Is this what your thinking looks like?
[Thanks for the Japanese vending machine, Woesinger!]
Words are thoughts.
The better we choose our words, the more we hone our thinking machine, and just like software, it’s a case of GIGO: Garbage In, Garbage Out. Thinking hard is pointless if we don’t use the right tools.
Think and speak with precision. Less is often more. Here are 10 common words I have observed to cause stress, depression, and conflict due to their vagueness. All of them are overused to the point of being meaningless. The solution? Stop using them and find more descriptive alternatives. I recommend focusing on removing one or two each week, even if just as an exercise.
Pocari Sweat, not to be confused with Calpis
I am a consummate consumer in the literal sense.
Beverages, perhaps more than any other indulgence, have fascinated me from my first sip of Pocari Sweat in Japan. From Brazil to Zimbabwe, each locale has its superstar drink, and some are as defining of the culture as the people themselves. Here are my top 8 beverages in the world:
Paulaner is one of the six main breweries in Bavaria, and their incredible kellerbier is the only beer in the world that I love. I generally hate beer, but this is as pure as snow and as smooth as silk. It’s a good thing, too, as bottled water is more expensive than brewskies in Munich.
Tanzanian peaberry coffee beans, freshly brewed with a simple Krup machine, are near perfect for curing AM grogginess. The only close competitor for early-morning favorites would be Kenya AA coffee, which ups the caffeine but sacrifices some flavor. The former is more elegant, the latter more brute force.
Vinho verde, so named for the ripeness and not the color, is sweet and refreshing, perfect for a hot and humid early evening in Lisbon. If you don’t like fruity wines (think Zinfandel), you might be better off trading green wine for a drier Napa Valley Pinot Noir.
#5. Pocari Sweat (Tokyo, Japan)
Not to be confused with the always amusing Calpis Water, Pocari Sweat is the post-exercise darling of Japan. Clear and less sugar-laden than Gatorade, it rehydrates without causing stomach upset and helps you recover from the oppressive heat in a heartbeat.
Acai, an Amazonian berry, can be found on any beach in Rio. Generally served with a dash of guarana syrup for caffeine and a guaranteed sugar rush, it looks like purple frozen yogurt and is delicious with a bit of granola or banana on top. Just keep an ear open for “acai, acai, acaiiiiiiii!” and look for tan men carrying coolers on their hips or heads.
The famous “dragon well” tea of the western lake district is well known for good reason. It is one of the top 10 best-regarded teas in China and delivers a beautiful combination of lightness, mild taste, and immediate alertness.
Mugicha is the anti-heat weapon of choice for millions of Japanese and Koreans. It has a strong flavor, but the few sessions it takes to acclimate and appreciate this unique drink is well worth it. It improves circulation and, in so doing, helps decrease body temperature more than simple ice water. A delicious but acquired taste.
#1. Yerba Mate (Buenos Aires, Argentina)
Consumed from a gourd, and replete with a straw that strains the leaves for you, yerba mate is the food of the gods. It contains three stimulants (caffeine like coffee, theophylline like green tea, and theobromine like cocoa) and provides an extended increase in mental performance without a subsequent crash. I love “Cruz de Malta” brand, and I credit this beverage with producing my first book. Pura vida!
German Riesling or real Thai Red Bull? Mexican horchata or Panamanian passionfruit? What is your favorite liquid Epicurean delight?
Want to learn how I hit #1 on the Wall Street Journal and #4 on the New York Times with no advertising or offline PR? Here’s a chance to hear what I did, step-by-step…
I’m aiming for #1 on the New York Times business list this month.
I was #2 last month, beaten by “Outrage”, which is political and shouldn’t be on the business list at all. Arghh! Here’s what I’m offering until end of day this Sunday, July 29: If you order 10 or more copies of 4HWW on BN.com (NOT Amazon) and send the email receipt to amy-at-fourhourworkweek.com with “BLOG BONUS” in the subject, I’ll send you an exclusive interview I did with Jack Canfield–who co-created “Chicken Soup for the Soul” and has sold more than 150 million books–in which I discuss exactly how I planned and executed my blog launch for the book. This interview cannot be bought, and this offer is only good until end of day this Sunday, July 29. Get your ten or more copies for friends, colleagues, clients and workaholic spouses or children here!
Remember the treehouse and wild dog from Maui I mentioned a week ago? Here’s the video…
Can you outsource your dating? I did.
Can you outsource your worrying? AJ Jacobs did.
Reading to your children or bickering with your spouse? No problem. Send it all to Bangalore or Bosnia. Even mainstream media like the Wall Street Journal is starting to explore the basic options, but we’ve been there and done that. The mundane is simple if you can cover the ridiculous. So the more interesting question becomes:
What are the limits — and the most entertaining uses — of personal outsourcing?
One friend of mine insisted last April that there were serious limitations to what could be effectively “outsourced.” What about face time? Not in work, mind you, but in the harshest competition of all: mating. In Silicon Valley, where Santa Clara is called “Manta” Clara and San Jose is called “Man” Jose, the odds are against heterosexual men.
Bets were placed over a few glasses of wine, and so it began: I would outsource all of my dating for four weeks.
Even if you would never consider doing something this outrageous, the results were beyond belief, and the process used to pull it off can be used for almost all personal outsourcing. If hacking matchmaking isn’t of interest, no worries. How about a personal chef for $5 a meal? Just keep reading… Read More
1. Make so much noise elsewhere that TV has to pay attention (online is the best place to kick up a firestorm, IMHO)
2. Be a billionaire heiress or pop singer, then either shave your head or go to jail
3. Create and pitch a trend + segment instead of you and your product
Number three is the most neglected.
I once thought that pitching the person and story were the keys to the TV kingdom, but I’ve since learned that’s Minor League. Why? A single person, unless already a celebrity, doesn’t fill 30 minutes on the most popular shows.
The solution is to develop an entire segment based on a new trend or phenomenon.
This is how it looks: find statistics that indicate a new trend, tie yourself into the trend, add experts, case studies, PhDs, and other guests to help fill 30 entertaining and credible minutes about this topic. Give it a good headline and pitch it to producers at the top shows. It’s a simple concept and it works.
To become a quick study in pitching media and creating buzz, I highly recommend picking up Losing My Virginity by billionaire Richard Branson, and for a good tactical guide minus the autobiographical stories (which are awesome), see Author 101: Bestselling Book Publicity, co-authored by one of the top experts in TV placement in NYC, Rick Frishman.
And approach #3? Keep an eye on this blog for more TV news coming soon…
Grand Prize Winner of the Endless Summer Competition!
With 39.6%, the winner is… Roger! Congratulations to all for such amazing entries. Roger, I’ll be in touch so you can get that trip to Japan you’ve wanted, the coaching, as well as the donation for the causes of your choice. Well played!
Charles Best, educational visionary, at Ms. Shubitz’ Class
I need your help. This is serious.
This week brings a rare chance that expires soon: to give $5 million to education in the US. This is not a joke and not an exaggeration. First, a bit of personal background…
Perhaps once or twice in a lifetime, there is a mentor who makes you believe in yourself, thus changing your world forever.
For me, one such man was Mr. Buxton. Much more than a wrestling coach, he trained us all to be purpose-driven machines. Each of the wrestlers on our 1992-1995 teams went on to enter the “real world” and push the boundaries of the possible: in business, entertainment, and even education. Charles Best, now CEO of DonorsChoose.org, has gone from teaching in the Bronx to rubbing shoulders with Queen Noor, all in the name of revolutionizing education in the US.
Where did it all start? Bashing heads with me each week as we fought for the 152-lb. varsity spot under Mr. Buxton.
The below interview with Charles will show you how to pair a luxury lifestyle with changing the world, how he went from zero funding to receiving help from Pierre Omidyar of eBay, how he got on Oprah, and much, much more.
DonorsChoose.org, which started in Bronx public school cafeteria, is — after years of sweat and tears from hundreds of volunteers — now a semi-finalist in the American Express Members Project, which you’ve seen on TV with Martin Scorcese, Ellen DeGeneres, and others. This is their one big chance, and 100% of the funding will go to classroom projects that you get to choose. In the spirit of “letting the people decide,” they would distribute DonorsChoose gift certificates to all the people who voted, enabling them to apply the award proceeds to classroom projects of their choice.
The margin of victory could well be a hundred votes or less. This is one contest where each person’s vote makes a huge difference. If you want to skip the interview and vote, click here. Otherwise, read on and be amazed… Read More
The incredible Sony VAIO VGN-TXN27N laptop. This beauty is less than 2″ thick and weighs 2.8 lbs. If I add a few ounces of weight with the extended battery (on the right) and trick it out, I can get 15 hours of battery life.
The name of the game in world travel is being “fashionably light.”
Hauling a five-piece Samsonite set around the planet is hell on earth. I watched a friend do this up and down dozens of subway and hotel staircases in Europe for three weeks, and — while I laughed a lot, especially when he resorted to just dragging or throwing his bags down stairs — I’d like to save you the breakdown. Trip enjoyment is inversely proportionate to the amount of crap (re: distractions) you bring with you.
Practice in 30-plus countries has taught me that packing minimalism can be an art.
I returned from Costa Rica last Wednesday, and have since landed in Maui, where I’ll stay for one week. What did I pack and why? Check out the video… Read More
My view from three hours ago in Fortuna, Costa Rica: Volcano Arenal (Photo from Arenal.net)
One of the most common questions I get is: what now? Following the book, what’s my next project? I have a few interesting ideas brewing, but one is bigger than all the rest combined: double the number of science majors in the US by 2012.
I want to change the world. But fundamentally overturning US education will some serious lateral thinking and allies. First things first…
Is it possible to start with just 200 books? I think it is.
No one expected the 4HWW to do what it’s done — least of all me — and I’ll like to give a little something back, something that might catalyze a domino-effect of entrepreneurial and innovative thinking.
Here’s the question I’d need your help with: where should I donate these first 200 books for the greatest effect? In other words, if you had 200 copies of the 4HWW and wanted to change the world, where would you send them?
To keep it manageable, I’d like to mail them in bundles of 25 books or more. I’ve thought of the Kauffman Institute, tradeshows where CEOs attend, undergraduate or high school entrepreneurship classes, as well as at-risk youth programs, but the question is: specifically who should I mail these to for a large ripple effect?
I post this question because I believe that crowdsourcing answers will get me much better results than operating on my guesswork and best estimates.
Drew Curtis is the CEO of Fark.com and one cool dude. Not only did he introduce me to horseracing and Woodford Reserve four-grain bourbon, but he is — in my opinion — the most brilliant media observer and trend identifier in the US. No joke. On top of that, one thing was glaringly obvious when I crashed on his couch just outside of Louisville: he is happy ALL THE TIME. This is highly relevant to the advice he gives here in our little Q&A:
1. What is “news” now vs. in the 50s? If different, why?
There were certain things that respectable journalists wouldn’t write about in the 50s. For example, JFK managed to keep his affairs under wraps even though most of the white house press corps knew about it. They refused to write stories on it because it wasn’t respectable. Not that it’s a great ideas to have affairs or anything, but at least there were standards. Those are being slowly whittled away. When Saddam was hung, illicit camera phone footage ran on every major network for three days. We’ve crossed the snuff film barrier; all we have left is hardcore pornography as a limit to what media won’t portray.
2. Which media patterns do you find most annoying, and which media patterns do you think are the most dangerous without being obviously so?
Equal Time for Nutjobs. It’s all funny when you talk about people not believing in moon landings, or who think an alien crash-landed in Texas in
1897, or who believe that there was once an ancient mediterranean civilization in Florida. It’s another thing entirely when people start to believe that denying the holocaust is a valid opinion.
3. If you had to limit your information intake to less than 30 minutes a day (excluding email), what would you consume/read/watch?
Nothing. I’d wait until my friends asked me “did you see that?” and then say “no, why do you ask?” and see if their response is interesting. You can always catch up later. Oftentimes when news breaks it’s hours or days before anyone knows what actually happened. Wait until next week for the summary if it’s that important.
4. What was the specific incident or realization that inspired you to write this book?
Initially, I noticed that a story about German condom sizes being too large would reappear occasionally. Then I noticed other stories that
re-appeared on a regular basis, like Seasonal Articles that come out every year (“There Will Be Traffic on the 4th of July”, “People Procrastinate When Filing Their Taxes”, and the inevitable combo article of “Where To Get Your Halloween Candy X-Rayed — By the Way, It’s a Hoax”
Then I noticed other patterns like Media Fearmongering, Out of Context Celebrity Comment, and so on. But the kicker was noticing that when
actual news does occur, all of these types of stories vanish completely. Until the event ends, and then media returns to its old ways
5. What advice would you give to someone who feels guilty if they’re not keeping up with the latest “news”?
Take two weeks off. Don’t watch any news, don’t read any news, don’t listen to any radio talk shows. Then tune back in. Did you miss
anything? Nope. It’s the same old crap, different days. That’s what I’m talking about in my book — the media patterns that are used to fill space. It’s 95% or more of the content of any given news show.
Other Updates and Tidbits — Learning Annex Canceled, New 4HWW Tools from Readers, and 4-Hour Frauds
All Learning Annex appearances scheduled for this week (LA, San Diego, SF) have been canceled.
Because of an unfortunate scheduling mishap, I will not be appearing at the Learning Annex locations in LA, San Diego, and SF this week. My sincerest apologies. This was due to factors outside of my control, and I would like to offer all of you who prepaid for the Learning Annex free entrance to my next speaking engagement where this is possible. Please keep your e-mail receipts!
4-Hour frauds: request for leads and invitation to stop.
It appears that there are a number of people running around offering “4-Hour Workweek” seminars and claiming to be affiliated with me (thanks for the heads up, Shawn). I have no products or seminars related to the book, so this is complete falsehood. If anyone has any information related to anyone doing this, please email it to amy @ fourhourworkweek.com. It has also come to my attention that a number of individuals are using the 4HWW content and trademarks to sell derivative products, primarily online (even linking from my forums!). This includes using the 4HWW trademarks in GoogleAdwords ads and text.
To those of you selling these seminars and products, and using the trademarks for commercial purposes, I invite you to stop. It’ll be about a week before I revisit this to see if it’s continuing. I hate lawyers and all of that, but misrepresentation and federal trademark violation is serious business with serious punishments. I’m sure some of you were unaware that what you are doing is illegal, but now you know: please stop.