggestions and improved life-style big time. Thanks!

    But Tim I have to admit, I liked the Green Book and blog better, it has more of a epiphany kind of edge…

    Good Luck, Thanks Again

  • Janie
    December 17th, 2009
    12:23 pm

    Tim–

    One of the most fascinating things about the buzz your book has engendered since the first edition was published, is simply the way in which it has opened folks up–including me–to asking questions about our most deeply-engrained ways of thinking about life. Like many, I was turned off by some of the things that you wrote about that appeared unethical; HOWEVER, I recognized that–especially for women–your message that it is a good idea to care enough about your own life to look at what you are doing with your time and to break out of the “good girl” mode in order to live fully…well, that was worth my order of another 3 books.

    This is a discussion that is going on on the comment pages of Amazon right now and I think we’re all the better for it.

    Best, Janie

    Head to the grindstone simply results in a dull head…

  • russell
    December 17th, 2009
    12:31 pm

    Hey Tim,

    I just went down to the local book store and picked up the book. The four Hour Work Week is awesome, and I look forward to reading it again + the expanded and updated areas of the book.

    Hope you make the Top Seller list. Just goes to show the importance of having a plan B in place, or at least having the seeds in place to implement a Plan B.

    Not having any secondary plan in place, even if its the failure plan is so overlooked in business, and especially by new internet entrepreneurs. Without the plan, people seem to simply give up, and not even mark it down as a failure, and learn form the experience, which is the a key to being successful.

  • Ingo
    December 17th, 2009
    2:22 pm

    Kindle trick worked fine for Germany!

  • Jared
    December 17th, 2009
    5:27 pm

    Can’t believe I missed the Plan B bonuses by 2.5 hours. 10 copies would’ve been a no-brainer, and the 100 and 1000 copies had me on the edge of my seat CC in hand ready to go. I’ll still pick up a few as Christmas gifts, but man I wish I’d seen this earlier.

  • Doan
    December 17th, 2009
    6:16 pm

    Tim,

    I just got your new book today from B&N. Reading it now.

  • George
    December 17th, 2009
    9:02 pm

    Love the new book! I read the original one twice. And the new one is even more inspirational. Definitely worth getting. Thank you!

    It’s funny because I often ask people if they have read it. They say, “Huh?” I explain how it teaches us how to cut our work week down to 4 hours.

  • Evan B
    December 17th, 2009
    11:58 pm

    Tim,

    I just learned about your 1,000 book offer today and too late. I would have enjoyed distributing these books to teens living in the projects and inspiring them [not to mention spending a day with you and gaining some insight]. A proponent of Leary’s/Jung’s ’synchronicity” concept, i imagine our paths will cross if they were destined to cross.

    Good luck on your first week of your release.

    Best,

    Evan in NY.

  • Jose Castro-Frenzel
    December 18th, 2009
    2:06 am

    Good Content on the new book-

    Going to be doing some reading on X- Mas

    Nite

    Jose

  • Andy Foster
    December 18th, 2009
    7:20 am

    Can’t wait to get my copies.
    Ordered a few days ago from Amazon but will take them a MONTH to get to New Zealand!
    I guess there are some downsides to living here ;-)

    It’s completely understandable that internet references referred to in the book would change fairly quickly but it would be wicked if there was a page on this blog that listed all the corrections and good replacements for the unavailable services. Especially for people that get this ‘first’ edition.
    Kind of like an ‘errata’ page for stuff that isn’t your fault.

    Keep up the good work Tim, good luck for the bestseller lists!

    Andy

  • Jay
    December 19th, 2009
    9:59 am

    Hey Tim what time is the Q & A on the 22nd? Make sure it does not interfere with Family Guy’s Blue Harvest Sequel airing the same day!

    Also: How do I sign up/ register for the Q&A ?

  • Ari Meisel
    December 20th, 2009
    8:18 am

    I’ve been giving the book as gifts to people and nobody can put it down once they start reading it. People are responding with “This book has changed my life” and “Why didn’t I read this sooner.” I don’t think any gift I’ve ever given before has had such a profound effect on people. It’s pure gold. Thanks Tim!

  • Renaud
    December 23rd, 2009
    10:45 pm

    So, Tim, how did it go in terms of getting on those lists?
    I’ m in France and your book is not available yet on Amazon.fr (only the first edition, which I already have). And it’s not on the Kindle (the Global Wireless one) either ;(

Subscribe to followup comments via RSS | TrackBack URL

Leave a Comment or a Question

Comment Rules: Remember what Fonzie was like? Cool. That's how we're gonna be -- cool. Critical is fine, but if you're rude, we'll delete your stuff. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation! (Thanks to Brian Oberkirch for the inspiration)




If you’d like a picture to show up by your name, get a Gravatar.