Comments on: How Not to Use a Lawyer – A Personal Case Study (Plus: Protocol Marketing correction) http://www.fourhourworkweek.com/blog/2008/10/28/how-not-to-use-a-lawyer-a-personal-case-study-plus-protocol-marketing-correction/ Tim Ferriss's 4-Hour Workweek and Lifestyle Design Blog Thu, 05 Nov 2009 00:24:29 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: getalawyer http://www.fourhourworkweek.com/blog/2008/10/28/how-not-to-use-a-lawyer-a-personal-case-study-plus-protocol-marketing-correction/comment-page-1/#comment-47341 getalawyer Sat, 29 Aug 2009 23:46:45 +0000 http://www.fourhourworkweek.com/blog/?p=768#comment-47341 Nice photos of the American apparel factory! Nice photos of the American apparel factory!

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By: Sean O'Sullivan http://www.fourhourworkweek.com/blog/2008/10/28/how-not-to-use-a-lawyer-a-personal-case-study-plus-protocol-marketing-correction/comment-page-1/#comment-44542 Sean O'Sullivan Sun, 26 Jul 2009 14:12:44 +0000 http://www.fourhourworkweek.com/blog/?p=768#comment-44542 Sheesh. As you said Tim; It’s better to steer the golden goose rather than kill it. I would have thought that there wouldn't even be a need to steer the golden goose; just do something with the god-sent golden goose-eggs (ok - sent by your book not the gods, but you know what I mean). Without much effort, their response should have been to create a product or service that could be profitably delivered to these callers. Send me hundreds of callers any day, from anywhere, of pretty much any profile once it's consistent. If i can't or don't want to serve them excellently and at a profit, I will partner with someone who would die for their business and who would deliver more than they need; and I take a cut. Sheesh. As you said Tim; It’s better to steer the golden goose rather than kill it.

I would have thought that there wouldn’t even be a need to steer the golden goose; just do something with the god-sent golden goose-eggs (ok – sent by your book not the gods, but you know what I mean). Without much effort, their response should have been to create a product or service that could be profitably delivered to these callers.

Send me hundreds of callers any day, from anywhere, of pretty much any profile once it’s consistent. If i can’t or don’t want to serve them excellently and at a profit, I will partner with someone who would die for their business and who would deliver more than they need; and I take a cut.

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By: jptownley http://www.fourhourworkweek.com/blog/2008/10/28/how-not-to-use-a-lawyer-a-personal-case-study-plus-protocol-marketing-correction/comment-page-1/#comment-44469 jptownley Wed, 22 Jul 2009 22:15:01 +0000 http://www.fourhourworkweek.com/blog/?p=768#comment-44469 Wouldn't it be better to capture the names of the callers and sell the mom and pops names to someone else? Wouldn’t it be better to capture the names of the callers and sell the mom and pops names to someone else?

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By: Grant Czerepak http://www.fourhourworkweek.com/blog/2008/10/28/how-not-to-use-a-lawyer-a-personal-case-study-plus-protocol-marketing-correction/comment-page-1/#comment-38560 Grant Czerepak Wed, 27 May 2009 09:00:01 +0000 http://www.fourhourworkweek.com/blog/?p=768#comment-38560 What I've discovered in correspondence is: The smaller the person, the bigger the threats. What I’ve discovered in correspondence is:

The smaller the person, the bigger the threats.

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By: sri http://www.fourhourworkweek.com/blog/2008/10/28/how-not-to-use-a-lawyer-a-personal-case-study-plus-protocol-marketing-correction/comment-page-1/#comment-35655 sri Sun, 05 Apr 2009 23:14:13 +0000 http://www.fourhourworkweek.com/blog/?p=768#comment-35655 First think about how the "problem" begins. Someone complains about somthing. Think about what that might be. Next think about the "action" stage. The question becomes: Who does the "company" (see below) trust/like more to address this problem? Tim Ferriss or their lawyer? And, even more important, what option will be easier and cheaper? Path of least resistance. Never underestimate its appeal. The 'company' = the person responsible for addressing this "problem" - who is merely a "representative" of the organisation, and at the same time an individual with his/her own thoughts and feelings Commnication is indeed required. But which type of communication is most powerful? Email, phone or in-person? The lawyer, or his colleagues, have no doubt employed the third type... extensively. First think about how the “problem” begins. Someone complains about somthing. Think about what that might be.

Next think about the “action” stage.

The question becomes: Who does the “company” (see below) trust/like more to address this problem?
Tim Ferriss or their lawyer? And, even more important, what option will be easier and cheaper? Path of least resistance. Never underestimate its appeal.

The ‘company’ = the person responsible for addressing this “problem” – who is merely a “representative” of the organisation, and at the same time an individual with his/her own thoughts and feelings

Commnication is indeed required. But which type of communication is most powerful? Email, phone or in-person? The lawyer, or his colleagues, have no doubt employed the third type… extensively.

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